Whether your brand is currently thriving or surviving, brands across industries must consider how to diversify and strengthen their routes to market. A direct-to-consumer (D2C) model has shown itself to be an enormous opportunity for brand manufacturers.
As shoppers continue to embrace online shopping at unprecedented rates, and a D2C model could help brand manufacturers future-proof business by giving brands direct access to customers and better control over brand and product experiences.
Watch the latest Digital Shelf Virtual Summit session where Brent Bellm, CEO of ecommerce platform BigCommerce, will share the latest data and trends, long-term business-to-consumer (B2C) and business-to-business (B2B) strategies, and actionable D2C insights.
Bellm is joined by commerce experts Peter Crosby, executive director of The Digital Shelf Institute (DSI), and Rob Gonzalez, co-founder and CMO of Salsify. Crosby and Gonzalez are also founding members of the DSI, a community of manufacturing executives from across the commerce ecosystem, and co-hosts of the Unpacking the Digital Shelf podcast.
Gain actionable insights that will help you build stronger connections with shoppers and buyers while building your long-term revenue.