PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
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Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
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Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
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API
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Learn how to prioritize and deliver what your shoppers want with the latest insights.
On yesterday's webinar, I shared the latest data insights from our recent Consumer Research Report. You can listen to the full event on demand by signing up below. For those of you in a hurry, I have shared the three most important product experience tips to know about what your shoppers are looking for on a product page.
Explore three tips and tactics to help you meet consumer demands.
Customers want to see personalized product pages. 78% of consumers are more likely to buy when they are shown product pages that have personally relevant product content. It’s no wonder brands like Pepsi are taking a closer look at customizing their product content for each market.
Price was the most important factor for consumers across all product types surveyed last year. But now, consumers care less about price — especially for considered purchases. When a product has demonstrated trustworthiness, they are willing to spend more on that brand. This means they’ve already had a great experience with the brand, the product content answers their concerns or questions, and there are plenty of positive reviews on the product page.
In 2018, 83% of consumers expect to shop more on retail sites. That’s more than expect to shop in store, on brand sites, on mobile apps, or through search engines. It’s critical for you to publish your product content everywhere your shoppers are. We maintain a comprehensive list of the retailers Salsify connects to today.
Sign-up to watch the webinar to learn about all of the findings in the recent consumer shopping report.
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