Consumer shopping habits have evolved tremendously over the past few years. And while digital remains a vital part of any brand’s commerce strategy, offline channels are still important. In fact, the most recent Salsify Consumer Research Report found that consumers are equally as likely to make a purchase in-store as they would on a retail site. Further, of shoppers who prefer in-store, 35% will look up a product online while shopping in store.
Salsify’s GS1-certified GDSN Data Pool enables brands to synchronize standard supply chain data to trading partners to support global commerce. Part of the industry’s only unified PXM platform, you can centralize and syndicate your supply chain and ecommerce content all from one system of record.