How to Shift Your Marketing Strategies and Teams Right Now
Learn how to navigate marketing during these challenging times with Rachel Tipograph, founder and CEO of enterprise eCommerce marketing platform MikMak and former head of digital and social at Gap Inc. Tipograph will join us on Zoom.
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COVID-19 has thrown all of our marketing (and personal) plans out the window. Knowing how to connect with consumers is one pressing area of uncertainty. But you can use your marketing investments to build goodwill with consumers while pursuing revenue across touchpoints.

Rachel Tipograph, founder and CEO of enterprise eCommerce marketing platform MikMak and former head of digital and social at Gap Inc., will give actionable insights for brand marketers. Learn how you should be thinking about marketing, spending, and innovation to protect — and even enhance — your brand during these challenging times.

You will hear: 

  • The latest insights on how to diversify your ad spend for the most impact at the lowest cost;
  • Strategies to optimize your ecommerce in real-time; and
  • How to change messaging fast as the environment changes around you.