How the makers of KRUPS drive loyalty, growth and profit by delivering a superior consumer experience
In a world where the consumer is in charge and price and convenience are table stakes, brand manufacturers can no longer afford to leave the consumer shopping experience to others.
Join Michael Callahan, Sr. Director of Consumer Experience at Groupe SEB, makers of T-
You will learn:
Speaker: Michael Callahan, Sr. Director of Consumer Experience, Groupe SEB
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.
Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction.