Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
You've always known that winning your consumers confidence and trust is important to winning sales, but with the headlines full of questionable data practices and the ease with which consumers can choose from an endless digital shelf for a different product, trust is now critical to your brand's success. Our consumer research uncovered new insights about what wins trust on the digital shelf.
Shoppers value and trust brands who provide a good product experience. They are both willing to pay more and are likely to buy more often from brands that deliver relevant and useful product information throughout the buying journey.
We've written before about how consistency in your content can build consumer trust, and those tactics still apply. But in addition, you have to use that consistent content to build the right product experience for each individual buyer and leverage trusted retailer sites.
Seventy-eight percent of consumers are more likely to buy when product pages are personally relevant to them.
A majority of shoppers place their trust in brands that have provided them or reviewers a good experience.
And finally, it's critical to ensure you are getting product content to the places consumers trust for information. Our research found that shoppers trust Amazon and Google more than a brand themselves for the most useful product information.
Read the full report to get a look at how consumers buying patterns differ by vertical and better understand their shopping channel preferences.
Cara Wood is fascinated with emerging technology trends and their impact on commerce and communication. Cara is an avid reader who is frequently over-caffeinated.
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