For brand manufacturers working with a Global Data Synchronization Network (GDSN) data pool, entering data into the GS1 U.S. Data Hub requires two steps: First, publish the product GTIN to the database using the GDSN. Second, correct any data quality issues.
The GS1 U.S. Data Hub will then submit this data to the GS1 Global Registry platform, where trading partners can request the data and verify accuracy.
The Verified by GS1 program will empower brands to take ownership of their product identities. Using verified and accurate information, brands can increase partner and consumer trust — critical components for winning on the digital shelf.