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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

How Will Amazon’s Ban on Incentivized Reviews Impact the Marketplace?

Takeaway: Amazon tightened the controls on incentivized reviews on its site. While the move is certain to improve authenticity and consumer trust, it may also impact brands...

Swipe Left, Swipe Right: Product Merchandizing for Mobile Engagement

Consumer buying habits are constantly changing and adapting as technology offers more and more freedom to purchase products and services anywhere, anytime. Traditional...

Alibaba's Singles’ Day: What E-tailers Can Learn From Themed Shopping Days

Takeaway: With Alibaba's Singles’ Day ecommerce event underway, and culminating on November 11, there’s a slew of merchandising and ecommerce lessons retailers can learn and...

How Global Brands Increase Customer Sales With the Ecommerce Flywheel

Takeaway: Neil Ackerman of Mondelez, the international snack giant, shares five simple key levers for driving growth. Adopt these tips at your company to consistently provide...

What DAM Capabilities Do You Need for Ecommerce?

We all know that updated, approved digital assets are a critical component to creating a meaningful and consistent brand experience. In fact, the research tells us that 66...

Omnichannel Commerce Strategy

Finding Your Product Content Management ROI

One of the top questions that we get when working with new customers - whether they are brand manufacturers, retailers, or distributors - is how do you measure the ROI of...

How Apparel Retailers Can Adjust to Amazon’s New Approach to Fashion

Takeaway: Considering the fact that Amazon wants to take over apparel retail with it being the starting point for 55% of online shoppers, e-commerce retail needs to quickly...

4 Changes in Shopping Behavior that Could Impact Your Holiday Sales

Here’s the good news: Analysts are predicting that this will be the best holiday season for retailers since 2008. This year, consumers plan to spend an average of $636 on...

Improve Your Consumer-First Marketing Approach

Takeaway: Today’s marketing teams face a growing list of digital channels on which to reach consumers. Here are actionable steps to put your consumer – and the product...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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