This year’s Etail West event in Palm Springs is set to generate good conversations and insights for ecommerce leaders around the country. If you are a brand, you’ll see the retailers you work with there. Amazon, eBags, Walmart, Target, The Home Depot, and others are all set to take the speaker’s stage. You can also visit us at Booth W29 to hear about Salsify’s latest updates to our product experience management platform. But where you may want to focus your attention is on other brand leaders, who are facing some of the same challenges you are.
By Peter Crosby on 8:00 AM on February 20, 2018
What makes customers click “add to cart”? In today’s world, customers want to experience as much of the product as possible when shopping online. Often, that means watching a video that can show off product features that a static image or written product description cannot. A study conducted by Twitter found that 37% of its own users wanted more video content from brands. Forrester also found that conversion rates increase up to 2.5 times when a product page includes a video compared to those without one.
Faced with the fierce competition on Amazon, it can be overwhelming to know where to focus and how best to grow sales, build your market share, and protect your brand. Josh Silverman, Director of Analytics and Data Science at Salsify, and I recently spoke to these challenges and shared some strategic insights to help you navigate the ecommerce giant. Listen to the 30-minute webinar or take a look at the highlights we've gathered for you.
By Cara Wood on 8:14 AM on February 13, 2018
With the data that almost 50% of consumers hate fitting rooms, we’re seeing more and more brands using innovative styling services and fit guides via AI, trial boxes, and open-ended questionnaires, to help convenience-accustomed consumers shop digitally and try on at home.
To succeed online, grocery brands need to adopt a different strategy from what has worked offline. Product content online must first help consumers easily find a product when they search on a retailer’s site, and also help to close a sale once that consumer actually visits the product detail page. This dual role for your product content is particularly critical on Amazon, where shoppers are used to a broad selection and expect the utmost convenience and relevancy.
By Salsify on 8:02 AM on February 5, 2018
Email marketing is a valuable part of your marketing plans. In fact, email is 40 times more likely to acquire new customers than either Facebook or Twitter, making it a far more effective marketing platform than social media. Email marketing generates approximately $38 for every $1 spent -- a huge return on your investment. Email marketing drives both attraction and retention--which means it will both bring in new customers and help you keep the customers you have.
By Salsify on 8:19 AM on February 1, 2018
By Cara Wood on 10:33 AM on January 31, 2018
If you make hardware, tools, or other constructions supplies, getting your products listed correctly on HomeDepot.com is critical to your sales results. The home improvement retailer is on a course to surpass $100 billion of annual revenue by the end of its fiscal year – in large part due to an aggressive ecommerce strategy. Brands like yours need a reliable, repeatable process to send content to The Home Depot quickly.
By Peter Crosby on 7:47 AM on January 30, 2018
Today, the digital shelf is where most shoppers find and interact with your brand. Your online strategy plays a crucial role in communicating the value of your products and winning each shopper’s trust. But you don’t have full control over what a shopper sees about your brand when he or she searches for it online. Salsify Co-founder Rob Gonzalez offers advice for what brands can do to protect their pages – particularly when it comes to selling on Amazon or Walmart.com.