- The Digital Shelf
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Your brand is discovered, researched, and bought along a non-linear, digitally-influenced shopping journey. Take control of each touchpoint.
An alliance of brands and retailers committed to creating the experiences customers deserve across the digital shelf.
A community of manufacturing executives sharing presentations, interviews, and strategies on how to win on the digital shelf.
An annual gathering focused exclusively on commerce opportunities for brand manufacturers. Learn how to drive growth for your business.
Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Deliver above-the-fold and below-the-fold rich content that expresses the value of your brand and improves conversion.
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Create and send below-the-fold product details to your key retailers, quickly and at scale across your product catalog.
Reach shoppers on retailers product pages at the point of purchase
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
A flexible, agile, and rapidly adaptable system that allows brands to manage complexity and overcome organizational barriers.
A secure cloud-based, multi-tenant software-as-a-service that enables dynamic scaling and rapid deployments.
A partner to support your business goals, increase adoption across your team, and help you achieve success faster.
A company dedicated to your success and built to empower brands to win on the digital shelf.
Explore our library of resources to grow your business across the digital shelf.
Reach our experts to get the answers and help you need.
Whether your brand is currently thriving or surviving, brands across industries must consider how to diversify and strengthen their routes to market. A direct-to-consumer (D2C) model has shown itself to be an enormous opportunity for brand manufacturers.
As shoppers continue to embrace online shopping at unprecedented rates, and a D2C model could help brand manufacturers future-proof business by giving brands direct access to customers and better control over brand and product experiences.
Watch the latest Digital Shelf Virtual Summit session where Brent Bellm, CEO of ecommerce platform BigCommerce, will share the latest data and trends, long-term business-to-consumer (B2C) and business-to-business (B2B) strategies, and actionable D2C insights.
Bellm is joined by commerce experts Peter Crosby, executive director of The Digital Shelf Institute (DSI), and Rob Gonzalez, co-founder and CMO of Salsify. Crosby and Gonzalez are also founding members of the DSI, a community of manufacturing executives from across the commerce ecosystem, and co-hosts of the Unpacking the Digital Shelf podcast.
Gain actionable insights that will help you build stronger connections with shoppers and buyers while building your long-term revenue.
Co-Founder and CMO
Executive Director of The Digital Shelf Institute (DSI)
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.