Targeting businesses as customers means courting and catering to informed, discerning buyers who have a lot riding on every purchasing decision. Professionals expect to be supplied with exhaustive detail about the products they assess and to have every question answered in satisfying, accurate fashion. Fortunately, becoming ready to live up to such demands is simpler than you might think. Grow sales for your business-to-business (B2B) organization by focusing on these three product content goals.
By Mark White, co-founder, Content26 on 8:15 AM on September 6, 2017
With over 55% of consumers beginning their product searches on Amazon, the world’s largest online retailer has grown to become the most powerful product search engine and marketing platform on the planet.
Over the past two years, eBags’ traffic and sales have dramatically increased, according to recent RIS News coverage. The online retailer's success is largely due to investments in personalization and user experience.
By Salsify on 8:00 AM on August 21, 2017
Many companies, especially among those that have been around for a while, still struggle with decentralized, irregular means of managing product information. Updates can be slow to propagate across the stores of information maintained by different departments, leading to friction, inefficiency, and miscommunication. More than half of the brands we surveyed report there is room for improvement in their in-house product content process. Often, getting the resources you need requires you build a strong business case.
By Evelyn Hartz on 10:38 AM on August 10, 2017
By Evelyn Hartz on 8:11 AM on August 9, 2017
To move at the speed of your shopper, you need the ability to respond to where consumers are shopping today and wherever they’re headed next. Their laptop, their phone, in their Uber, on their way to the grocery store, wherever.
By Evelyn Hartz on 11:16 AM on August 8, 2017
With 87% of product searches beginning on Amazon or Google today, it’s no secret that commerce has changed. Consumers have more information and selection at their fingertips than ever before and they are using this to search, shop, and compare any time and at any place. To take advantage of this shift in consumer shopping behavior, brands must provide differentiated product experiences to the consumer everywhere they are, whenever, and
By Brendan DeVoue on 9:05 AM on August 3, 2017
Walmart’s digital shelves are becoming increasingly more crowded - its endless aisle now holds 50 million items, up from 10 million just last year. To capitalize on this tremendous growth, your company should set two goals: (1) get your full product catalog on Walmart.com and (2) take control of your product pages once there.
By Salsify on 7:03 AM on July 31, 2017
Consumers need to find the correct product specs for your full catalog no matter where they shop. Distributors and retailers want a reliable source of your product information delivered in a format specific to each of their needs. Salsify is a strategic partner for several leading product manufacturers including Hansgrohe, HARMAN, Honeywell and Bosch.
By Ben Cope on 8:00 AM on July 27, 2017
The beauty industry is a difficult place to be right now. While ecommerce sales grew 15.6% in 2016 - more than five times the growth of overall retail sales - beauty brands face specific challenges when transferring to digital. Ecommerce growth potential for those who sell cosmetics is countered by the dangers inherent in putting those products on the digital shelf.