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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Ecommerce GTM Strategy

Summit Spotlight: Infusing AI Into the DNA of Your Content Strategy

Infusing artificial intelligence (AI) into your content strategy can shorten workflows, save hundreds of hours of manual labor, and improve time to market.

What Are the Most Important Ecommerce Holiday Dates in 2024?

While many shoppers are content to leave their holiday purchases to the last minute, brands don’t have this luxury. Nothing could be worse than putting off your end-of-year...

Digital Shelf Summit

Summit Spotlight: Tech Stack Consolidation Potential Through Retail Network Expansion Acceleration

Can you consolidate your tech stack, reach new and current retailers more effectively, and provide better customer experiences simultaneously?

Product Page Optimization

What Is a Brand Story? (With a Brand Story Template)

As more and more consumers head online, it’s increasingly important for brands to foster relationships with shoppers instead of relegating themselves to faceless entities —...

Expert Insights

Summit Spotlight: Aligning Business Priorities With Executional Strategy To Advance Your Digital Program

A proposed digital transformation may receive some resistance in your organization, but it’s necessary to remain aligned with your consumers’ needs and expectations.

Ecommerce Research and Data

Navigating Regulatory Compliance: The Essential Role of Accurate Product Information in Grocery Retail

The U.S. grocery retail market remains strong, with in-store sales topping $880 billion in 2023, and e-retail revenue crossing the $920 million mark, according to Statista.

Product Page Optimization

How To Build a Winning Amazon Strategy for the Holidays

Believe it or not, the holidays are (almost!) almost here for brands. A successful holiday shopping season requires early planning — and if you’re not starting now, you’re...

Digital Shelf Insights

What Are the Limitations of Classic PIM Solutions?

These days, printing out a stapled pile of travel directions — let alone drafting your route with a roadmap — might earn you some wayward glances from your fellow companions.

Ecommerce Trends

Could AI in Retail Reduce Post-Holiday Returns?

Maybe it’s the sugary haze from too much pie, the brain fog from eight rounds of less-than-enlightened debate with the in-laws, or the grogginess from inconsistent holiday...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

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