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THE SALSIFY SMARTER MERCHANDISING BLOG

5 ecommerce lessons from Dorel Juvenile Group

By Caitlin Hychko on 8:09 AM on June 19, 2017

Takeaway: Not every day does someone with over 20 years of ecommerce experience share their lessons learned. We listened into a recent podcast as Bob Land and Jamie Dooley of the Dorel Juvenile Group shared insights from the strategic wins and losses for their baby and childrens safety products.

Is your brand ready for Amazon Prime Day?

By Kelsey O'Brien on 8:30 AM on June 15, 2017

Amazon Prime Day is July 11 this year.  Check your brand performance on Amazon with our free product content grader and read below for guidance on how to make the most of this giant shopping day.

How I did it: CRKT grows brand footprint with engaging product content

By Kate Roda on 8:54 AM on June 14, 2017

Teresa Bonnell is always looking at ways to improve companywide efficiency and responsiveness to customers in her role as VP Finance & Operations at Columbia River Knife and Tool® (CRKT). CRKT is known for distinction in design, innovation, and quality of its collection of knives, multi-tools, and accessories. As more and more of its customers shifted to digital strategy, Teresa was looking to new solutions to help the team meet the needs of retail customers and provide individual shoppers with information they are looking for.

How to get started with ecommerce after you’ve already started

By Casey Muse on 7:57 AM on June 13, 2017

Takeaway: Assessing and updating suboptimal ecommerce systems is vital, but how does it fit into the daunting number of other sales, marketing, and technology priorities? For company ecommerce and IT leads, taking a moment to ask, “What could be done better?” might be one of the most critical questions posed this year. Here’s how to do it without interrupting business.

5 must-read lessons from #IRCE17

By Peter Crosby on 8:49 AM on June 9, 2017

This year's Internet Retailer Conference & Exhibition (IRCE 2017) was teaming with energy and innovation. We were inspired to see so many of our customers and industry leaders sharing advice, best practices and insights with the 10K+ attendees.

Learning from Best Buy’s Turnaround: 5 Tactics

By Annie Goodrich on 9:00 AM on June 8, 2017

Takeaway: Retail apocalypse they say? Best Buy has managed to prove analysts wrong with a promising rebound both online and in-store. The secret to their sauce has been a mixture of these five tactics with, you guessed it, digital commerce at the forefront.  

4 important trends from 2017 Internet Trends Report

By Cara Wood on 10:22 AM on June 7, 2017

Last week, Internet guru and Kleiner Perkins investor, Mary Meeker, presented her highly anticipated 2017 Internet Trends report at the Code Conference in California. We love this report; it validates so many of the trends we see emerging everyday through conversations with our customers and industry feedback. We broke down a 4 key takeaways that impact our industry most:

Top 5 IRCE 2017 Sessions to Attend

By Peter Crosby on 8:00 AM on June 2, 2017

Next week, IRCE expects 10,000 professionals in Chicago for its annual conference. (We'll be at Booth 119!) If you are one of the brands, retailers, and technology vendors going to the show, we've got a list of some of the top sessions you should attend. Based on the success of last year's IRCE show, we know the conference can be an excellent opportunity to get the practical answers and insights into the solutions you need to succeed in selling online.

How to create the perfect product page

By Cara Wood on 12:18 PM on June 1, 2017

Consumer expectations for online shopping has never been higher. Shoppers who browse and purchase online have come to expect endless aisles of products to browse, intuitive search and filtering, personalized suggestions, easy and secure check-out, free shipping and fast delivery. This raised table stakes are due in large part to ongoing optimization from Amazon.

How I did it: 4 Lessons from a Brand CIO

By Salsify on 8:00 AM on May 26, 2017

Fifty-eight year-old promotional products supplier, Gemline, has several new product launches a year of its customizable bags, business accessories, gifts, and writing instruments. Keeping up with all these new product launches used to create a huge administrative burden, before CIO Frank Wiggins took steps to manage the company's complex product content needs and third-party integrations.