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For brand manufacturers, the digital shelf is today’s growth opportunity. 77% of shopping journeys now starts in a search bar, and brands must invest in the people, processes, and technology necessary to orchestrate the product experience for the digital consumer.
Salsify recently commissioned EchoCove Research to conduct our annual survey of 200 ecommerce, sales, and marketing leaders at brand manufacturers.
On this webinar you'll learn the results of the research in detail, along with:
Head of Marketing Communications, Salsify
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.