Brand manufacturers must seize the opportunity to manage consumer shopping experience. A focus on the consumer can drive improvements in brand trust, sales, and margins for your business.
By Peter Crosby on 12:45 PM on November 16, 2017
By Andrew Waber on 8:05 AM on November 9, 2017
By Cara Wood on 1:58 PM on November 7, 2017
Your product cannot get bought if shoppers don't find them. Our recent Holiday Shopping Keyword Intelligence Report revealed that leading brands update their product content to align with consumers search needs -- and those that make significant updates over the holiday season improve their discoverability.
By Brendan DeVoue on 9:30 AM on November 3, 2017
There are a few brave and innovative companies, that have begun to transform their brick and mortar stores into competitive forces. In the era in which the consumer is in control, it is important that brands and retailers distinguish themselves both online and off. To win online, you need excellent product content and a unique consumer experience. So what do brick and mortar stores need to do to stay profitable? Instead of competing with ecommerce, brick and mortar locations should work with it. Here are three ways brick and mortar locations can compete in the digital era.
By Salsify on 10:58 AM on November 2, 2017
Recently, Salsify co-founder Rob Gonzalez sat down to a conversation with Jamus Driscoll, Executive at Residence at Underscore VC, about the challenges facing brand manufacturers. Prior to his role with Underscore, Jamus held a number of executive roles at commerce platform Demandware, spanning a decade that took the company from a startup to Initial Public Offering and ultimately an acquisition by Salesforce.com in 2016.
Ram Rampalli, Chief Catalog Evangelist and Senior Director Product Management at Walmart Labs, provided insights on the retail giant’s priorities, product content processes and gave advice to brands on how to be successful during a recent webinar. Listen to the full recording or read our highlights below.
By Andrew Waber on 8:00 AM on October 26, 2017
By Melissa Puleo on 10:06 AM on October 24, 2017
In today’s world, there is no denying digital commerce is leading the way and consumers demand more and more digital content from brands before they buy. The luxury sector still has yet to embrace selling online fully. Why have companies whose culture is inherently their brand not jumped at the opportunity to convey it to their consumers?