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How I Did It: Roland Foods Embraces Digital, Sees Immediate Results

By Brendan DeVoue on 9:31 AM on October 23, 2017

Founded in 1934, Roland Foods is a specialty foods importer sourcing products from across Asia, South America, Africa, Europe, and the Middle East. Marketing specialist Sabina Belser and her team faced rising pressures from profound changes in the industry, including “game-changing digital behemoths like Amazon” and needed a way to compete. With an extensive 1,500+ product assortment from over 300 suppliers, Roland Foods did not have the right tools to support a digital transformation strategy and such scalable growth as a company. 

Modern PIM Platforms Require Product Experience Management

By Peter Crosby on 9:09 AM on October 20, 2017

Salsify’s Takeaway: Forrester Research released its Vendor Landscape for PIM Q3 2017 which we believe outlines the technology required to deliver compelling product stories to everywhere shoppers browse and buy today. In our view, they found that Product Experience Management functionality will play a key role in digital success by empowering teams to use centralized content to create the product experiences consumers demand across all retail channels.

How Dorel Juvenile Built a Scalable Approach to Ecommerce with Salsify

By Andrew Waber on 10:17 AM on October 18, 2017

For many of the large companies we work with a typical challenge during implementation can be how to get the necessary stakeholders across the organization on board in order to change old behaviors and realize all the benefits of Salsify. Dorel Juvenile, child safety product manufacturing brand, took a novel approach to galvanizing organizational support for digital transformation back in 2015. Nora Duclos, Global Ecommerce Digital Technology Manager at Dorel Juvenile, dedicated an internal team to comprehensively tackle one major “proof of concept” initiative with Safety 1st website – a major brand for Dorel Juvenile.

At the WhiteBoard Video: The Messy State of Product Syndication

By Peter Crosby on 8:00 AM on October 16, 2017

Ever wish there was an easy button to get product content to every retailer you work with? Who doesn’t? Unfortunately, you can’t simply send one version of product content to every retailer. And those retailer requests for differentiated content are by design, as Salsify co-founder Rob Gonzalez explains in a short video about the complex, messy state of product syndication.

The Amazon Mobile App and Why it Matters to Your Brand Strategy

By Cara Wood on 9:00 AM on October 12, 2017

Amazon’s shopping app made headlines with the announcement that teens will be able to shop, listen to music, watch movies – all with parental supervision and spending limits. This signals a fresh opportunity for any brand selling to teens via Amazon. But the larger lesson for every brand – regardless of target audience – is how powerful and prevalent shopping apps have become.

Infographic: 5 Tips to Winning the Holiday

By Andrew Waber on 9:57 AM on October 10, 2017

Our most recent research, the Holiday Shopping Keyword Intelligence Report, revealed how critical content changes are bringing to the forefront of holiday ecommerce strategy. The report analyzes the behavior behind seasonal differences in produt page information, showcasing where brands have opportunities to hone their strategies and win the holiday.

3 Things Your Brand Must Do to Improve Holiday Product Pages, Backed by Data

By Andrew Waber on 10:47 AM on October 5, 2017

In case you missed this week’s webinar “How to Optimize Your Product Pages for the Holiday Season,” we’ve gathered the top three takeaways for you to improve your retail holiday strategy. Our most recent research, the Holiday Shopping Keyword Intelligence Report, revealed how critical content changes are bringing to the forefront of holiday ecommerce strategy.

Globe Electric Wins in Time-To-Market by Syndicating and Centralizing Product Content

By Brendan DeVoue on 8:43 AM on October 4, 2017

Director of Ecommerce Jeremy Weiss realized that Globe Electric’s process for gathering product information was time-consuming, and trying to keep the information consistent from channel to channel was an even greater challenge. As a growing leader in the design and manufacturing of high quality products, Globe Electric needed a reliable source of quality product content to win at ecommerce. 

Ecommerce Merchandising matters: How brands can inspire buyers and improve sales conversion

By Guest Contributor Lauren Freedman on 8:00 AM on October 3, 2017

Branding is the sweet spot of selling online and for many global brands their execution is flawless. But it’s time that retailers and brands realize merchandising is integral to their success. Whether it be curating the assortment, guiding the shoppers through selling tactics or smartly integrating merchandising assets throughout the shopper journey, all play a pivotal role.

How Digital Catalogs Can Improve Your Business

By Salsify on 7:00 PM on October 2, 2017

Internet sales continue to surge. The National Retail Federation predicts sales will nearly triple by the end of 2017 in the year-over-year growth rate. How can businesses make the most of their digital shelf to boost their own sales? What steps can be taken to improve merchandising and support sales enablement?

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