PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
What's the best way to regularly check in on the health of your company's online presence? Salsify Co-founder Rob Gonzalez discusses the keys to an effective measurement strategy in our most recent video.
There are a lot of factors that go into your success on the digital shelf. From page conversion rates to search ranking, from inventory status to content optimization -- choosing which metric to focus on can seem daunting. Multiply this by every SKU across every sales channel and the complexity rapidly becomes a full-time job and unmangable to act upon in a meaningful way.
Begin with the metrics that translate to those good performance outcomes. Content health and brand ownership are the foundations for a company to support the long-term growth online.
Next, you can improve on that foundation by looking at sales share and search rank. These metrics are available on a daily basis and may impact which campaigns you continue to invest in and which ones you adapt or stop running.
Just about every ecommerce team is under staffed. Picking the specific numbers that you care about and thinking about how reviewing them will help grow your sales foundation or optimize your strategy is critical to staying competitive in today's market.
I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.
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