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THE SALSIFY SMARTER MERCHANDISING BLOG

9 Must-See Brand Leaders at #ShopTalk2018

Posted by Peter Crosby on 7:10 AM on March 12, 2018

Next week is ShopTalk, one of ecommerce’s biggest events of the year. We’ll be at Booth #3226 discussing how some of the leading brands are navigating (and succeeding) during the industry’s digital transformation. Brands who can deliver the best product experiences that consumers wherever they shop are winning on the digital shelf today. We’ve made a list of some of the brand leaders tackling this challenge head on that will speaking at this year’s event. Don’t miss hearing about each brand’s strategic approach to product experience management.

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Anheuser-Busch

Anheuser Busch.pngBy overseeing her brands relationships with all online retailers in the US and Canada, Carolyn Littlefield, Head of ecommerce North America at Anheuser-Busch, understands the importance of building digital footprint for a brand. During the “Brands Selling on Marketplaces” session on Monday, Carolyn will explain how her dedicated ecommerce team works directly with each of partner, including Amazon, Walmart, FreshDirect and Drizly, on joint business planning, category management, and marketing strategy.

Grupo Bimbo

Grupo Bimbo.pngDuring the Organizing for the Digital Transformation in Grocery” session on Sunday, “Omar N Haque, VP/GM & Head of ecommerce, Acelerada at Bimbo Bakeries will be discussing eCommerce at Acelerada, a newly created stand-alone business unit of Grupo Bimbo. With ~ $15 Billion in Net Sales, Grupo Bimbo is the world’s largest baking goods company with iconic brands like Sara Lee, Thomas' English Muffins, Entenmann's and Ball Park. Omar’s team is dedicated to breakthrough product and process innovation and eCommerce for the baked goods company.

The Hershey Company

Hershey's.jpgBrian Kavanagh, Senior Director Insights Driven Performance and Retail Evolution at The Hershey Company, will be speaking during Monday’s session “AR, VR and Advances.” Brian is responsible for leading a center of excellence team of futurists that build and execute Hershey’s category management capabilities, customer collaborative planning process, and future-focused, non-product innovation to help drive unmet consumer demand.

Kellogg Company

Kelloggs.pngDuring the “Optimizing the Brand Experience for Ecommerce” session on Monday, Oskar Kaszubski, VP of eCommerce Acceleration at Kellogg will discuss innovation. Oskar is responsible for future proofing global company growth via eCommerce and digital business innovation for some of the iconic breakfast and snacks brands: Frosted Flakes, Rice Krispies, Special K, Pringles, Pop-Tarts, Cheez-It and Kashi.

Johnson & Johnson

Joshnson and Johnson.pngLooking at ways to accelerate supply chain innovation, Neil Ackerman will speak to “Advances in Merchandising: AI, IoT and Beyond” during a session on Monday. Neil Ackerman is Senior Director of Global Supply Chain Advanced Planning at Johnson & Johnson across all segments including Pharmaceuticals, Biomedical Devices and Consumer Products.

Levi Strauss & Co

Levi's.jpgDuring  the “Leaders at Global Brands on the Future of Ecommerce” session on Tuesday, Marc Rosen, EVP and President of Global Ecommerce at Levi Strauss & Co will discuss the how ecommerce is driving new growth, consumer loyalty and sustainable profitability. Marc is focused on establishing Levi.com and Dockers.com as digital flagship stores through an engaging user experience, a breadth and depth of product assortments, and improved order management capabilities. 

Mars Wrigley Confectionery

Mars Wrigley.jpgHeather Kang, Global VP, Digital Commerce at Mars Wrigley, will be speaking at the “Organizing for the Digital Transformation in Grocery” session on Sunday. Heather is responsible for accelerating digital commerce capabilities & culture to drive sustainable category growth in a digitized marketplace and will share how she inspires the organizational mindset shift to meet consumer needs at Mars Wrigley.

Mondelez International

Mondelez.pngJeff Jarrett, VP and Global Head of ecommerce at Mondelez, is speaking during the “Optimizing the Brand Experience for Ecommerce” session on Monday. He is responsible for setting the vision, global strategy and growth of the eCommerce business that includes brands like Nabisco, Cadbury and Freia.

Unilever

unilever.pngWith her focus on customer development, Gina Boswell at Unilever USA, is well equipped to discuss how brands can address changes in shopping behavior. In the “Executive Perspectives on Catering to the New Consumer” session on Tuesday, Gina will present on how she sets the strategic direction of the Customer Development Organization and business delivery of over $10B in revenue across all Unilever categories.

We’re hosting a limited seating event on March 18 at Shoptalk. Join us for music, games, and drinks during the eventOr stop by Booth #3226 at ShopTalk and let us know where you are on your digital journey. We’re helping hundreds of brands improve sales and market share on the digital shelf.

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Topics: brand marketing, Shoptalk


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