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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Ecommerce Trends
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    7 minute read

    Consumer Spending Trends: How Much Will Holiday Shoppers Spend This Year?

    2023 saw strong consumer holiday spending. As noted by the National Retail Federation, retail sales in the U.S. hit a record-high $964.4 billion last year. Worldwide...
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    Digital Shelf Insights
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    11 minute read

    Crash Course: Breaking Down FDA Labeling Requirements for Grocery Brands

    Consumer food spending is at its highest level in more than four decades. According to the U.S. Department of Agriculture (USDA), U.S. consumers spent 11.3% of their...
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    Digital Shelf Insights
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    8 minute read

    How To Prepare Your Products To Sell on Google

    Launched in 1998, Google has become the world’s largest and most popular search engine. According to Statcounter Global Stats, Google has 80.74% of the desktop search engine...
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    Ecommerce Marketing
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    5 minute read

    How Amazon Wins Consumer Trust

    People, places, and things — that’s what makes a noun. A noun and pronoun if there ever was one: Amazon.
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    Ecommerce GTM Strategy
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    6 minute read

    What Is the Importance of Curating Your Own Brand Story?

    Nobody knows your brand better than you. You’re the expert on your products, history, and who you serve — so why would you get a third party to write your brand story? In...
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    Featured
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    3 minute read

    Top Predictions for 2024 Holiday Shopping Trends [DOWNLOAD]

    On the nice-to-know list for the upcoming holiday shopping season: Nearly two-thirds of shoppers plan to shop on Black Friday and spend the same as last year — some...
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    Ecommerce Marketing
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    6 minute read

    7 Creative Black Friday Marketing Strategies for Brands

    If you’re a fan of the Olympics, you know just how exciting it can be when the starting pistol points to the sky. The air is heavy with anticipation among track stars on the...
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    Digital Shelf Insights
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    10 minute read

    What Is Rich Product Content?

    Product pages may seem simple at the surface: a page title, a short description, a few bullet points, and a photo or two showing shoppers what would appear on their doorstep...
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    Product Page Optimization
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    23 minute read

    8 Brand Story Examples From Leading Brands

    Brand storytelling helps shape the perception of your brand and build loyalty. A great brand story — including your origin and history, unique selling point, and values —...
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