eBook: 2017 Consumer Research Report Cracking the Code

New Research Identifies How Much Product Content Influences Sales

Today’s consumer is a digital consumer - and they are shopping and buying when, where, and how they want. Understanding their shopping experiences online is critical to creating experiences that will lead them to click “Buy”.

So we asked more than a thousand online shoppers about what impacts their decisions when they shop and buy online. The answers provide clear direction for retailers and brands trying to provide digital consumers the right information, at the right time, to win in the endless aisle.