Last summer, the ecommerce mattress company Casper announced that they raised 170 million dollars, with a plan to IPO in the future. Casper’s success can be attributed to many factors. The brand has a well-designed D2C site, a simplified buying process- only offering three types of mattresses, and a 100-night free return policy. This may leave you wondering how your furniture brand can compete on the evolving digital shelf.
By Clair Aguirre on 8:30 AM on May 9, 2018
By Caroline Egan on 1:29 PM on May 7, 2018
Seventy-five percent of B2B buyers find it more convenient to buy online than from a sales rep, according to Forrester’s Death of a B2B Salesman report. As B2B buyers are increasingly shifting away from traditional purchase paths, they expect an experience similar to consumer shopping:mobile and self-service. With business e-commerce in the US projected to exceed 1.2 trillion dollars by 2020, the pressure is on to capture this growth and bring digital transformation into B2B go-to-market operations.
By Ryan Mack on 8:39 AM on May 4, 2018
Learning how to sell your brand on Amazon can be a daunting task, let alone how to beat competitors on the eCommerce superpower. Whether you’re looking to expand your presence on Amazon or just starting out, certain areas need to be addressed in order to form a strong foundation to a robust go-to-market strategy for Amazon.
By Mark White, co-founder, Content26 on 8:00 AM on May 2, 2018
By Salsify on 1:53 PM on May 1, 2018
Using product information management (PIM) software is essential in the more complex business times we live in. Otherwise known as a personal information manager, using a PIM solution can often become customized when working through the right source. What kind of tools would you need in your PIM if have an expert team available to design one? Here are the seven of the most common features of a PIM system.
By Peter Crosby on 8:00 AM on April 30, 2018
By Caroline Egan on 9:00 AM on April 27, 2018
Walmart is updating its ecommerce site in an effort to provide a more modern, personalized, and engaging customer experience. “Our goal is to make it compelling for customers to shop for whatever they are looking for,” said Marc Lore, president and CEO of Walmart U.S. ecommerce, in the company’s announcement.
By Salsify on 9:00 AM on April 26, 2018
Have you been given an annual sales target to reach by the end of year? Today we launched a new tool for brand manufacturers to help reach their sales targets through accelerated growth on the digital shelf. Our Impact Assessment Tool lists the specific things you can do to meet your sales growth rate.