Wastequip, a leader in the commercial waste management equipment space, uses Salsify to manage its product experience management (PXM) operations. The ecommerce team has seen tremendous success, growing Wastequip’s ecommerce business by 40%, but members were keen to explore how AI could help them automate manual tasks and free up time for higher-value work. One of the key use cases the team sought to optimize was its product naming process.
“Our product names are generated in our ERP [enterprise resource planning] system, and they don’t have much meaning,” says Kevin Creese, director of ecommerce at Wastequip. “As new products are imported into Salsify, I spend time deciphering what the product is and give it an enriched title that is easy to understand by our customers and Google. The goal is to ensure items surface in search results.”
After the naming process is complete, Creese assigns the product to a taxonomy within Salsify’s Product Information Management (PIM) system based on his own analysis of how similar products are categorized. Finally, he adds industry standard codes (e.g., United Nations Standard Products and Services Code) to each product as needed. This process consumed an hour a day.
“There are only three of us on the team, so we run a very lean operation,” Creese says. “Our approach is to adopt AI to tackle tasks that require manual work and take too much time, like product naming. Ultimately, the question we’re asking is: ‘How do we use AI to create more minutes in the day?’”
“We had been using Salsify Workflows to manage our work, but Intelligence Suite can now do the bulk of this work for us — and that's the power of the solution.”
— Kevin Creese, Director of Ecommerce, Wastequip
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