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How to Customize Content Across Your Sales Channels

By Salsify on 9:06 AM on June 14, 2018

Your brand’s product content syndication strategy is implemented and thorough, accurate, and well-timed content is being delivered without disruption. Now the data insights are rolling in. Congrats! Your brand is reaching more consumers through search and comparison engines.

How Tools and Home Improvement Brands Can Win On Amazon

By Andrew Waber on 11:30 AM on June 13, 2018

Amazon is an increasingly important channel for brands selling tools and home improvement products. For ecommerce teams looking to take advantage of this growth, it's important to understand what aspects of the Amazon product page are the most critical to growing sales and building market share. I recently led a webinar specifically focused on this vertical, and our accompanying benchmark report for brands selling on Amazon. Listen to the 30-minute webinar or take a look at the highlights we've gathered for you.

5 Takeaways from IRCE 2018

By Caroline Egan on 9:00 AM on June 12, 2018

Every year, thousands of e-retailers descend upon the Internet Retailer Conference & Exhibition in Chicago to learn from peers and stay ahead of the competition. It’s an opportunity to understand emerging trends, mingle with leaders in the space, and be inspired by the growth and innovation in the industry.

Ecommerce is a Team Sport

By Salsify on 9:00 AM on June 11, 2018

In the age of the digital consumer, brand manufacturers need their teams to work in close coordination to achieve success across the ecommerce ecosystem. But what’s the best way forward? Our co-founder Rob Gonzalez runs through how R&D, Brand, Trade and Supply Chain teams must operate closer than ever in our latest At The Whiteboard video.

Selling Direct-to-Consumer? Here are 4 Tips

By Salsify on 9:30 AM on June 8, 2018

Selling direct to consumer (D2C) can be profitable terrain for many manufacturers and brands—if done correctly. As companies set their own prices and don’t have to hand over a retailers’ cut, higher margins result.

How to Accelerate Your Performance on Amazon

By Salsify on 11:25 AM on June 7, 2018

Delivering the best-selling product pages on Amazon as a 1P (first-party seller), can often seem like an unending battle. In order for your product to maintain a high rank on SERPs (“search engine results pages”) you must master and balance a number of factors across your organization including product content and imagery, sales velocity, inventory levels, reviews, pricing, and more. We’ve introduced a new way for brands to monitor and act upon everything that helps them succeed on Amazon from a single dashboard: Amazon Command Center.

The Winning Elements of Amazon Tools and Home Improvement Pages

By Andrew Waber on 10:06 AM on June 6, 2018

Amazon is fast becoming a crucial marketplace for tools and home improvement brands. In fact, One Click Retail recently catalogued a 25% year-over-year growth rate for tools and home improvement sales on Amazon. For context, that was more than 3X the growth rate of The Home Depot over the same period. Tools and home improvement brands need to address any critical gaps in their product content on Amazon in order to take advantage of this growth and outflank competitors.

Clothing Brands Win Omnichannel with Immersive Brick & Mortars

By Clair Aguirre on 9:30 AM on June 5, 2018

Although there has been a major shift of brands and retailers going digital, brick & mortar is not dead-- it is simply evolving for the digital age. Brands such as Warby Parker took their ecommerce experience and recreated it in a trendy physical space and Timberland made their brick & mortar store fit for the online shopper with “touch walls” throughout the store with more product information. Now major retailers are following suit. Learn how your brand can meet consumers’ demands and adapt for the future of digital in your brick & mortar locations by delivering a stellar product experience regardless of the channel a consumer encounters your product.

At the WhiteBoard: The Dangers of a PIM-Only Approach

By Salsify on 9:24 AM on June 4, 2018

If you are pulling your product information from a variety of locations across your organization, you have disconnected workflow that is delivering less than optimal customer experiences. Our co-founder Rob Gonzalez discusses the impact of a Product Information Management only approach to ecommerce.

What is A+ Content? | Salsify

By Cara Wood on 8:00 AM on June 1, 2018

During our recent webinar, Build the Best Amazon Brand Experience, there were several great questions from attendees about A+ Content and we didn't get to answer them all. Mark White, CEO of Content26, took additional time to address the top three for our audience.


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