Building Brands and Drive Sales on Emerging Ecommerce Platforms

As online sales continue to expand, shoppers are now seeking out personalized digital solutions that save them time and money. There are many tried-and-tested, brick-and-mortar promotional tactics — from weekly circular ads and coupons to multiple buys.

But retailers and consumer packaged goods (CPG) brands must develop specific marketing and merchandising tools for ecommerce that satisfy shoppers, expand brand presence, drive traffic, and promote profitable baskets.

Emerging third-party (3P) platforms like Instacart, Shipt, goPuff, and eMeals offer new ways to reach consumers, build brands, and drive sales.

John Carroll, founder of Creative Commerce Solutions and former vice president and general manager of ecommerce at The Coca-Cola Company, helps brands develop inspiring commerce solutions for a merging physical and digital world.