PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
It’s easy to feel like digital upstarts and Amazon private label products are actively devouring any chance traditional brands have at maintaining their market share. That’s because in many cases, category after category, brands that have depended on mass media advertising or endcaps in physical stores are losing ground. The only way to survive is adopt the tactics of your competition and take control of your product page through product experience management.
So, what are the winners doing? Shopper Marketing’s latest edition of Who’s Who in Ecommerce highlighted top leaders - Byron Gilstrap at Coca Cola, Stephanie Wood at Campbell U.S., Justin Odom at BIC, and Gabe Mattingly at Bayer HealthCare – for making strides in their brand’s growth online. We’re very proud that three out of the four brand leaders in the spotlight are at Salsify customer organizations. But even more telling, each leader is being celebrated not just for their focus on digital excellence, but for their team’s ability to attend to the tactics that help them succeed online.
We released A Brand’s Guide to Product Experience Management: How to Engage Your Digital Consumer for brands looking to be successful in today’s fast-paced environment. Traditional brand strategy falls short of shoppers’ expectations. The rise of digital technology has shifted more power into the hands of shoppers. Your brand needs a reliable way to continuously deliver the engaging product experiences that consumers demand across every relevant channel to drive market share and grow margins.
Product experience management (PXM) is how brands repeatedly win. Deliver the right content, when and where consumers need it, and you will drive purchases and build trust.
Cara Wood is fascinated with emerging technology trends and their impact on commerce and communication. Cara is an avid reader who is frequently over-caffeinated.
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