Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
One needs only to look at the success of digital-first brands to see that the traditional go-to-market strategies of brands are dead. Even if the majority of your sales are coming from offline channels, your shoppers are influenced by what they find online. Being successful today requires a new level of coordination and speed across previously siloed departments.
Brands must deliver the product information that consumers demand across every relevant sales touchpoint. Product experience management demands an empowered, cross-functional team that understands the new realities facing brand manufacturers and retailers today.A Chief Digital Officer, or the leader responsible for ecommerce revenue, must have the appropriate span of control to truly coordinate across multiple departments - including influence over areas not typically thought of as “ecommerce” such as finance and logistics - and orchestrate long-term progress towards digital transformation.
The retail buyers your salesforce knew are being replaced by algorithms that act as assortment gatekeepers. Your top retailers want to list 100% of your products online. Your salesforce can no longer rely on individual relationships with retail buyers. Even traditional retailers like Walmart and Kroger are leaning increasingly on algorithms to determine which products to carry in-store. Sales teams must embrace the quant nature of ecommerce sales.
TV, radio, or newspaper ads are skipped by the youngest generations of shoppers. Mass media does not have the impact it once had on any audience. The role of a marketer in the digital age is to leverage the strengths of your brand and data from your sales channels to customize messages that speak to each relevant target audience.
Product availability is critical to a successful ecommerce footprint. Look beyond treating logistics as a cost center and reconfigure your team for same-day drop-shipping, pick & packing tactics, and other innovations to sustain competitive advantage.
Meeting the regulatory and compliance requirements is a must-and it can’t be a roadblock to speed. Coordinate with legal compliance teams to protect against risks without sacrificing time-to-market with early or incremental approval processes.
Traditionally, IT is burdened with safeguarding product data as a static resource and may wind up trapped in a frustrating gatekeeper relationship with go-to-market teams. Build partnerships with sales, marketing and product teams by using flexible integration tools to meet your team’s needs and the organization’s data security needs.
Amazon can launch a new brand and a new product in 2 months from a cold start, and thousands of Chinese 3Ps can do the same. Your product development departments must get comfortable with shortening your product roll-out times in order to keep pace with the competition.
As part of digital transformation, existing brand manufacturers must adapt nearly every function across their organizations to the new reality to survive. Coordinated national product launches, which need months of planning and involve mass distribution and mass media advertising, are too inefficient. Our customer Dorel Juvenile, which sells global brands including Safety 1st, Maxi-Cosi, and Cosco, recently shared how they built a scalable approach to ecommerce across departments. Build your own team that has the resources, flexibility, and authority to act quickly in support of bringing products to market online.
Cara Wood is fascinated with emerging technology trends and their impact on commerce and communication. Cara is an avid reader who is frequently over-caffeinated.
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