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    Winning Assortment and Content Strategies in CPG

    Learn about how CPGs are adapting to customers’ COVID demands and eCommerce product bundling and packaging from Mondelēz’s VP of US eCommerce Jeff Jarrett and Scrum50’s VP of eBusiness, Stacy Thomson.

    Customers buying habits and preferences have completely shifted up and down as we went into the COVID pandemic and now as we work our way back into a post-COVID world. Along with shifting from retail to strictly eCommerce buying, there’s a functional demand for essentials but also an emotional demand for comfort and entertainment. For example, consumers are buying variety packs quickly and cost-effectively to obtain the essential products they need in their lives. CPGs and retailers are creating popular bundles to service changing eCommerce needs and they’re flying off the shelves.

    You will hear:

    • How brands have successfully launched ePacks as they shifted to a 100% ebusiness model and what trends will continue well after the Pandemic is over.
    • Strategies to test, learn and create popular kits and bundles for eCommerce consumers.
    • How to quickly optimize inspiring content for discovery and conversion.