Salsify Customer Spotlight: Ultimate Products
Managing thousands of products across multiple markets is no easy task. Ultimate Products uses Salsify's PXM platform as a single source of truth for more than 6,000 SKUs, replacing manual spreadsheets with automated workflows that improve efficiency across the business.
From automatically generating SKUs and barcodes to using AI for product content, translations, imagery, and syndicating product information to Amazon marketplaces, Salsify helps Ultimate Products eliminate manual work, accelerate product launches, and save more than 9,000 hours every year.
TRANSCRIPT
I'm Ben Gilmore, I'm a Senior Process Developer at Ultimate Products. We've been with Salcify for about two years now. So before Salsify, we were managing 6,000 SKUs across multiple territories through a series of spreadsheets, email chains. Since we put Salsify in we've now got that single source of truth that everyone works in. You've got a golden record essentially now for all our products.
SKUs and barcodes are now automatically assigned to new products. Previously, someone would have to search a spreadsheet for an available SKU or barcode and manually copy it over. Now, users simply add a product through a workflow, and the SKU and barcode are created automatically. It may seem like a small improvement, but when you're managing thousands of products, the incremental time saving is massive.
On top of that, we use AI now to draft our content so it'll create our first drafts of descriptions and bullet points, generate translations, and even produce product imagery and infographic assets. These capabilities have delivered huge time savings across the business.
We can now syndicate product information to all of our Amazon marketplaces at the same time, directly from Salsify. Previously, this required manually copying information from spreadsheets into each individual Amazon marketplace, including the UK, Germany, and the Netherlands. Now the process is seamless. That's all of those from the small things to the big things, that have added up to a huge 9,000 hour time saving annually.
"Now the process is seamless. From the small things to the big things, it’s added up to a huge 9,000 hour time saving annually."
"We can now syndicate to all of our Amazon marketplaces at the same time. What used to be a manual copy-and-paste process is now seamless."
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