Request Demo
    March 7, 2018

    New Consumer Research: Why Product Experiences are What Win Trust in the Digital Age

    by: Andrew Waber

     A survey of more than 1,000 U.S. consumers who shopped online at least once in 2017, drives home the idea that eCommerce hasn’t killed consumer loyalty or trust in brands, it’s just shifted that trust from brand familiarity or visibility, onto more experiential terms.

    New Call-to-action

    As one glaring example, in last year’s survey, price was the most important factor for consumers across all product types surveyed. In 2018, particularly for considered purchases, consumers care less about price when a product has demonstrated trustworthiness - they’ve already had a great experience with it, the product content answers their concerns or questions, and there are plenty of positive reviews.

    In short, consumers have grown more discerning before clicking ‘buy’.

    Our new consumer research report, Why Product Experiences are What Win Consumer Trust in the Digital Age, dives deep into this latest survey, including outlining what consumers care about when shopping online, what motivates them to buy or pay more in this environment, and what’s changed in the past year.

    Get a more robust picture, and better adjust, to consumer preferences in 2018

    New Call-to-action 

    Related Posts

    Keep Reading

    January 28, 2015

    Why A Technically Superior Shopping Experience Couldn't Save Piperlime

    7 minute read
    Last week Gap, Inc. announced they would be shuttering Piperlime, their contemporary apparel and accessory ecommerce website that has a single brick and mortar location in...
    by: Glori Blatt
    June 16, 2018

    5 Rules to Winning Consumer Trust on the Product Page

    3 minute read
    It is no secret that the way people shop has changed. Although consumers may prefer purchasing items in-store, their process to getting there begins in the search bar....
    by: Clair Aguirre
    July 16, 2018

    The State of Influencer Marketing

    5 minute read
    As social media gained prominence in our daily lives over the last 10 years, so did brands desire to capture and utilize users with massive followers to promote their...
    by: Caroline Egan