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    Popular Topics:
    Product Page Optimization
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    10 minute read

    What Is a Brand Story? (With a Brand Story Template)

    As more and more consumers head online, it’s increasingly important for brands to foster relationships with shoppers instead of relegating themselves to faceless entities —...
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    Expert Insights
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    6 minute read

    Summit Spotlight: Aligning Business Priorities With Executional Strategy To Advance Your Digital Program

    A proposed digital transformation may receive some resistance in your organization, but it’s necessary to remain aligned with your consumers’ needs and expectations.
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    Ecommerce Research and Data
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    9 minute read

    Navigating Regulatory Compliance: The Essential Role of Accurate Product Information in Grocery Retail

    The U.S. grocery retail market remains strong, with in-store sales topping $880 billion in 2023, and e-retail revenue crossing the $920 million mark, according to Statista.
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    Product Page Optimization
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    5 minute read

    How To Build a Winning Amazon Strategy for the Holidays

    Believe it or not, the holidays are (almost!) almost here for brands. A successful holiday shopping season requires early planning — and if you’re not starting now, you’re...
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    Product Page Optimization
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    5 minute read

    Amazon Prime Day 2024: How To Get Your Product Content Ready

    Sometimes, good ideas need time to catch on — or at least a bit of tinkering right out of the box. Take Amazon’s first Prime Day in 2015: While initially touted as a blowout...
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    Digital Shelf Insights
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    7 minute read

    What Are the Limitations of Classic PIM Solutions?

    These days, printing out a stapled pile of travel directions — let alone drafting your route with a roadmap — might earn you some wayward glances from your fellow companions.
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    Ecommerce Trends
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    9 minute read

    Could AI in Retail Reduce Post-Holiday Returns?

    Maybe it’s the sugary haze from too much pie, the brain fog from eight rounds of less-than-enlightened debate with the in-laws, or the grogginess from inconsistent holiday...
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    Omnichannel Commerce Strategy
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    13 minute read

    What Is a Lifestyle Brand? (With Examples of Winning Strategies)

    Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...
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    2024 Holiday Strategy
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    8 minute read

    How To Create the Best Retail Product Display for the Holidays

    While James Edgar might not be a household name today, his efforts played a major role in ensuring a certain white-bearded, jolly fellow became one. Edgar was a...
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