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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Optimizing Mobile Product Content

Make sure your product content is ready and optimized for every screen your shopper uses. Everyone is talking about mobile e-commerce and how it’s starting to edge out...

What’s Your Consumer Relationship Status? How To Improve Loyalty

Takeaway: Shoppers view delivery and post-delivery as part of the brand experience. Retailers must take a hard look at the “After-sale” or “Post-purchase” stage and the...

Phygital Retail | The In-Store Digital Influence

There’s no doubt that digital retail is booming: E-commerce sales hit a Black Friday record of $3.3 billion in 2016. But does that mean brick-and-mortar is losing steam?...

Helping shoppers buy: Reducing consumer cold feet

Takeaway: At the “Buy” or “Decision” stage – when the consumer is closest to completing the transaction – retailers and brands should do everything in their power to seal the...

Top E-Commerce Trends for 2017

E-commerce may be booming -- Forrester Research predicted that online sales for November and December 2016 would be more than $110 billion, a 13% rise over 2015 -- but online...

2017 Super Serious Predictions

2016 has been another tumultuous year in retail, with strong ecommerce growth and retail giants attempting to adapt to the new world order. 2017 will continue the trend. Here...

Omnichannel Commerce Strategy

Maximizing Holiday Ecommerce Sales

For successful sales campaigns this holiday season, brands relied on creative product content to help drive sales online and off. Ninety-four percent of shoppers abandon a...

'Tis the Season for Toys

Last week at Salsify we hosted our annual Toys for Tots drive. Much of what we do every day at Salsify is focused on our customers. So even when it comes to holiday shopping,...

Walmart's asking for better content across its top SKUs

Walmart has something new cooking post Jet acquisition. Their tremendous success over the biggest shopping weekend of the year was due, in part, to the technology and...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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