Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Explore our resource library to get everything you need to win on the digital shelf.
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On yesterday's webinar, I shared the latest data insights from our recent Consumer Research Report. You can listen to the full event on demand by signing up below. For those of you in a hurry, I have shared the three most important product experience tips to know about what your shoppers are looking for on a product page.
Customers want to see personalized product pages. 78% of consumers are more likely to buy when they are shown product pages that have personally relevant product content. It’s no wonder brands like Pepsi are taking a closer look at customizing their product content for each market.
Price was the most important factor for consumers across all product types surveyed last year. But now, consumers care less about price — especially for considered purchases. When a product has demonstrated trustworthiness, they are willing to spend more on that brand. This means they’ve already had a great experience with the brand, the product content answers their concerns or questions, and there are plenty of positive reviews on the product page.
In 2018, 83% of consumers expect to shop more on retail sites. That’s more than expect to shop in store, on brand sites, on mobile apps, or through search engines. It’s critical for you to publish your product content everywhere your shoppers are. We maintain a comprehensive list of the retailers Salsify connects to today.
Sign-up to watch the webinar to learn about all of the findings in the recent consumer shopping report.
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