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    WEBINAR

    Executive POV: How to Inject D2C DNA Into a Successful Global B2B Consumer Brand

    Thursday, September 24th, 1pm ET

    In 2018, The Clorox Company acquired Nutranext, a manufacturer and marketer of leading dietary supplement brands.  Vivian Chang, the marketing executive who had previously led acquisition strategies at Plated and RetailMeNot, joined post-acquisition to accelerate customer adoption for the direct-to-consumer (D2C) businesses. In her position now as VP of Growth of Nutranext DTC inside of Clorox, you’ll hear the pitfalls, the wins, and the strategic lessons of bringing D2C strategies to life inside of one of the world’s largest consumer brands. A vital conversation for any brand executive building a D2C strategy at this time.

    What you’ll learn:
    • It’s all about the data - and how you put it to work;
    • The D2C DNA of rapid test and learn;
    • The synergies between the D2C business and the B2B business;
    • The P&L of D2C, and;
    • The top 3 pieces of advice Vivian now would have given to Vivian 3 years ago.

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