Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Explore our resource library to get everything you need to win on the digital shelf.
Watch our on-demand webinars to gain expert advice and tips from our community of industry leaders.
Register for our upcoming in-person and virtual events to connect with other industry insiders.
A survey of more than 1,000 U.S. consumers who shopped online at least once in 2017, drives home the idea that eCommerce hasn’t killed consumer loyalty or trust in brands, it’s just shifted that trust from brand familiarity or visibility, onto more experiential terms.
As one glaring example, in last year’s survey, price was the most important factor for consumers across all product types surveyed. In 2018, particularly for considered purchases, consumers care less about price when a product has demonstrated trustworthiness - they’ve already had a great experience with it, the product content answers their concerns or questions, and there are plenty of positive reviews.
In short, consumers have grown more discerning before clicking ‘buy’.
Our new consumer research report, Why Product Experiences are What Win Consumer Trust in the Digital Age, dives deep into this latest survey, including outlining what consumers care about when shopping online, what motivates them to buy or pay more in this environment, and what’s changed in the past year.
Get a more robust picture, and better adjust, to consumer preferences in 2018
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.