From Bricks to Clicks: How Brand Manufacturers Can Future-Proof Business With D2C


Whether your brand is currently thriving or surviving, brands across industries must consider how to diversify and strengthen their routes to market. A direct-to-consumer (D2C) model has shown itself to be an enormous opportunity for brand manufacturers. 

As shoppers continue to embrace online shopping at unprecedented rates, and a D2C model could help brand manufacturers future-proof business by giving brands direct access to customers and better control over brand and product experiences.

Watch the latest Digital Shelf Virtual Summit session where Brent Bellm, CEO of ecommerce platform BigCommerce, will share the latest data and trends, long-term business-to-consumer (B2C) and business-to-business (B2B) strategies, and actionable D2C insights.

Bellm is joined by commerce experts Peter Crosby, executive director of The Digital Shelf Institute (DSI), and Rob Gonzalez, co-founder and CMO of Salsify. Crosby and Gonzalez are also founding members of the DSI, a community of manufacturing executives from across the commerce ecosystem, and co-hosts of the Unpacking the Digital Shelf podcast.

Gain actionable insights that will help you build stronger connections with shoppers and buyers while building your long-term revenue.

What you’ll take away:

  • Gross merchandise value (GMV) data and trends with COVID-19-specific insights;
  • Long-term B2C and B2B strategies to prepare for a post-COVID-19 market;
  • A road map for how to future-proof business with digitally native brands (DNBs); and
  • A new business model for the new age, highlighting how to test scalable strategies for online growth.

Watch Now

Salsify is the product experience management platform for thousands of brands and retailers worldwide.

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue Create and publish detailed product content that results in improved search performance and better product page conversion.
Expand Assortment Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Grow Market Share Get more products into market, with better content, faster than your competition.
Speed Time to Market Deliver accurate product content to market quickly and within the unique requirements of each sales channel.