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How to Tell Your Brand Story on Amazon and Other Retailers
The below-the-fold rich media, also called A+ Content or Enhanced Content, on retailers’ ecommerce sites is a valuable way to tell your brand story. Consumers are 25% more likely to purchase when enhanced content is present on your product page, according to Jupiter Research.
In this recorded webinar, you will learn how to devise a winning strategy for your product’s enhanced content and scale that success across the channels you sell on. Join Fred Killingsworth of Hinge Consulting and Rob Gonzales of Salsify to get real-world examples on how to get started with enhanced content.
You will learn how to:
CEO and Founder, Hinge Consulting
Co-founder & EVP of Business Development, Salsify
Senior Product Manager, Salsify
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.