Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Just as consumers are always finding new ways to research and discover products, brands should be finding new ways to be discovered. This will likely mean abandoning some elements of past marketing strategies, and picking up more contemporary ones in line with consumers’ demands for ease and convenience.
At the heart of each research method below, essential to being found, is content. Sound product details with meta-data rich photos and other media is foundational to your brand’s products being researchable and discoverable within today’s newest technologies.
Think beyond search engine optimization (SEO) or search engine marketing (SEM). In the report “Paid Search and SEO Shouldn’t Be Your Only Discovery Tools,” Forrester Research recently declared: “Search marketing is not aligned with searchers,” and “Consumers don’t restrict themselves to two sources [Google and Bing] when they need to find an answer.” Though still the go-to for 34% of U.S. online adults, many brands have fallen into the sticky trap of only purchasing branded terms, citing higher conversation rates, but as Forrester warns, “no new customers have found out about you, so you’ve missed the discovery phase entirely.”
We know over 55% of all product research originates on Amazon. The filters, reviews, and price comparison make the behemoth a sound jumping off point for product research. From there, consumers either purchase or go on to research other sites now armed with competitive data.
Brands should also be meeting shoppers during micro-moments – when consumers are searching for a needed or desired product – and ensure they’ve considered content, varied touchpoints, and new technologies when rebuilding the brand strategy.