<img height="1" width="1" src="https://www.facebook.com/tr?id=973228766067554&amp;ev=PageView &amp;noscript=1">

On-Demand Webinar: A Brand’s Path to a Consumer Obsession

How the makers of KRUPS drive loyalty, growth and profit by delivering a superior consumer experience

Brand Customer Obsession

In a world where the consumer is in charge and price and convenience are table stakes, brand manufacturers can no longer afford to leave the consumer shopping experience to others.

Join Michael Callahan, Sr. Director of Consumer Experience at Groupe SEB, makers of T-fal, All-Clad, KRUPS, Lagostina, Rowenta and WMF, as he walks you through his step-by-step path towards delivering the experience consumers demand. Michael Callahan will share how digital transformation and a focus on the consumer can drive improvements in brand trust, sales, and margins for your business.

You will learn:

  • The three steps to becoming a consumer-obsessed organization
  • Low cost, scrappy ways to test and iterate on your consumer experience
  • How to inspire (and drive) your organization along the journey

Speaker: Michael Callahan, Sr. Director of Consumer Experience, Groupe SEB

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

Product content is the core of a great customer experience.

Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction. 

Reserve Your Spot