On-Demand Webinar: Winning Ecommerce Strategies of Leading Brands

ecommerce strategies leading brands

For brand manufacturers, the digital shelf is today’s growth opportunity. 77% of shopping journeys now starts in a search bar, and brands must invest in the people, processes, and technology necessary to orchestrate the product experience for the digital consumer.

Salsify recently commissioned EchoCove Research to conduct our annual survey of 200 ecommerce, sales, and marketing leaders at brand manufacturers.

On this webinar you'll learn the results of the research in detail, along with:

  • Best practices leaders are adopting to take advantage of the opportunity to drive sales and build their brand online
  • How brands winning the digital shelf are structuring their product content personnel and technology stacks 
  • Why spreadsheets are falling out of favor with brands and retailers
  • Why more brand manufacturers are diversifying the goals for their online retail activities
  • What channel expansions are high priorities for brands in 2018


Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

Watch On-Demand