Salsify in the News

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Latest News:

Salsify Launches Free "Grader" to Help Brands Measure Product Content Effectiveness on Amazon.com

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Latest Mentions

Retail TouchPoints Retailers Vs. Brands: The Battle For Consumer Attention

June 2017

Consumer expectations have reshaped the dynamic of how retailers and brands approach their partnerships.

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eMarketer Retail How Visual Commerce Is Changing Retail

April 2017

Retailers are increasingly exploring the application of visual commerce, in which visual media—images, video and augmented and virtual reality (AR and VR)—serve as the language of ecommerce.

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Built in Boston Sailing trips, yoga and adult coloring: How 7 Boston startups enforce work-life balance

April 2017

For many, the word “startup” conjures up an image of hoodie-wearing brainiacs working crazy hours for little pay in the hopes their company makes it big. While some people seek out startup life for precisely this atmosphere, others shudder at the idea of giving up any semblance of work-life balance.

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Retail Dive How shoppers use their smartphones in stores

June 2017

Nearly 60% of shoppers look up product information and prices while using their mobile phones in stores, making a mobile strategy critical for retailers.

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Tech News World Walmart Delivers E-Commerce Stunner

May 2017

Walmart on Thursday reported soaring e-commerce growth during its fiscal first quarter, along with strong organic sales figures -- results that suggest rival Amazon may have a fight on its hands.

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eMarketer Retail Mixed Feelings: How Shoppers Think About Brick-and-Mortar

May 2017

As retailers ponder how to optimize their brick-and-mortar assets, a new study adds further evidence of shoppers' conflicting emotions about the entire experience of in-store shopping.

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Built in Boston 5 Boston tech companies where you might just nab the gig of a lifetime

May 2017

Whether you’re a trained data scientist or a writer with a knack for programming, tech skills are in hot demand right now — and many of Boston’s most innovative tech companies are ramping up their hiring efforts this spring. If you’re itching to turn your passion into a profession, check out five fast-growing startups on the prowl for new talent this month.

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Retail Customer Experience Shoppers favor digital over associates in product data search

April 2017

A good number of consumers rely on a mobile device, rather than insight from a store associate, when it comes to researching a product and 77 percent are using a mobile device while in the store.

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Retail TouchPoints Accurate Product Content Influences 87% Of Shopper Decisions

April 2017

Retailers aiming to generate more store traffic should focus on sharing all the information they possibly can with shoppers: 87% of consumers say accurate, rich and complete product content is very important when deciding what to buy, according to Salsify.

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Loyalty 360 Brands Must Keep Pace With Mobile Customer Engagement

April 2017

Mobile customer engagement is everywhere today among loyalty marketers, but perhaps, might need to be brought to the frontburner a little more.

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Fierce Retail Consumers prefer mobile assistance to sales associates

April 2017

As many as 77% of consumers rely on a mobile device when shopping in-store, significantly more than the 35% who prefer to speak to a sales associate when they have questions about a product.

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WebProNews Digital Product Information is Driving Today's Shopper

April 2017

Today's consumers have become so reliant on eCommerce for every stage of the buying process that shoppers are simply going to retail stores a lot less often. But when shoppers do find themselves in stores, their trusty mobile device is still helping to determine what they buy and how they buy in a big way.

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BizReport Study: Mobile key to shoppers research

April 2017

More and more consumers are looking to their mobile devices to give them the skinny on new product releases. That, according to recent Salsify data; researchers found that most (77%) of shoppers are turning to mobile devices to find product information - even if they are already in a store.

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PYMNTS Is Mobile Winning The In-Store Assistance Battle?

April 2017

When it comes to learning about a product while walking around a traditional brick-and-mortar store, some consumers ask for help from a store associate, while others turn to their mobile device.

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Chain Store Age Survey: Shoppers opt for help from phone over sales associate

April 2017

When it comes for help in stores, shoppers are increasingly going mobile.

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eMarketer Retail More Evidence of the Mobile-Distracted Shopper

April 2017

New survey finds more than three-quarters of online shoppers use phones in-store.

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Press Release New Research Finds Consumers Use Mobile Devices for Product Information Whether Shopping In-Store or at Home

April 2017

Shoppers overwhelmingly rely on digital for product details rather than talking to a salesperson in-store

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Website Magazine Measure Product Content Effectiveness

March 2017

E-commerce merchants are quickly learning that they just can't beat Amazon - so they must join them!

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RIS News Four Ways to Harness the Content within Your Reviews

March 2017

You already know that reviews are a critical part of a customer's decision to hit the buy button, but they also provide another extremely valuable role: free market research.

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Website Magazine The Hidden Value of Product Reviews

March 2017

Reviews hold more value than meets the eye: they are a vehicle for significant (and free!) market research. Product reviews provide insight into the real, unfiltered language your customers use when they discuss your brand.

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Marketing Tech Insights Improve Your Customer's Path to Purchase With Product Content Management

March 2017

Today's consumers shop across many devices and interact with brands and retailers across multiple channels. In this world of distributed commerce, customer expectations (and competition) are greater than ever, so marketing and marketing leaders must be armed with the tools to deliver the best experience to convert browsers into buyers.

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MediaPost Retailers Need Brand Help to Cross-Sell

February 2017

According to a recent Salsify Research Report, EchoCove Research surveyed Ecommerce executives at 250 brands and retailers on the state of product content in their organizations today, and how brands and retailers must partner to meet shopper demands.

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BostInno As Revenue Triples, Salsify Raises $30M to Aid Retail Brands With Data Science

January 2017

The new round, which brings total funding to $54.6 million, comes after company revenue grew more than 330 percent year-over-year in 2016 and its team reached 120 employees. Existing investors Venrock, Matrix Partners and North Bridge also participated.

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FinSMEs Salsify Closes $30M Series C Funding

January 2017

Salsify, a Boston, MA-based product content management (PCM) platform for distributed commerce, raised $30 million in Series C funding.

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MarTech Advisor Salsify Secures $30M Series C Funding; Underscore.VC Leads the Funding Round

January 2017

Salsify, the product content management (PCM) platform for distributed commerce, today announced $30 million in Series C funding.

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BizJournals Boston e-commerce software firm raises $30M, plans to hire 80

January 2017

Boston-based Salsify, which provides content management software to brands and retailers, announced Wednesday it has raised $30 million in a Series C round of funding as it focuses on growth and its go-to-market strategy.

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Xconomy Salsify Grabs $30M to Go Big in Product Content for Digital Retail

January 2017

Salsify’s founders know what it takes to build a big, successful software company.

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PR Newswire Salsify Closes $30M Series C Funding to Drive Strategic Product Content Management for Retailers and Brands

January 2017

Following a year of growth and innovation, Salsify, the product content management (PCM) platform for distributed commerce, today announced $30 million in Series C funding.

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Supply Chain Quarterly How to anticipate consumer needs through complete, accurate, and consistent product information

December 2016

If companies do not tailor their supply chain data management operations to the meet the needs of omnichannel consumers, they risk losing sales.

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T.H.E. Journal Boston Tech Company to Host ‘Shark Tank’ STEM Competition

December 2016

A Boston-based tech company specializing in content management plans to host a STEM education program at a nearby K–8 school, in an effort to create a strong pipeline of STEM workers from local, underserved schools.

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CommPro Tips to Thrive on Black Friday and Cyber Monday

November 2016

According to the NPD Group’s 2016 Holiday Purchase Intentions Survey, consumers plan to spend an average of $636 on their holiday purchases this year. Here are a few important tips to keep in mind to win over consumers during the upcoming shopping holidays.

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Internet Retailer Black Friday and the decline of the one-day sale

November 2016

More consumers are shopping online at their own pace and checking their smartphones when in stores.

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Website Magazine The Rule of 3's - Does Product Content Really Drive Conversion?

November 2016

Retailers and brands must give consumers what they want, when they want it or they will choose someone else.

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Retail TouchPoints Walmart Centralizes Data For Millions Of SKUs Into Online Catalog

November 2016

Recognizing the importance of having complete, accurate, up-to-date digital content for all the products it sells, Walmart is seeking to "build a global product catalog of all the products that can be potentially transacted within the Walmart ecosystem," according to Ram Rampalli, the retailer's Global Head of Content Acquisition.

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Consumer Goods Technology In Search of the Endless Aisle

November 2016

If you’re reading this case study, statistics say you have a smartphone. In fact, 72 percent of adults in the United States own one, reported the Pew Research Center in February 2016. That’s a mind-blowing rate of adoption. In less than 10 years in the market, almost three-quarters of the United States adult population have a computer in their pocket.

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builtinboston How Jason Purcell turned Salsify into one of Boston’s fastest-growing tech companies

November 2016

If you’ve ever gone shopping on your mobile phone and noticed that the brands appearing seem tailored to you, you might have Salsify to thank.

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BostInno Office Envy: Inside Salsify's New Plant-Accented, Government Center Space

October 2016

Salsify: It sounds like just another venture that's jumped on the startup "-ify" bandwagon, right? Wrong.

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Techtarget.com API technology is Salsify's secret sauce for aggregating product info

September 2016

If you've ever asked yourself how competing retailers manage to display identical images and details about the products they sell, it's no coincidence. There's a good chance the answer is Salsify.

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PYMNTS.com What Drives Online Sales? Content.

September 2016

When consumers are shopping for or browsing products online, they want as much information as possible to help them make purchasing decisions, according to a new study.

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PYMNTS.com How Dr Pepper Took Its Brand Into Its Own Hands For Walmart

September 2016

Walmart and the Dr Pepper Snapple Group helped each other solve an interesting conundrum recently: In an increasingly digital- and mobile-focused retail age, the two partnered together to help bridge the gap between brands and retailers to benefit consumers.

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CIO 12 Companies That Do Ecommerce Content Marketing Right

August 2016

Content marketing can impact online sales, but it's not easy to create. These dozen companies understand ecommerce content marketing, and their successes offer valuable lessons.

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Multichannel Merchant How to Make Content a Priority Across Every Stage of the Customer Journey

August 2016

Content is both a much bigger opportunity and a much bigger problem than most brands or retailers realize.

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Internet Retailer 5 tips for maximizing web sales this holiday season

August 2016

Shopper habits change around the holidays—and product content needs to change, too.

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Website Magazine Make Omnichannel Improvements with PCM Solutions

July 2016

In today's omnichannel world, it's neccessary for consumers to have a consistent product content experience. Creating, managing, and syndicating product content (content that serves the needs of each retailer and retail experience), however, demands collaboration and integration with numerous systems and it can quickly prove overwhelming to unprepared (and under prepared) retailers.

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Shopper Marketing The DAM Truth about E-commerce

July 2016

Did you meet that June 1 deadline for the Walmart Assortment Online Initiative? What about your category deadline for the Kroger Project Mercury effort? And has anyone provided the redesigned packaging images to Amazon yet? If questions like these aren't yet keeping you up at night, then you probably need to spend at least a few days re-evaluating your current e-commerce strategy.

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CommPro Product Content is King: How to Rule the Retail Kingdom

June 2016

Brands and retailers are always looking for new ways to get in front of their customers. With today’s consumers shopping and buying when, where, and how they want to – it’s become critical to to shape your customers’ online experience. Knowing what is most likely to drive consumers to click “buy” can make or break your success.

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VentureFizz 7 Ways Boston's Startuppers get More S#*! Done

June 2016

Each and every day, we all face an endless barrage of alerts from our phones, email, and social accounts, questions from team members, and myriad other attention-grabbing distractions.

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TotalRetail VIDEO | How Product Content is Facilitating Sales for WestPoint Home

June 2016

At the Internet Retailer Conference & Exhibition in Chicago last week, I interviewed Jen Gulley, director of e-commerce marketing for WestPoint Home, a branded manufacturer and retailer of home textile products, about how the company is using a product content management system to help it more easily sell its products to retail partners as well as consumers.

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Sourcing Journal How to Bridge the Product Information Gap

June 2016

A new study has confirmed what many in the retail industry have suspected to be true—the vast majority of shoppers are most loyal to companies that provide detailed product information online.

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PR Newswire Salsify Launches Expanded Platform for Product Content Management

June 2016

Salsify, the only product content management (PCM) platform for distributed commerce, today announced its platform designed to transform product content management from an administrative burden to a driver of new revenue, increased productivity, and market share growth.

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Venturefizz 10 Boston leaders on worst jobs, first jobs, and lessons learned along the way

May 2016

What crazy workplace trials and errors did some of Boston's tech leaders endure when kicking off their careers?

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Newsday Product info more important than price to online shoppers

May 2016

Ninety-four percent of would-be buyers will abandon an e-commerce site if product content is deficient.

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Internet Retailer Spring cleaning tips for your e-commerce content

May 2016

Identify poor-performing products and refresh them with new images and descriptions.

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MediaPost Creating Content For Moms? Think Mobile First

May 2016

As the family decision maker or influencer on purchase decisions, [the] indispensable tool is [Mom's] key, whether she is in shopping mode or buy mode.

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B2B Ecommerce World Wal-Mart to suppliers: Help us identify new products to sell

April 2016

The retailer monitors what customers are searching for on Walmart.com, then matches demand with items it knows vendors can supply immediately.

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Retail Leader Uninformative Product Content Threatens E-Commerce

April 2016

Almost all consumers are willing to abandon an e-commerce site or give up a purchase altogether if a site’s product content is deficient and doesn’t provide the information they need.

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Xconomy Veering Off Topic With Salsify CEO Jason Purcell

April 2016

Jason Purcell is the next victim in my ongoing series of quirky conversations with local tech leaders.

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eWeek Consumers Want Detailed Info When Purchasing Products Online

April 2016

Findings highlighted the opportunity for retailers to up their game -- price ranked third with regards to impact on the decision to make a purchase.

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Retail Consumer Experience Stat of the Week: Consumers flee online retailers if information is hard to find

April 2016

Retailers beware: if your shoppers can’t find what they need when they need it they will bolt and likely spend at another ecommerce site that makes data gathering easier and faster. In fact, 94 percent of consumers either bolt or just give up if they can't find what they need.

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Website Magazine Is your product content lacking?

April 2016

What happens when consumers find that product content presented by 'Net retailers is insufficient? That's right - they leave!

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eWeek Consumers Want Detailed Info When Purchasing Products Online

April 2016

Findings highlighted the opportunity for retailers to up their game -- price ranked third with regards to impact on the decision to make a purchase.

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Fierce Retail 94 percent of shoppers will switch for better product info

April 2016

Shoppers expect detailed product information, and 94 percent will abandon an e-commerce site if information is lacking or they can't find the details they need.

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BizReport Detailed product information ranks above reviews, price in decision to buy

April 2016

What quality of product information is needed to motivate an online shopper to hit the buy button? The results of a new study from product content management platform Salsify will guide you.

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RIS News Keys to Success for Ecommerce Leaders

April 2016

We’re off to the races in 2016, and leaders from brands and retailers across all industries are already analyzing what’s working and what isn’t. More importantly, now is the time to identify what needs to be improved for success the rest of the year.

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Multichannel Merchant 3 Predictions on How Omnichannel Will Be Omnipotent in 2016

March 2016

Omnichannel enjoyed buzz-worthy status in 2015, but this is just the beginning. We predict 2016 will be an exciting year for omnichannel to become “omni-essential,” driven by a desire to satisfy consumers wherever and whenever they shop. If Alibaba’s Singles Day sales or the Girl Scouts’ Digital Cookie program is any guide, the retail world better buckle up for what’s sure to be a wild digital ride.

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Financial News Salsify certified for Global Data Synchronization Network

March 2016

Product content management platform Salsify has been certified by 1WorldSync to send content for GS1´s Global Data Synchronization Network (GDSN) new Major Release 3 (MjR3), the company said.

This improved functionality, featuring the capability to syndicate 300 new product attributes through the network, expands the ability of brand manufacturers to provide the complete product content that consumers demand.

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PR Newswire Salsify Completes Global Data Synchronization Network Major Release 3 Certification

February 2016

Salsify, the leading product content management (PCM) platform for distributed commerce networks, today announced it has been certified by 1WorldSync to send content for GS1's Global Data Synchronization Network (GDSN) new Major Release 3 (MjR3).

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Mobile Commerce Daily Mobile retail trends to watch out for in 2016

January 2016

As brands continue leveraging mobile to bridge the gap between the physical and digital worlds, consumers can expect to see several trends play a critical role in retail-related commerce this year, including virtual reality, gamification and reliance on wearables.

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Chain Store Age Tech Guest Viewpoint: Top Four Retail Tech Predictions for 2016

December 2015

2015 has been a good year for e-commerce. Alibaba shattered records on Singles Day with $14.3 billion in sales. India witnessed a boom in e-commerce investment from companies looking to win the millions of new smartphone users. Even the Girl Scouts joined the digital mix, rolling out version 2.0 of their Digital Cookie program to boost their online cookie sales.

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Sourcing Journal Some Big Brands Still Aren’t Ready to Sell Online

December 2015

In order to survive and thrive among today’s ever-connected consumer base, it’s crucial that brands have a digital presence and there’s a wealth of data proving the importance of being online.

So why are some labels—mostly in the luxury segment—still eschewing e-commerce in favor of more traditional sales methods?

In a word, they’re not yet set up to embrace the online channel and they don’t want to present anything less than a perfect digital persona.

So said Salsify, a Boston-based product content management solution, which recently recruited Echo Cove Research to ask 200 people with e-commerce responsibilities at major consumer brand manufacturers about whether they’re ready for the next phase of online selling.

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Supply & Demand Chain Executive Three Winning Strategies from the Front Lines of e-Commerce

December 2015

"BOOM. Feel that? It’s the once-firm ground of consumer shopping behaviors shifting rapidly beneath our feet. It’s about online to offline (O2O)—shopping the online webroom to buy in store or vice versa."

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Xconomy 2016: The Year We Give Shoppers What They Want

December 2015

"This time of year, all eyes in e-commerce are heavily focused on 2016 strategies for growing sales, keeping customers happy, and expanding channels. Consumer shopping behaviors are shifting too, forcing brands and retailers to be even more agile, though they’re currently struggling just to keep up."

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TechCRUNCH Having Success With Code Bootcamps: Hiring Lessons For Employers

December 2015

"And we’re back, with the second of three posts on having success with code bootcamps. Having explored whether coding bootcamps work for hiring top tech talent (hint: the answer is yes), we turn to tips for hiring bootcamp grads."

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Chain Store Age Tech Guest Viewpoint: Three Ways to Have Singles Day all Year Round

November 2015

"Alibaba generated a record $14.3 billion in sales in a 24-hour period on Singles Day (Nov. 11) this year. That is roughly five times what Cyber Monday is expected to generate.

Clearly, Alibaba is doing something right and is setting a precedent for what other retailers worldwide hope to achieve. It’s worth looking at why Alibaba was so successful. So what can retailers take away from the Singles’ Day experience to maximize sales and give customers a great experience this holiday season, and throughout 2016?"

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TechCRUNCH Having Success With Code Bootcamps: A Guide For Employers And Bootcamp Grads

November 2015

"I’ve heard quite a lot of skepticism about the coding bootcamps and, frankly, wouldn’t have considered hiring tech talent from them myself if the folks over at Cogo Labs hadn’t had success with it first.

To date, we’ve hired eight employees from Launch Academy and General Assembly and have been very happy with what they’ve been able to achieve since joining. In fact, they’ve meaningfully accelerated our development timelines in more than a dozen key initiatives."

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Retail TouchPoints Simpli Home Cuts Product Launch Times By 75% With Data Management Solution

November 2015

"When Simpli Home experienced a significant growth spurt three years ago, it brought benefits — and, as is often the case, a new set of business challenges. The furniture importer, which sells its products through major e-Commerce sites, including Amazon, Overstock.com, Macy's and Walmart, had started out selling only a small range of products. But as its offerings grew, the task of preparing product content for multiple web sites grew along with them — by leaps and bounds."

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Business Wire Data Reveals Major Brands Aren’t Ready for the Future of E-Commerce

November 2015

"Salsify, the only SaaS platform that powers the seamless creation and exchange of rich product content for products on the digital shelf, today released market research data revealing that major brands are concerned about their level of preparedness for the future of e-commerce."

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Business Wire Salsify Sees 479% Y-o-Y Growth

October 2015

"Salsify, the only SaaS platform that powers the seamless creation and exchange of rich product content for products on the digital shelf, today announced record year-over-year growth of 479% percent. In addition to the recent close of the company’s $16.6M Series B funding, partnerships with 1WorldSync, Walmart, and Google have fueled Salsify’s growth and leadership in the market as an essential platform for keeping pace with today’s ever changing e-commerce landscape."

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VentureFizz Engineering Spotlight: Salsify

October 2015

"Our small but growing team hails from a variety of backgrounds and we all have one thing in common - we share a passion for understanding and solving our users’ problems by writing great software.

Most of us found our way to Salsify after stints at other Boston based tech companies but we all wanted to have the opportunity to build a company and product from the ground up. Our goal is to build a global network through which product information flows between companies instantly, seamlessly, and without hassle."

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Chain Store Age Marbles smartens store and site operations with Salsify

July 2015

"When a retailer includes the word “brain” right in its name, a certain level of operational intelligence is expected. For 30-plus-unit specialty educational toy and game retailer Marbles: The Brain Store, smartening up operations has included organizing product data on the Salsify product information management platform to provide merchandise intelligence across the organization."

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NRF All the Right Words

July 2015

"How can a retailer or consumer goods manufacturer ensure it has the right product information in the right place? The difficulty of providing accurate, timely information has become even more pronounced, given the increasing number of channels through which many companies now offer their products, as well as the explosion in the number of products many retailers carry."

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Gartner Blog Network The Future of Global Data Synchronization (GDSN) 2.0…maybe

June 2015

"Some years ago global data sync was conceived.  This was a retail/consumer good initiative that has since gone through dramatic changes.  It was born during the dot.com era and suffered from that era’s hubris.  The original design, known as UCCnet was for a massively large central data store for all rich product data for all suppliers and all retailers on the planet earth.  I still remember the first public presentation-sitting their listen to the incredulous ‘vision’ that clearly would have made Oracle very happy.  Clearly it never could work as conceived."

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The CPCStrategy Blog 15 Leading Product Information Management (PIM) Software Solutions for Retailers

February 2015

"Salsify is a cloud-based PIM platform that gives everyone across your organization access to the same, real-time data from anywhere in the world."

"Retailer fit: Ideal for retailers with a lot of cooks in the kitchen. Its flexible permissions, collaborative tools and audit history capabilities make it perfect for big teams with lots of ever-changing product data."

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CRN The 20 Coolest Cloud Software Vendors Of The 2015 Cloud 100

January 2015

"For many e-commerce companies, exchanging information about products can be a business bottleneck. Salsify offers a cloud-based product content management system that manufacturers, distributors and retailers use to create and distribute the product content, such as images and product specifications, needed for e-commerce."

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AppAloud 5 Top Cloud Computing Companies To Watch Out For In 2015

December 2014

"The company is looking to simplify inventory management for e-commerce companies. It’s a well-known issue that affects e-commerce companies of all sizes and shapes. Salsify is also looking at offering product information management using the cloud that can offer a cost-effective method of solving the problem as opposed to the conventional alternatives which cost millions to set up initially."

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PRWeb Salsify and Ideosity Announce Partnership

August 2014

"Salsify today announced a partnership with Ideosity, positioning the boutique consultancy to perform implementations of Salsify’s Product Content Management software. In addition, the partnership offers Ideosity the opportunity to provide their extensive PIM expertise to Salsify’s current and potential customers."

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VentureBeat 3 examples of why Twitter’s struggles with vision are a learning moment

December 2014

"(I’ve seen great entrepreneurs like the team at Salsify, get dollars from customers before they even have a product, based on their compelling vision. It helped me make diligence calls before I invested and, more importantly, because they delivered on their vision, they’re building even greater trust with customers and winning even bigger deals now. Customer revenue is the best funding.)"

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Boston Globe Boston start-up’s pedigree attracts big venture firms

September 2013

"Three former colleagues from Endeca Technologies who joined forces to found the technology start-up Salsify Inc. have attracted backing from two powerful Boston venture firms, Matrix Partners and North Bridge Venture Partners."

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Forbes Salsify Raises $8 Million To Usurp Another Legacy Software System

September 2013

"Salsify, based in Boston, provides cloud-based software that helps ecommerce companies share, manage and clean their inventory data. Large ecommerce companies receive dozens of different data sets from suppliers, providing information like price, color, ingredients, descriptions, specs and other attributes depending on the products. Since no two data sets are alike, companies often face the painstaking process of reconciling these different data sources into one internal databse, then sharing that document with different departments."

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VentureFizz Salsify Announces $8M Series A Round of Funding

September 2013

"As Rob Gonzalez, Salsify's VP of Marketing and one of the company's co-founders, explained, "To grossly simplify it, if you work for a company that makes digital camera accessories and you launch a new product, you have to get data about that product to your retail and distribution partners and on your own website to actually sell it."

"Today," he said, "that involves copying and pasting the data—sometimes with modifications—into dozens of different spreadsheets and emailing them around, and a month or so later your product might start showing up on websites. With Salsify, we’re aiming to make that data exchange instantaneous."

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Boston Business Journal Endeca vets raise $8M Series A for Salsify

September 2013

"The company says it's developing a new software-as-a-service approach to managing the product content on e-commerce sites.

"Company co-founder Rob Gonzalez says he and his co-founders all were familiar with the "serious pain" of creating and maintaining good product data for e-commerce. That came as a result of their time spent at Cambridge-based Endeca, which provided search and navigation for e-commerce sites such as Home Depot and Target (and was acquired by Oracle for nearly $1.1 billion in 2011)."

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Venture Beat Salsify raises $8M to help e-retailers control data about their products

February 2015

"Salsify has raised $8 million for its cloud-based solution that helps businesses manage the content about their products.

Every product has data associated with it. Salsify’s tools helps manufactures, distributors, and retailers input the data and track it as the product circulates around the Web. It includes tools for collaborative workflow across multiple organizations, so retailers “downstream” can also make edits."

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Media Inquiries

Salsify Funding in the News

FinSMEs Salsify Closes $30M Series C Funding

January 2016

Salsify, a Boston, MA-based product content management (PCM) platform for distributed commerce, raised $30 million in Series C funding.

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BostInno As Revenue Triples, Salsify Raises $30M to Aid Retail Brands With Data Scienc

January 2016

The new round, which brings total funding to $54.6 million, comes after company revenue grew more than 330 percent year-over-year in 2016 and its team reached 120 employees. Existing investors Venrock, Matrix Partners and North Bridge also participated.

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MarTech Advisor Salsify Secures $30M Series C Funding; Underscore.VC Leads the Funding Round

January 2016

Salsify, the product content management (PCM) platform for distributed commerce, today announced $30 million in Series C funding.

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BizJournals Boston e-commerce software firm raises $30M, plans to hire 80

January 2016

Boston-based Salsify, which provides content management software to brands and retailers, announced Wednesday it has raised $30 million in a Series C round of funding as it focuses on growth and its go-to-market strategy.

Read More  

Xconomy Salsify Grabs $30M to Go Big in Product Content for Digital Retail

January 2016

Salsify’s founders know what it takes to build a big, successful software company.

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PR Newswire Salsify Closes $30M Series C Funding to Drive Strategic Product Content Management for Retailers and Brands

January 2016

Following a year of growth and innovation, Salsify, the product content management (PCM) platform for distributed commerce, today announced $30 million in Series C funding.

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Fortune This software startup could spice up your e-commerce results

July 2015

"Salsify, which specializes in product catalog management, has raised another $16.6 million led by Venrock.

The eccentric copywriting style of the J. Peterman print catalog inspired a running gag on “Seinfeld.” The joke worked because it rang so true: how a product is described can make or break a sale.

That’s especially true in the world of e-commerce."

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BostInno New Money: These Local Companies Raised Millions This Week

July 2015

"The startup makes product-content management software that makes it product data more easily accessible to manufacturers, distributors and retailers. That translates to better collaboration between all parties, richer online shopping experiences for consumers, and ultimately, helps companies gain a competitive advantage in the e-commerce marketplace. Among Salsify’s partners are companies like Walmart and Google, and brands like Newell Rubbermaid, Nine West Holdings, and Bosch."

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Internet Retailer A conduit of product data from suppliers to e-retailers raises $16.6 million

July 2015

"Salsify Inc., whose technology enables manufacturers to distribute product information to online retailers, has raised $16.6 million in its second funding round. In its first round, the Boston-based company raised $8 million in 2013."

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Tech.Co Boston’s Salsify Raises $16.6M Series B Omnichannel Content Platform

July 2015

"This morning, the Boston, MA-based Salsify – a leading SaaS, omnichannel content platform that allows easy and seamless creation and exchange of product content between manufacturers and retail partners – announced that it had raised $16.6 million in Series B funding."

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Boston Business Journal Boston e-commerce tech firm lands $17M, led by Rockefeller family VC firm

July 2015

"Salsify , a Boston company that aims to make e-commerce sites easier to manage, said Monday that it raised $16.6 million in Series B funding, bringing the company's total funding to date to $24.6 million."

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Xconomy Salsify Scores $16.6M More, Looks to Boost Product Content Online

July 2015

"An important deal at the intersection of e-commerce and content management kicks off our post-holiday tech news.

Boston-based Salsify, a startup that makes product-content management software, says it has raised a $16.6 million Series B round led by new investor Venrock."

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Business Wire Salsify Secures $16.6M in Series B Funding

July 2015

"Salsify, the leading SaaS platform that powers the seamless creation and exchange of unique, rich product content between brand manufacturers and their retail partners for over four million products, today announced $16.6M in Series B funding, bringing Salsify’s total funding to date to $24.6M.

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