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THE SALSIFY SMARTER MERCHANDISING BLOG

Customer Reviews are Crucial to Successful Beauty & Personal Care Products on Amazon

By Andrew Waber on 1:50 PM on August 28, 2018

Our latest Product Page Benchmark Report, The Winning Elements of Amazon Beauty & Personal Care Product Pages, reveals an enormous differentiating advantage for brands that earn more customer reviews on their Amazon pages than their competitors. Our analysis of more than 200,000 product pages within the Beauty & Personal Care category live on Amazon for Q2 of 2018, looked at additional factors, such as image count, description length, and bullet count. This data can help guide beauty and personal care brands selling on Amazon when evaluating their product content and to help make improvements that will ultimately increase Sales Rank, sales, and market share.

How I Did It: Eaton Lighting Empowers Sales Team & Customers with Digital Catalogs

By Caroline Egan on 10:00 AM on August 27, 2018

As a leader in the power management industry for over a century, Eaton has been powering businesses worldwide across over 175 countries in a variety of verticals. It’s Lighting Division, which delivers a range of innovative and reliable indoor and outdoor lighting and controls solutions serving customers in the commercial, industrial, retail, institutional, residential and utility markets, has innovated the century old’s buyer’s journey by going digital. Eaton Lighting saw an internal and external need to meet the changing demands of digital commerce. In 2017 Eaton Lighting created an Ecommerce team to drive digital sales on their Direct-to-Consumer site.

Five Tips to Create a More Personalized Shopping Experience

By Cara Wood on 9:26 AM on August 23, 2018

Creating a product detail page was perhaps easier for your online store five years ago. If you're still using that page now, the demands of online consumers has changed dramatically. In fact, things have changed exponentially in just the last few years, particularly in customers wanting more customization and personalized buying experiences.

How Gerson Fueled 77% YoY Digital Sales Growth & Expanded Retailers Orders

By Caroline Egan on 9:05 AM on August 22, 2018

Managing a global supply chain and over 10,000 SKUs across two divisions and multiple brands requires centralized and accessible product information. For home and seasonal decor manufacturer, The Gerson Companies, consolidating data outside of their Enterprise Resource Platform (ERP) became a priority as they looked to increase digital sales and rid themselves of costly barriers to data accessibility. The 75-year-old company’s digital transformation was led by Orin Borgelt, Chief Technology & Sales Officer. Orin’s vision for the company to have unified global communication and access to product data drove a 77% increase in digital sales year over year and opened a new sales channels for their network of independent retailers.

What Are the Requirements of a Modern PIM System?

By Salsify on 7:30 AM on August 21, 2018

The world of modern commerce is one requiring investing in the proper technology to keep up with customer demands. These demands entail fully understanding what customers want in products and giving them personalized experiences. You may be looking for a PIM (Product Information Management) to help organize your data and help to grow revenue. Here are some requirements for a modern PIM system. 

4 Common PIM Pitfalls and How to Overcome Them

By Maria Lisac-Ramirez on 9:08 AM on August 17, 2018

Product information management (PIM) tools are common, but they usually fall short in helping brands deliver the consistently optimized online shopping experiences that shoppers demand today. With PIM’s primary focus centered around master data management, they fail to address the information needs of modern commerce, making it difficult for brands to optimize their digital content to better serve the wants of content-driven consumers, and the requirements of the various retailers in the space.

Five Things You Need to Know About Augmented Reality

By Salsify on 9:02 AM on August 16, 2018

No doubt you know quite a few things about virtual reality and how it's used now in the business world. However, how much do you really know about augmented reality? This category is related to VR, though more useful since it combines reality with the virtual.

What can Traditional Brands do to Compete with Digitally Native Vertical Brands?

By Caroline Egan on 11:04 AM on August 14, 2018

Historically, brands that dominated supply chains dominated market share in their category. Think of Kellogg’s, Unilever, P&G -- these are the brands who owned their categories for the greater part of the 20th century. But digital ushered in direct-to-consumer brands called Digitally Native Vertical Brands (DNVB). DNVBs are making a huge impact on what consumers expect from brands and an even bigger impact on the economy -- contributing to 6.0% of 2016 GDP and saw 20% growth since 2008 according a study from Harvard Business School.

The New B2B Consumer: At The Whiteboard

By Salsify on 9:00 AM on August 13, 2018

The B2B ecommerce tipping point is rapidly approaching. Forrester projects that by 2021, over 50% of B2B purchases will be digital. As more Millennials take a seat as B2B buyers, they expect the same purchasing experiences in their consumer lives as in their work life. The new B2B consumer is young, digital savvy, and unrelentingly eager to research purchasing decisions independently of sales representatives.

How Soft-Tex®’s Director of Digital Marketing Won New Business & Fueled Growth

By Caroline Egan on 9:00 PM on August 9, 2018

For over three decades, Soft-Tex® has been manufacturing and distributing specialty sleep products with an aim to incorporate the latest sleep technologies to the basic bedding industry. Founded by Art and Harold Perry, Soft-Tex has 7 brands selling across numerous retailers. With increasing competition in the bedding market, Soft-Tex found themselves needing a more impactful but simplified approach to ecommerce and working with their retailers.

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