Exec POV: Transforming into a Digital-First B2B Commerce Company

On-Demand

Dawn Foods, a 100-year-old, family-owned bakery ingredient manufacturer, made the strategic decision in 2018 to invest in becoming a digital-first commerce company.

Then came the hard part: making it happen.

Bob Howland became Dawn Foods’ first chief digital officer and has led a cross-functional effort to transform virtually every area of Dawn Foods to serve its customers in the digital age.

Join Howland for a Digital Shelf Institute (DSI) webinar. He’ll share his blueprint and bruises from the journey toward Dawn Foods’ new and continually evolving digital business. This video will also feature commerce experts Justin King and Peter Crosby of the DSI.