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New research reveals category-specific conversion drivers for electronics products
The way consumers shop for electronics is markedly different from how they shop for other product categories. With higher average price points and more technical specifications than other types of products, electronics brands have to work much harder to encourage consumers to pull the trigger on purchases.
We analyzed over 140,000 electronics product pages along with products from our dataset of over 30 million products in the Salsify platform and identified the three key elements of a winning electronics product page. Of all the categories for which our data team has performed this type of research, the electronics category has produced the most interesting results.
In this on-demand webinar, you'll learn:
Director of Product Management, SalsifyWith a strong background in data analytics, Josh leads Salsify's applications engineering team that focuses on the insights portion of the Salsify platform.
Data Insights and Media Manager, SalsifyAndrew is responsible for all of the category-specific research reports that Salsify produces. He lives and breathes SQL.
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.