Amazon DSP (Demand Side Platform) is the biggest growth potential opportunity in 2019 for e-Commerce marketing. For anyone listing products on Amazon, Amazon Advertising (Paid Search) is critical to e-Commerce growth regardless of e-Commerce strategy. For the last 3 years Amazon Marketing Services (AMS, now known as Amazon Advertising Console) was the focus for online retail paid search, and it’s still critical to an overall merchandising strategy.
However, DSP is anticipated to be table stakes for 2019 to grow the reach of brands in an increasingly competitive merchandising environment, as well as to reach customers wherever they are in the Amazon purchase funnel in additional ways that AMS can’t, including off-site customer retargeting. Brands that master DSP early will get first-mover advantage on the paid search landscape and overall marketing growth in 2019.
You Will Learn:
- How Demand Side Platform Provides Additional Tools over AMS
- How to Take Early Advantage of DSP and Reach More Customers, Faster
- How to Make DSP Part of a Comprehensive Amazon Merchandising Strategy