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    Digital Shelf Playbook: Develop and Grow Your Product Content Strategy


    In a perfect world, every product detail page (PDP) on every channel would be best in class. The reality is you have to prioritize where to invest your time and energy - especially if your digital shelf strategy is still new.

    Learn how to build a content strategy for any stage of your maturity that can adapt to the changing needs of retailers and trends in the space. Understand the building blocks of a content strategy and prioritize budget and time to ensure the products that are the most profitable online have the best consumer-centric content.