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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    The Future of Commerce Is Now
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    13 minute read

    How To Use Marketing Psychology To Support the Buying Journey

    What you purchase throughout your week — a craft coffee, deodorant, a pet toy, whatever — are more than just items.
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    Omnichannel Commerce Strategy
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    8 minute read

    5 Essential Ecommerce Team Roles and Responsibilities

    Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...
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    Salsify
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    5 minute read

    How To Drive Growth With CRM in Ecommerce

    If you work in ecommerce, you know that one bad customer experience can spread like wildfire. The customer who had the bad experience could tell a dozen people about it....
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    Salsify
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    8 minute read

    Shoppers Anonymous: An Inside Look at the Ecommerce Food and Beverage Shopping Experience

    Shoppers Anonymous is a blog series that highlights honest opinions of the first-person shopping experience. The end goal is to help brands and retailers gain first-hand...
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    Omnichannel Commerce Strategy
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    8 minute read

    5 Best DTC Websites With Excellent Shopping Experiences

    Shoppers want the seamless shopping experiences omnichannel commerce provides, prompting both legacy and emerging brands to re-think the direct-to-consumer (DTC) site...
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    Omnichannel Commerce Strategy
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    8 minute read

    What Is a Director of Ecommerce?

    If you currently work in marketing but are looking to make your next move, two positions likely on your radar are director of ecommerce and ecommerce marketing manager.Learn...
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    Ecommerce Trends
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    6 minute read

    Boosting Average Order Value (AOV): Why Will Shoppers Pay More?

    The math is simple.
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    Ecommerce Strategy
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    14 minute read

    How To Conduct a Competitive Analysis in Ecommerce

    Competition is healthy, but you have to know what your competitors are doing in order to compete. In ecommerce, the stakes are constantly changing. New brands and retailers...
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    Product Page Optimization
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    6 minute read

    Elevating Ecommerce User Experience (UX) for Global Brands and Retailers

    Global ecommerce sales reached $5.7 trillion in 2022 and are expected to cross the $6 billion mark, according to data from eMarketer. In addition to rising sales volumes,...
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