Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
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The results are in! Salsify was named a leading product information management (PIM) vendor and a leading digital asset management (DAM) vendor in 2018 based on user reviews on G2 Crowd. We couldn’t be happier to be recognized in both categories. This supports the trend that we've been seeing for many of the brands we work with - your systems are no longer as effective in silo. Successful brands are looking to combine PIM and DAM capabilities that function side-by-side with their syndication and analytics in order to operate quickly in today's rapidly evolving market.In the past, companies have deployed an array of point solutions to deliver product content necessary to succeed on the digital shelf. But this patchwork method has inevitably led to limited interoperability and feature gaps. Earlier this month we announced the launch of our product experience management platform which combines flexible product information management, advanced syndication, and actionable ecommerce analytics.
According to G2 Crowd, in order to qualify for inclusion in the PIM category, a product must:
We’ve covered additional questions you should ask a PIM vendor before making an investment. Traditional product information management (PIMs) are no longer sufficient to compete. These technologies, though better than the Excel sheets of yore, merely manage data. Product experience management is needed to support to keep pace with the constantly changing requirements of your ecommerce ecosystem. We believe it is the only way your brand will compete at scale going forward.
Similarly, G2 Crowd lists the must-have features for any vendor in the Digital Asset Management category, they are:
We’ve covered how digital assets are a critical component to your ecommerce success and have made the case for combining your product information and digital asset management in the past. Now more than ever, it’s clear that your technology platforms must must enable speed and agility. The retail space today is fiercely competitive and rapidly innovating, rendering older tools and technology approaches ineffective on a continual basis.
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