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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Ecommerce GTM Strategy
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    minute read

    First-Party vs. Second-Party vs. Third-Party Data: What’s the Difference?

    For brands to deliver outstanding customer experiences and keep buyers coming back, they need data. In general, more is better than less — when backed by the right analytical...
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    Ecommerce GTM Strategy
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    minute read

    Customer Buying Journey: Where Do Modern Shoppers Discover New Products and Brands?

    Brand discovery can happen at any moment. Consumers might be scrolling social media, searching the web, or walking down the high street when they come across a brand that...
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    Omnichannel Commerce Strategy
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    minute read

    How To Achieve Success With Salsify Workflow

    Implementing any new process can be challenging. Switching to something new can make even the most agile teams stubborn. However, once the benefits of a new process have been...
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    Ecommerce Trends
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    minute read

    Consumer Buying Behavior: How Have Spending Habits Changed in 2024?

    Total consumer spending is on the rise. According to data from Trading Economics, total spend was nearly $300 billion higher in the U.S. in September 2023 than the previous...
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    Digital Shelf Insights
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    minute read

    Amazon Vendor Central: How To Become an Amazon Vendor

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    Digital Shelf Insights
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    minute read

    Amazon B2B: The Pros and Cons of Amazon Business

    In 2015, Amazon launched a business-to-business (B2B) marketplace to claim a slice of the rapidly increasing need for B2B ecommerce. Providing a convenient way for businesses...
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    Ecommerce Marketing
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    minute read

    10 Creative Strategies for Customer Retention in Ecommerce

    Customer acquisition may be the goal of most marketing campaigns, but it's customer retention that really sets a successful brand or retailer apart.
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    Ecommerce Trends
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    minute read

    How Are Shoppers Using Ecommerce AI Tools?

    What does an artificially intelligent toolbox look like? (Hint: It isn’t whatever it wants to be.)
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    Omnichannel Commerce Strategy
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    minute read

    5 Brands With the Best Digital Experiences

    The once-mythical world of retail in which physical shopping is fueled by digital tech is already a reality. In fact, it’s the basis of omnichannel marketing, which calls for...
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