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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Artificial Intelligence
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    11 minute read

    How AI Shopping Is Affecting B2B Buying Behavior and Loyalty Across Audience Groups

    AI is big business, and offers an opportunity for B2B brands — if they can get it right.
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    Ecommerce Trends
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    14 minute read

    Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

    The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...
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    Ecommerce Trends
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    13 minute read

    The Top 10 Consumer Trends To Watch in 2026

    Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase change in response to social, economic, and demographic factors.
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    Ecommerce Marketing
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    16 minute read

    Millennials vs. Gen X: What Do They Want From Brands?

    Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...
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    Omnichannel Commerce Strategy
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    13 minute read

    What Is a Lifestyle Brand? (With Examples of Winning Strategies)

    Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...
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    Ecommerce Trends
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    10 minute read

    How Legacy Brands Can Appeal to New Audiences

    Legacy brands begin with advantages that most companies would kill for: name recognition, built-in trust, and a proven history of delivering on customer expectations.
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    Ecommerce Leadership and Teams
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    3 minute read

    Salsify Certification Program: Syndication Training

    The Salsify Syndication Certification offers Salsify partners and customers the knowledge needed to become experts in publishing complete and accurate product information...
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    Ecommerce Trends
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    12 minute read

    5 Tips To Help Brands Reach Increasingly Budget-Conscious Shoppers

    Shoppers aren’t spending like they used to, and it’s not because they don’t want to.
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    Artificial Intelligence
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    5 minute read

    2026 Consumer Research Report Reveals AI Trust Gap, Gen Alpha Trends, and Product Preferences

    Salsify publishes its 2026 consumer research report — a survey of nearly 3,000 respondents in the U.S., U.K., and Canada — spotlighting consumer behavior toward brands,...
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