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Case Study: Omnichannel Commerce Strategy for Tradeshows

How Salsify Helped Dorel Juvenile Save $30,000 on a Product Catalog That Never Goes Out of Date.

Pulling together their product catalog was an annual headache for Dorel Juvenile. Last year, they used Salsify's shareable catalogs instead and debuted their catalogs at their largest tradeshow of the year.

Learn more about how Dorel Juvenile used Salsify's catalogs to:

  • Save the $30,000 cost and 6-8 weeks of work required to publish their print catalogs every year
  • Equip their sales team with up-to-date product information that they could pull up on iPads on the tradeshow floor
  • Provide interested buyers with a link to access and download product information after the tradeshow

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

Product content is the core of a great customer experience.

Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction. Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction. Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction. Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction.