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THE SALSIFY SMARTER MERCHANDISING BLOG

How Mattress Maker Casper Built a Successful Ecommerce Strategy

By Clair Aguirre on 8:30 AM on May 9, 2018

Last summer, the ecommerce mattress company Casper announced that they raised 170 million dollars, with a plan to IPO in the future. Casper’s success can be attributed to many factors. The brand has a well-designed D2C site, a simplified buying process- only offering three types of mattresses, and a 100-night free return policy. This may leave you wondering how your furniture brand can compete on the evolving digital shelf.

Gen Z Wants to EXPERIENCE Shopping

By Salsify on 8:00 AM on May 8, 2018

Generation Z doesn’t want to simply buy, they want to experience shopping. Sensory, exciting, personalized, tech-infused, and immediate. This goes for brick and mortar as much as digital, because as we found, the projected 2.6 billion-strong Generation Z prefer spending their $44 billion in-store.

3 Ways B2B Brand Manufacturers are Tackling the Digital Shift

By Caroline Egan on 1:29 PM on May 7, 2018

Seventy-five percent of B2B buyers find it more convenient to buy online than from a sales rep, according to Forrester’s Death of a B2B Salesman report. As B2B buyers are increasingly shifting away from traditional purchase paths, they expect an experience similar to consumer shopping:mobile and self-service. With business e-commerce in the US projected to exceed 1.2 trillion dollars by 2020, the pressure is on to capture this growth and bring digital transformation into B2B go-to-market operations.

Start Selling on Amazon: A Beginner's Guide to Jumpstarting Your Amazon Strategy

By Ryan Mack on 8:39 AM on May 4, 2018

Learning how to sell your brand on Amazon can be a daunting task, let alone how to beat competitors on the eCommerce superpower. Whether you’re looking to expand your presence on Amazon or just starting out, certain areas need to be addressed in order to form a strong foundation to a robust go-to-market strategy for Amazon. 

Amazon: How Content Improves the Brand Experience

By Mark White, co-founder, Content26 on 8:00 AM on May 2, 2018

The secret to customer engagement on Amazon isn't complicated: Brands that want to create a positive customer experience need to focus on creating great product page content.

Seven Features to Look for in Your PIM Software | Salsify

By Salsify on 1:53 PM on May 1, 2018

Using product information management (PIM) software is essential in the more complex business times we live in. Otherwise known as a personal information manager, using a PIM solution can often become customized when working through the right source. What kind of tools would you need in your PIM if have an expert team available to design one? Here are the seven of the most common features of a PIM system.

What impact (if any) will blockchain have on commerce?

By Peter Crosby on 8:00 AM on April 30, 2018

Salsify co-founder Rob Gonzalez shares his perspective on whether blockchain will disrupt payment methods across the web.

5 Things Brands and Suppliers Need to Know About the New Walmart.com

By Caroline Egan on 9:00 AM on April 27, 2018

Walmart is updating its ecommerce site in an effort to provide a more modern, personalized, and engaging customer experience.  “Our goal is to make it compelling for customers to shop for whatever they are looking for,” said Marc Lore, president and CEO of Walmart U.S. ecommerce, in the company’s announcement

How Consumers Shop for Electronics: Research, Compare, Repeat

By Salsify on 9:00 AM on April 26, 2018

Nowhere does the omnichannel shopping experience stretch between in-store and digital more than with consumer electronics. The journey is uncertain, often changing with each consumer, their need and location. One thing’s for sure: Consumers do their research.

How will you meet your target growth rate?

By Jessica Qu on 8:35 AM on April 25, 2018

Have you been given an annual sales target to reach by the end of year? Today we launched a new tool for brand manufacturers to help reach their sales targets through accelerated growth on the digital shelf. Our Impact Assessment Tool lists the specific things you can do to meet your sales growth rate.

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