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THE SALSIFY SMARTER MERCHANDISING BLOG

5 Predictions from #groceryshop2018 about Ecommerce

By Peter Crosby on 7:00 AM on October 31, 2018

At Groceryshop 2018 in Las Vegas this week, thousands of attendees from CPG brands to grocery retailers, ecommerce software vendors, and tech startups met to share ideas and lessons learned in pursuit of adopting a digital approach for their business. IGD’s Global Insight Director Ben Miller shared five predictions on where the future of the online grocery store is headed. His firm has forecasted $227 billion in growth for the grocery sector over the next five years. IGD expects online grocery market share in the USA to reach 3.5% over the same time period.

5 Actionable Ecommerce Analytics | Salsify

By Salsify on 9:15 AM on October 30, 2018

It's not enough to have up-to-date data about your brand's performance online, you must know what to do as a result of those statistics. Here are five KPIs we recommend that can help you gauge how best to focus your efforts and keep you well ahead of your competitors on the digital shelf.

How CPG Brands and Retailers Can Break Down Barriers to Win the Digital Shelf

By Lauren Lindsey on 9:00 AM on October 29, 2018

By 2025, 70% of consumers will be grocery shopping online. They expect compelling, personalized digital experiences and robust product content. Many CPG consumers already demand specific details on nutritional information, ingredients, allergens, and sustainability preferences.

How Winning Brands are Leveraging Enhanced Content to Boost Conversions

By Maria Lisac-Ramirez on 9:35 AM on October 26, 2018

We’ve told you time and time again, when it comes to selling products online: content is king. No matter what you’re selling, consumers appreciate having more content to peruse through during their purchase journey. Things like images, bullets and reviews often are the determining factors of a product page conversion, which is why it is important for brands to create eye-catching and engaging content in order to consistently drive sales. But, is regular content enough to be successful in today’s ecommerce world?

7 Common Roadblocks to Winning Market Share

By Caroline Egan on 9:08 AM on October 25, 2018

It takes more than competitive pricing and brand recognition to win market share on the digital shelf. Consumers look for detailed product pages and content that provide in depth information about the products they are purchasing and it requires brands to be constantly improving their digital presence. Leading brands are taking note--99% of brand leaders agree that quality product content is important to sales growth digital channels, but will need to overcome the common roadblocks associated with growing and maintaining market share.

Amazon A+ Content for Suppliers | Salsify

By Jessica Qu on 8:00 AM on October 24, 2018

Brands on Amazon have a unique option for customizing listings with their own advertising. Amazon’s A+ Content program lets you create your own marketing content for individual SKUs. A+ Content is there to help drive greater engagement and conversions. If you’re a supplier looking to use A+ Content, here’s what you need to consider. 

How to Create Short-Form Content for the Digital Consumer

By Salsify on 9:15 AM on October 23, 2018

It's integral that businesses establish a strong online presence. As consumers are spending the majority of their time online, it's becoming more essential for businesses to shift their marketing efforts to help them attract more customers online. In order for a business to harness the power of online marketing, they must understand the flow of the internet and how consumers digest information on a daily basis.

How to maximize digital impulse sales for the holidays

By Salsify on 8:20 AM on October 22, 2018

Impulse sales. The little grab-n-go goodies that flank brick and mortar checkout counters are more powerful than they seem. The average American shopper spends $5,400 on spontaneous buying each year, according to a 2018 Slickdeals.net survey. That’s over $324,000 in a lifetime.

Pick-Up In-Store E-Commerce Strategy | Salsify

By Caroline Egan on 8:00 AM on October 19, 2018

When next day shipping won’t cut it and you don’t have time to meander the aisles of a store, “Buy Online, Pick Up in Store (BOPIS) ” provides consumers an efficient and easy method to buy. Retailers of all types have embraced this omni-channel tactic as shoppers look for increasing convenience and cost effective solutions for their buying habits. Fifty-seven percent of online shoppers have used this service within the last year with retailers seeing BOPIS orders accounting for 21-30% of their revenue.

New Data: How Leading Brands Transform to Win Market Share

By Cara Wood on 8:00 AM on October 18, 2018

The digital world is one of rapid change. Our 2019 Trend Analysis Report: How Leading Brands Transform to Win Market Share sheds light on how brand leaders are adapting to win amid such fast-paced commerce. This report outlines common roadblocks to speed and efficiency as well as insights into opportunities on how to lead the market and win the digital shelf.

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