Consumer research 2026

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

Electronics Brands

7 minute read

The 3 Top Verticals Shoppers Buy Online — and Why

Rather than browsing store aisles in person, consumers now prefer an endless aisle — turning to ecommerce for specific items.

Ecommerce Technology

9 minute read

Why Brands Should Want To Dominate Ecommerce Agent Conversations

AI and ecommerce are a natural fit. Emerging agentic tools excel at collecting data from disparate sources, while ecommerce sales depend on omnichannel marketing across...

Ecommerce Trends

6 minute read

Online Shopping vs. In Store Shopping: Why Are Shoppers Turning to Ecommerce?

While modern life seems to offer consumers a newfound efficiency at nearly every turn, many “old world” approaches continue to retain their enduring, crowd-pleasing charm.

Ecommerce Research and Data

13 minute read

Top Ecommerce Trends To Watch in 2026

Ecommerce is growing fast, but the way people shop is changing even quicker. Global ecommerce sales are expected to hit $6.88 trillion this year, accounting for 21.1% of...

Ecommerce Trends

22 minute read

Research Spotlight: U.K. Consumer Trends and Shopping Habits

Unlike legitimate Banksy’s, data on the latest consumer trends and shopping habits is fairly easy to find.

Ecommerce Trends

9 minute read

How Shoppers Determine Product Quality and Value

Considering the wide-ranging economic pressures facing online shoppers today, it’s easy to forget that most aren't simply choosing the cheapest options by default.

Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Ecommerce Trends

13 minute read

The Top 10 Consumer Trends To Watch in 2026

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase change in response to social, economic, and demographic factors.

Ecommerce Trends

12 minute read

5 Tips To Help Brands Reach Increasingly Budget-Conscious Shoppers

Shoppers aren’t spending like they used to, and it’s not because they don’t want to.

Most Popular

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

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