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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Salsify
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    4 minute read

    Our $30M Series C news and retrospective

    We announced yesterday that Salsify raised a $30 million C round. We're excited about how this funding will allow us to grow our company and our platform. So far, we have...
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    Salsify
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    4 minute read

    From the front lines of #NRF17: Moving from uncertainty to certainty

    This was my second year attending the National Retail Foundation Big Show in New York. I streamed from session to session and booth to booth, alongside 35,000 other people...
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    Salsify
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    6 minute read

    Optimizing Mobile Product Content

    Make sure your product content is ready and optimized for every screen your shopper uses. Everyone is talking about mobile e-commerce and how it’s starting to edge out...
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    Salsify
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    5 minute read

    What’s Your Consumer Relationship Status? How To Improve Loyalty

    Takeaway: Shoppers view delivery and post-delivery as part of the brand experience. Retailers must take a hard look at the “After-sale” or “Post-purchase” stage and the...
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    Salsify
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    5 minute read

    Phygital Retail | The In-Store Digital Influence

    There’s no doubt that digital retail is booming: E-commerce sales hit a Black Friday record of $3.3 billion in 2016. But does that mean brick-and-mortar is losing steam?...
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    Salsify
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    4 minute read

    Helping shoppers buy: Reducing consumer cold feet

    Takeaway: At the “Buy” or “Decision” stage – when the consumer is closest to completing the transaction – retailers and brands should do everything in their power to seal the...
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    Salsify
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    6 minute read

    Top E-Commerce Trends for 2017

    E-commerce may be booming -- Forrester Research predicted that online sales for November and December 2016 would be more than $110 billion, a 13% rise over 2015 -- but online...
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    Salsify
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    2 minute read

    2017 Super Serious Predictions

    2016 has been another tumultuous year in retail, with strong ecommerce growth and retail giants attempting to adapt to the new world order. 2017 will continue the trend. Here...
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    Omnichannel Commerce Strategy
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    5 minute read

    Maximizing Holiday Ecommerce Sales

    For successful sales campaigns this holiday season, brands relied on creative product content to help drive sales online and off. Ninety-four percent of shoppers abandon a...
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