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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Artificial Intelligence
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    11 minute read

    Why Shopper Interest in AI Shopping Assistants and Chatbots Is Growing — and How Brands Can Deliver Value

    Artificial intelligence (AI) has made its mark in almost every industry — and ecommerce is no exception.
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    Ecommerce Trends
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    10 minute read

    How To Leverage Live Stream Shopping To Drive Real-Time Engagement and Sales

    It’s hard to imagine what a product will look like in real life when shopping online. You can’t see it, you can’t touch it, and you certainly can’t try it on. Live stream...
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    Ecommerce Trends
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    7 minute read

    67% of Shoppers Look Past Page 1 of Ecommerce Search Results — Here’s Why

    For years, digital marketers focused on landing on the first page of ecommerce search results, convinced that customers wouldn’t scroll to the next page. But that line of...
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    Product Page Optimization
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    14 minute read

    Why Shoppers Are Increasingly Turning To Product Videos — With Top Tips for Driving Sales

    If a picture is worth a thousand words, a video is worth a million. Video offers a vivid, 3D experience that 2D photos can’t always achieve. Product videos, in particular,...
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    Ecommerce Trends
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    5 minute read

    2025 Consumer Research Report Unpacks Crucial Shopper Insights

    Salsify publishes its 2025 consumer research report — a survey of nearly 2,000 U.S. and U.K. respondents — highlighting the latest consumer trends and the ever-changing...
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    Ecommerce Marketing
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    25 minute read

    What Are the Most Important Retail Holidays and Ecommerce Events in 2025?

    Holidays are a time for family, friends — and spending. While shopping isn’t the reason for any season, it’s central to many holidays and events. From buying gifts and party...
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    Ecommerce Marketing
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    18 minute read

    Why Advent Calendar Marketing Is One of the Hottest Holiday Shopping Trends

    Advent calendars originated in Germany in 1851 as a simple but lovely way of adding brightness to dark December days. The original purpose of an advent calendar was to count...
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    Salsify
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    14 minute read

    How To Build a Successful Zero-Party Data Strategy for Ecommerce Personalization

    Ecommerce personalization is no longer just a “nice-to-have” — it’s expected. Shoppers want seamless, tailored experiences, and the devil is in the data.
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    Social Commerce
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    19 minute read

    How Social Commerce Is Shaping the Shopping Habits of Every Generation — From Gen Z to Baby Boomers

    Social commerce, also known as social shopping, has permeated the fabric of social media, permanently changing the originally intended “social” element of each app.
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