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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

What digital means to your brand's future

Most purchases still happen in-store. Less than 15% of total retail sales is taking place online or via mobile phone. Yet, a digital device now influences 56% of all in-store...

Omnichannel Commerce Strategy

Improve your ROI with a better product content process

No matter what you sell, your profit margins are impacted by the number of products shoppers return. According to the National Retail Federation (NRF), in 2015 Americans...

Community, Culture, Collaboration...and Cycling?

As a recruiter, a lot of my time is spent thinking about how I can connect people. Engaging with talent is not just about filling an open req. Recruiting is not a job that...

How to build strong shopping experiences

The strength of your brand is built on consumer interactions with you. They browse, compare product features and ultimately decide whether to buy based on how much confidence...

Become a Top Performing Digital Brand

We're in the era of distributed commerce: a time when there are more consumer touch points available than ever. To reach those customers and win conversions on those domains,...

PCM vs. PIM: 5 Takeaways From the Forrester PIM Wave Report

Takeaway: The differences between product information management (PIM), master data management (MDM), and product content management (PCM) are nuanced, yet significant. If...

Omnichannel Commerce Strategy

4 Key Takeaways About Google Manufacturer Center

Better product content can improve your rank on Google Ecommerce companies need to make sure that consumers have easy access to all the information they might want...

What your CPG brand needs to know about SmartLabel

The SmartLabel™ initiative was launched nearly two years ago by the Grocery Manufacturers Association (GMA) to address the abundance of inaccurate, outdated, or conflicting...

Omnichannel Commerce Strategy

How to protect your brand identity

You’re a brand who’s built an identity for decades, maybe even 100+ years. The internet has caused a major disruption in how your brand is able to communicate with your end...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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