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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Preparing for In-Store Mobile Commerce

Takeaway: Today’s mobile consumer is savvy and undeterred when seeking the best price and information for their purchase. Instead of getting in their way and potentially...

Building a Retailer Mobile Strategy

Consumers have spoken! Using a mobile devices while in-store is now part of their routine. Persuading your brand or retail company to improve their mobile tools and resources...

How I did it: Escalade Sports won back time and gained transparency

Digital Marketing Team Leader, Sarah Krampe, saw a gap in how Escalade Sports was distributing its product information to retail customers that ultimately slowed web,...

Understanding In-Store Mobile Shopping

Takeaway: Not surprising that while shopping in-store, consumers will have questions about your products. The difference today is they want those answers immediately. In our...

Digesting the Latest Omnichannel Shopping Trends

Consumers have never had it better. Shoppers today can demand and expect solicitous service, a huge selection of products, low prices, and more information than ever before...

7 Ways PIM Software Can Improve Your SEO Strategy

Consumers are turning to search engines to get the information they need about products and services. This means that, in order to compete, your business needs to have a high...

5 ecommerce lessons from Dorel Juvenile Group

Takeaway: Not every day does someone with over 20 years of ecommerce experience share their lessons learned. We listened into a recent podcast as Bob Land and Jamie Dooley of...

5 Tips to Boost Your Amazon Prime Day Strategy

Amazon Prime Day is July 11 this year. Check your brand performance on Amazon with our free product content grader and read below for guidance on how to make the most of this...

How I did it: CRKT grows brand footprint with engaging product content

Teresa Bonnell is always looking at ways to improve companywide efficiency and responsiveness to customers in her role as VP Finance & Operations at Columbia River Knife and...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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