Report: Winning Elements of Amazon Tools & Home Improvement Pages

Our research reveals what makes a top-performing tools and home improvement page on

amazon tools home improvement ebook ecommerce

Amazon’s assortment of tools and home improvement products now rivals that of big box retailers. But for brands to grow sales and rise to the top in this new, increasingly competitive environment, they have to navigate the unique challenges Amazon presents around proper and compelling content.

To understand where your brand fits within the current landscape, this Salsify report analyzes the description length, bullet count, number of images, number of reviews, and average rating present across more than 335,000 product pages live on Amazon within the Tools & Home Improvement category. To demonstrate what the most successful brands are doing, our report calls out top performer averages at a price-point level. 

Get the report for price-range specific:

  • Full breakdowns of the current product page content deployed by tools and home improvement brands
  • Amazon Sales Rank-based high-performing and low-performing averages across every stat
  • Tactical and strategic takeaways from high-performing brands

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

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