AI in Salsify: A Practical Playbook for Agentic Commerce Readiness
Join experts from Salsify as we take you through the key steps in getting your product content ready for agentic powered commerce experiences. In this three-part series you’ll learn how to establish a stable foundation with centralized product content, action on that content to streamline your workflows, and ready that content for syndication to agents and retailers alike.
Why this series matters
We’ve entered the era of agentic commerce - one where searching for, discovering and purchasing products will increasingly be led by agents and AI systems that are fundamentally shifting the way consumers shop. Now, brands need to operate for this new reality by adapting their eCommerce strategy to meet this shift.
The catch is agents require significantly more data than ever before and access information not typically stored on a product record. This means your team needs to be able to create and manage contextual insights right alongside your usual product data workflows.
Don’t get left behind. Register for this 3-part series to get a concrete framework and tactical playbook that brands like yours can use to prepare their organizations to evolve operations and take advantage of the agentic opportunity.
Series Agenda
Part 1:
Expanding the Foundation
July 30 1:00 PM EST
In this session we’ll cover why agentic commerce readiness needs to start with the right foundation and bring it down to earth with an in-platform demo and customer story.
Without high quality data, clear processes, and strong PDPs, the agents will not have the information necessary to serve your products up to your potential customers.
Join to learn how to set that strong foundation and what new content (and context) is required for agents and how to leverage your existing data to quickly scale product content that’s specially designed for AI agents.
Part 2:
Accelerating Work and Productivity
August | Date + Time TBD
To build on the foundation, your team will need to establish a new level of operational speed to keep up with the pace of commerce. Rethinking your workflows will be essential. Leveraging AI tools will help, but understanding where to start and what to ask is half the job.
In this session, we’ll show you through a live demo and customer story how to accelerate every day work using AI assistants, improve your prompting skills, and drive consistent, high-quality AI outputs
Part 3:
Powering Agentic Experiences
September | Date + Time TBD
Agentic commerce is changing the way consumers shop. Agents condense the funnel from broad search pages with hundreds of results to three or four recommendations specifically tuned to that customers’ unique needs.
A great foundation and work process will not get you far without an understanding of how these agents source your product data. Brands will need to be able to federate their product data to these AI platforms and shopping bots so they’re products are understood and recommended.
Join this last session in the series to get the full picture and optimize your content performance by ensuring your products reach the right people at the right time.
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