Takeaway: In the wake of changing technology and an explosion of digital options for shoppers, the consumer the new point of sale. Today’s brands and retailers must enact consistent product content management across a wide variety of digital channels.
If the energy and enthusiasm at this year’s annual Shoptalk event is any indication, retailers, brands, and other industry experts are rising to the incredible challenge of the fast-paced times we live in. No matter the vertical, those of us working in commerce are navigating tech disruptions, growing consumer demands, new policy and regulation speculations, and a sluggish outlook for US retail sales. But the insights shared among this week's 5K+ Shoptalk attendees prove that these hurdles are being met with incredible innovation and ingenuity.
5 Top Quotes from ‘Product Content Management: What Brands Need to Thrive in the Age of the Customer’
By Katie Calkins on 8:00 AM on March 21, 2017
Takeaway: Manual processes? Siloed teams? Wrong, inconsistent product content? If you recognize these pain points, read on. In a webinar last week, Nasry Angel of Forrester Research and Arthur Werner, Director of Global Ecommerce Projects for Harman International, shared multiple hard-earned tips for implementing an efficient, nimble product content management system.
By Mikael Solomon on 8:00 AM on March 20, 2017
Takeaway: Today we launched a Product Content Grader that measures content effectiveness and provides actionable recommendations for your brand's product sold on Amazon. You can get a detailed report about what’s up to par and what’s not on your product page across six key categories for free. Try it now!
By Peter Crosby on 7:00 AM on March 15, 2017
By Nick Zaleski on 8:00 AM on March 13, 2017
Takeaway: Online purchases of fresh groceries and consumer packaged goods enjoyed a 36% year-over-year growth spurt in 2016, shattering projections and expectations. As this expanding and booming ecommerce industry takes off, increasing from $10 billion last year to more than $18 billion by 2020, the ticket to grabbing a larger piece of the revenue and influx of new consumers is accessible and complete product content.
We get this question frequently from our customers. We believe the best ecommerce workflow is one that is built for change. For anyone who’s worked in retail, manufacturing or IT data management, the term “workflow” might conjure up month-long projects dedicated to creating a rigid, single workflow tied to your master data management system.
By Cara Wood on 7:00 AM on March 6, 2017
Takeaway: The keys to building consumer trust over the quality and performance of products in an age of heightened consumer doubt and skepticism are refreshingly simple. Laying the foundation with straightforward, polished product content supported by user-generated reviews will ultimately turn trust into loyalty.
By Peter Crosby on 8:00 AM on March 1, 2017
Regardless of company size or industry vertical, brand manufacturers struggle to maintain and deliver accurate product content to every channel their products are sold on. Brands face several barriers including weakness in their own internal content processes, the complexity of keeping pace with different content requirements from retail partners, and the lack of transparency, oversight and control once content goes live on a third-party site.
Search is the primary way your consumers begin shopping. The Consumer Barometer Survey found that more than a third of all US purchases were influenced by search engines. With Google processing more than 40,000 queries a second (that’s 1.2 trillion searches per year worldwide!) it is the undeniable leader in the search space. With that sort of reach and influence over buying decisions, it is critical to ensure your brand and products are showing up.