
New Research Identifies How Much Product Content Influences Sales
Today’s consumer is a digital consumer - and they are shopping and buying when, where, and how they want. Understanding their shopping experiences online is critical to creating experiences that will lead them to click “Buy”.
So we asked more than a thousand online shoppers about what impacts their decisions when they shop and buy online. The answers provide clear direction for retailers and brands trying to provide digital consumers the right information, at the right time, to win in the endless aisle.
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.
The Salsify product experience management (PXM) platform combines the power of product content management, a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.