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    Consumer research 2026

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Ecommerce Trends
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    9 minute read

    How Shoppers Determine Product Quality and Value

    Considering the wide-ranging economic pressures facing online shoppers today, it’s easy to forget that most aren't simply choosing the cheapest options by default.
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    Ecommerce Trends
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    14 minute read

    Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

    The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...
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    Ecommerce Trends
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    13 minute read

    The Top 10 Consumer Trends To Watch in 2026

    Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase change in response to social, economic, and demographic factors.
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    Ecommerce Trends
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    12 minute read

    5 Tips To Help Brands Reach Increasingly Budget-Conscious Shoppers

    Shoppers aren’t spending like they used to, and it’s not because they don’t want to.
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    Featured
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    5 minute read

    2026 Consumer Research Report Reveals AI Trust Gap, Gen Alpha Trends, and Product Preferences

    Salsify publishes its 2026 consumer research report — a survey of nearly 3,000 respondents in the U.S., U.K., and Canada — spotlighting consumer behavior toward brands,...
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    Consumer Research 2026
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    7 minute read

    Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

    The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.
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    Product Page Optimization
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    10 minute read

    Why Do Shoppers Consider Images and Videos the Most Important Product Page Elements?

    Shoppers’ brains weren’t designed to make purchasing decisions from a handful of pixelated thumbnails. But in 2026, a surprising number of customer journeys still expect...
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    Social Commerce
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    10 minute read

    Curated Commerce: How Shopping Apps Can Boost Sales

    You already have to choose what’s for dinner every night (for the rest of your life), and sometimes the thought of making one more decision — even a small one — can cause...
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    Ecommerce Trends
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    13 minute read

    The State of Secondhand Shopping: Circular Commerce Trends and Consumer Insights

    If it feels like everyone you know is suddenly more careful with their spending, it’s because they are. Shoppers are feeling the ripple effects of global trade shifts, and...
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