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Boston, MA – February 25, 2019 – Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, has entered a new strategic partnership with SellPoints, a ConversionPoint Technologies company.
Brands using Salsify can now leverage SellPoints technology to further enrich their retail product pages and syndicate enhanced content to an extensive group of key retailers.
Also referred to as A+ content or rich media, enhanced content on retailer sites goes beyond the traditional static text and images found on standard product pages, giving brands the ability to better express a product’s unique selling points through engaging, multimedia elements.
Research shows that this targeted, interactive content has proven to generate an incremental lift in add-to-cart rates by an average of 24%.
“In order for brands to turn more product page views into conversions in today’s retail environment, they need to provide consumers with more engaging, multimedia-rich content that instills trust and showcases a product’s value based on what a consumer actually cares about,” notes Rob Gonzalez, EVP of Strategic Marketing at Salsify. “Our collaboration with SellPoints enables companies using Salsify to more readily rise to this challenge, giving them more ways to easily create and roll out captivating, interactive product page elements across many of the largest, most important retailers.”
Brands and manufacturers using Salsify can take advantage of this powerful combination of ecommerce marketing capabilities when selling products through major online retailers, like Best Buy, Costco, Sam’s Club, Lowe’s, Staples and others.
For more information about Salsify’s enhanced content capabilities, visit www.salsify.com/enhanced-content.
Learn more about SellPoints’ ecommerce optimization solutions at www.sellpoints.com/solutions/story-points-hero-image/.
Salsify combines content management, syndication and publishing, and digital shelf analytics into a unified product experience management (PXM) platform. The world’s leading brand manufacturers, including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom, use Salsify every day to deliver the product experiences their consumers demand where they shop. Salsify is based in Boston, Massachusetts with offices in Lisbon, Portugal, and Austin, Texas. Salsify is the 24th fastest growing technology company in North America, according to Deloitte. It has raised a total of $98.1 million in funding, led by Greenspring Associates, Underscore VC, Venrock, Matrix Partners, and North Bridge.
For more information, visit www.salsify.com.
SellPoints is an ecommerce optimization platform that unites product page content enhancement with programmatic ad tech to generate incremental sales lift and hyper-targeted media campaigns. In addition, SellPoints provides robust data and insights to help its clients make informed business decisions on how to optimize their brand’s marketing and selling strategies. The company is a wholly-owned subsidiary of ConversionPoint Technologies, Inc.
For more information, visit www.sellpoints.com.
Salsify Media Contact
Media Relations at Salsify