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When selling through e-commerce channels
This whitepaper discusses key observations surrounding causes and consequences of inaccurate product information, challenges with addressing the problem, and requirements any solution must have in order to effectively capitalize on product content management.
In this whitepaper you'll learn how to:
Identify the root causes of inaccurate product content
Determine the business impact of strong product information
Develop best practices around product content management
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.
Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction.