- Platform for Brands
- Platform for Retailers
- Request a Demo
- Try Salsify
How Leading Toys and Games Brands Build the Best Product Pages Online
For toy brands, the post-Toys R Us reality is that other large national retailers, including Amazon and Walmart, have become even more important sales channels. Getting your products found and bought on Amazon and Walmart.com is now critical to growing both sales and market share.
Our benchmark report found that across both retailer sites and regardless of the price point, product pages in the top 10% of sales performance in the category had substantially more images and a broader use of enhanced content on average, as compared to poor performers. This analysis is based on content attached to more than 71,000 product pages within the ‘Toys and Games’ category live on Amazon, and more than 9,000 product pages within the 'Toys' category live on Walmart.comDownload this report to:
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.