Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
With so many SKUs and so little time it’s tough to manage your product content - especially if you have no reliable system in place. As much as your brand tries to stay consistent across all your retailers- mistakes are bound to happen if you’re still using spreadsheets. Here are some unfortunate mishaps that are unfortunately not April Fool’s jokes.
You can also audit your own content by using our free product grader tool.
We made this list so you could avoid making these mistakes and pranking your own customers with bad product content. In order to avoid embarrassment, we have blurred out brand names and omitted sharing which retailer we found the error on.
Example 1: A Door Without a Home
This interior door was published with the dimensions 206316496 x 206316496, and we are pretty sure that’s not fitting any door frames out there. Because of this mistake, this brand is missing out on an opportunity to show up when a shopper filters by size. In addition to avoiding errors, be sure to pay attention to each retailers extended attributes. This additional, sometimes optional, product content can help you show up in filtered navigation customized for a retailer's site.
Example 2: The Missing Sausage Link
This package of sausage links magically disappears in their second photo on the product detail page, and instead is replaced by a blurry yellow photo of an unknown object. This mistake may make consumers feel uneasy about purchasing the item, and unsure of what exactly they are getting. More images of your product will outrank the competitor 53% of the time.
Example 3: Necklace that is not a Necklace
Unfortunately the shopper that was looking for a diamond necklace got something much different when they searched for it. Make sure your products are categorized correctly across all your retailers so you don’t lose sales. On most retailers, product title plays a big role in how easy your product will be to find.
So what’s the message here? Make sure your product content is engaging and accurate! We are here to help you in the process. We released a the product content grader so you can find out how your brand is doing on Amazon and Walmart.