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Global ecommerce leader shares lessons in quick wins and sustainable gains
Today’s digital shopper wants convenience, great pricing, and 24/7 availability. Brands and retailers have to out-deliver their competition at every touchpoint. Director of Global Ecommerce Neil Ackerman has tackled this challenge for Mondelez International, makers of Oreo, Chips Ahoy, and Trident Gum. Its brand, belVita, saw double-digit increased sales conversion due to a shift in focus on product content.
In this webinar, Neil and Lee Feigenbaum, VP of Customer Success at Salsify, will discuss how any brand can take the lead in the age of distributed commerce. This webinar is not just reiterating the need for a strong ecommerce strategy but gives you real focus areas and actions so you can begin to make progress immediately.
In this webinar, you’ll learn how to apply:
Neil Ackerman, Director of Global Ecommerce, Mondelez International
Lee Feigenbaum, VP of Customer Success, Salsify
Live Webinar Date: Wednesday October 19, 2016 at 1 PM ET
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.
Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction.