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Salsify in the News

See what they're saying about Salsify

Latest News:

Salsify Announces International Expansion Following Significant Financial Growth and Industry Recognition in 2018

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Latest Mentions

DN Insider Norte-americana Salsify escolhe Lisboa para primeiro escritório internacional

October 2018

A Salsify escolheu a cidade de Lisboa para o seu primeiro escritório fora dos Estados Unidos. A empresa, que é detentora de uma plataforma virada para o mundo do comércio eletrónico, quer contratar 25 pessoas ao longo dos próximos meses. 

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Bit Magazine Salsify abre escritório em Lisboa

October 2018

A plataforma multinacional de product experience management (PXM), anunciou um crescimento substancial em 2018 ao nível de receitas, carteira de clientes, equipa e parcerias estratégicas no setor. De forma a ir ao encontro das necessidades da lista crescente de marcas globais que usam a plataforma, a Salsify abriu o primeiro escritório internacional em Lisboa.

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Hipersuper Norte-Americana Salsify Escolhe Lisboa Para Abrir Escritorio Internacional

October 2018

A Salsify, plataforma especialista em product experience management, escolheu a cidade de Lisboa para abrir o primeiro escritório internacional.

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BOSTINNO Product Experience Management Platform Salsify Opens First International Office in Portugal

October 2018

Salsify, a product experience management platform headquartered on Federal Street, announced on Monday the opening of its second office in Lisbon, Portugal. The company’s first international location will serve as headquarters for Europe, Middle East and Africa.

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Marketing Dive Walmart scales product content with new partner program

September 2018

Product experience management platform Salsify will join Walmart’s Connected Content Partner program as a content syndication partner. The company will work with Walmart’s suppliers to streamline product content and will have an on-site presence at Walmart to help facilitate content delivery.

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PR News Wire Salsify Selected By Walmart To Join Its Connected Content Partner Program

October 2018

 Salsify, the world's leading product experience management (PXM) platform, today announced it has been selected by Walmart to join its newly formed Connected Content Partner Program. As a content syndication partner, Salsify will work directly with the retail giant's suppliers to streamline the delivery of product content to Walmart and other retailers. 

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DM News Q&A: How ShurTech Makes Product Listings Stick On Amazon

September 2018

In 2015, we chose the Salsify Product Experience Management platform to help our team manage product information and content, and deliver that content to our brand websites, retailer partners, and leverage it for sales enablement. The technology streamlined the creation, approval and syndication of retail content, allowing a more consistent consumer experience across our retail partner platforms.

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Retail Touchpoints Tell The Story Of Luxury Brands (And Don’t Skimp On Evocative Details)

September 2018

“Telling a story is more important than ever — using your product description, title and images to tell a story is important all year round, but even more so around the holidays because of the emotional connection to the time of year,” said Andrew Waber, Head of Data Insights at Salsify. 

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Marketing Land 4 lessons learned from 200,000 Amazon beauty, personal care product pages

September 2018

What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon.

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TotalRetail Snapchat, Amazon Partner for Shoppable Pictures

September 2018

"Brands compete for consumers’ attention and loyalty across every platform," notes Rob Gonzalez, co-founder and executive vice president of business development at Salsify, a product experience management platform. 

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eMarketer Don't Be Scared of Amazon Reviews—Do Something Valuable with Them

September 2018

eMarketer's Patricia Orsini spoke with Rob Gonzalez, co-founder and executive vice president of business development at ecommece product management consultancy Salsify, about why brands should embrace the reviews section.

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The Boston Globe All that buzz: Downtown Crossing gets help from taxes that businesses want to pay

September 2018

Startups and established tech firms have set up shop, seeking cheaper rents than those found in the Seaport District and Kendall Square and access to multiple MBTA stations. Among the companies that recently signed new leases: VMware, Salsify, and Analog Devices.

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AMERICANINNO Funding Update: 25 Boston Startups Raised $420M in August

August 2018

Salsify, a Boston-based product content management platform for retail brands, announced that it has raised a $43 million in a Series D round led by Greenspring Associates.

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WBZ Boston August 8th Business Update

August 2018

Salsify has raised 43 million in funding during its Series D round.

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The Paypers Salsify receives USD 43 mln in funding to boost its ecommerce software

August 2018

Salsify, an ecommerce software startup, has raised USD 43 million in a Series D round led by Greenspring Associates. 

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Built in Boston Tech Roundup: Boston hits $5.2 billion in VC investments, funding rounds galore, and more

August 2018

Digital marketing is the future, and Boston tech company Salsify helps brands do just that. In their Series D round, Salsify raised $43 million “ for research and development, global growth and an aggressive expansion of Salsify’s Boston team,” said CEO Jason Purcell. Salsify currently employs 288 in Boston and will continue to expand globally. 

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Retail Tech News M&S Partner with True; Tesco/Carrefour Alliance to Start in October

August 2018

Product data provider Salsify wants to push its global footprint. The U.S.-based tech company has just closed a series D funding round, netting USD$43m (£37.05m) from investors such as Greenspring Associates and previous investors.

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eMarketer Using Marketing Data for Merchandising

August 2018

“Reviews provide candid feedback directly to your market that you don’t have to pay for,” said Rob Gonzalez, co-founder and executive vice president of business development at Salsify, which works with brands and retailers to optimize digital content in ecommerce channels.

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Digital Commerce 360 Product data technology provider Salsify raises $43 million

August 2018

Salsify Inc., whose technology enables manufacturers to distribute product information to online retailers, has raised $43 million in its fourth round of funding. The new investment brings its total amount raised to nearly $100 million.

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VC News Daily Salsify Receives $43M Series D Funding

August 2018

Salsify, a fast-growing e-commerce software startup, has raised $43 million in a Series D round led by Greenspring Associates.

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Underscore VC Medium Blog Disrupting the 2.8T Commerce Industry

August 2018

Salsify’s Record Results Land Them $43M in Fresh Capital

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Wall Street Journal Product Experience Company Salsify Secures $43 Million Series D

August 2018

Salsify Inc., a Boston-based company that offers a product experience management service for brands, said it has secured $43 million in Series D financing.
Greenspring Associates led the round, with participation from existing investors Matrix Partners, North Bridge Venture Partners, Underscore VC and Venrock.
Salsify now has raised a total of $98.1 million in funding.

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Bostinno The Big One

August 2018

 Salsify, a Boston-based product content management platform for retail brands, announced that it has raised a $43M in a Series D round led by Greenspring Associates, a VC firm focusing on telecommunications with offices in Maryland and Palo Alto, California

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Bostinno Salsify Raises $43M Series D to Advance R&D

August 2018

Salsify, a Boston-based product content management platform for retail brands, announced on Tuesday that it has raised a $43 million Series D round led by Greenspring Associates, a VC firm focusing on telecommunications with offices in Maryland and Palo Alto, California.

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Retail touchpoints Salsify Secures $43 Million In Funding, Plans To Expand Global Footprint

August 2018

Salsify, a product experience management (PXM) platform, has closed a $43 million Series D funding round, bringing the total amount raised to more than $98 million since the company was founded in 2012

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FINSMES Salsify Raises $43M in Series D Funding Round

August  2018

Salsify, a Boston, MA-based product experience management (PXM) platform that lets brands deliver compelling shopping experiences across every digital touchpoint, secured $43m in Series D financing.

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Venturefizz The Interns Have Landed! - The 2018 Summer Intern Slideshow

August 2018

The interns at Salsify have been diving into a fast-paced environment, while seamlessly fitting into our culture and development of our product. This position allows them to gain high personal growth and a continuous impact on Salsify.

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Fortune Term Sheet -- Tuesday, August 7

August 2018

Salsify, a Boston-based operator of a product platform that lets brands market to shoppers, raised $43 million in Series D funding. Greenspring Associates led the round, and was joined by investors including Matrix Partners, Venrock, Underscore VC and North Bridge Venture Partners.

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Martech Series Salsify Raises $43 Million in Series D Funding Round Led by Greenspring Associates

August 2018

Salsify, the only product experience management (PXM) platform that lets brands deliver compelling shopping experiences across every digital touchpoint, announces it has secured $43 million in Series D financing.

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Venturecanvas Greenspring Associates leads $43 mln funding in Salsify

August 2018

Boston-based Salsify, which operates a product platform that lets brands market to shoppers, announced it has raised $43 million in Series D funding.

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PE Hub US Greenspring Associates leads $43 mln funding in Salsify

August 2018

Boston-based Salsify, which operates a product platform that lets brands market to shoppers, announced it has raised $43 million in Series D funding. 

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Built in Boston Salsify reels in $43M Series D, plans to ‘aggressively’ expand Boston team

August 2018

Salsify, a Boston tech company helping brands transform their digital shopping experiences, announced on Tuesday that it has raised $43 million in funding.

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Xconomy Salsify Grabs $43M to Help Brands Navigate Amazon & E-Commerce

August 2018

 

Today, Salsify is getting another boost—a $43 million Series D funding round led by Greenspring Associates. The investment brings Salsify’s venture capital haul to $98.1 million, the company said. Other investors in the latest round include earlier backers Matrix Partners, Venrock, Underscore VC, and North Bridge Venture Partners.

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Boston Business Journal Salsify raises $43M with public company future in mind

August 2018

Salsify Inc., a fast-growing e-commerce software startup, has raised $43 million in a Series D round led by Greenspring Associates, a Maryland-based investment firm that has backed other e-commerce players like TheRealReal and Rover.

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Bostinno Edmit Closes $2.3M Seed Round to Focus on Long-Term Investments

August 2018

Over the course of the two years, Edmit said it will add more employees – mainly with a background in product engineering – to its six-people team, currently composed by five full-time people and one co-op). In July, the company hired product manager Evelyn Hartz, who was previously an associate product marketing manager at Salsify.

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Chain Store Age Engaging content drives Amazon product search results

August 2018

Items with more product content, from images to bullets and reviews, not only outrank merchandise with less content a majority of the time, they are also the most frequently purchased items, according to “The Sales Impact of Optimized Product Content,” a study from Salsify.

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Fortune 100 Best Workplaces for Millennials

July 2018

Salsify was recently named #47 on Fortune's 100 Best Workplaces for Millennials. Some of the things said about us: "Salsify has a culture of open collaboration that truly translates from on-paper company goals to real-life practice."

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BostInno Announcing the 2018 BostonFest Coolest Companies Finalists

July 2018

Salsify was recently selected as one of BostInno's 150 Coolest Companies of 2018. This competition spotlights companies that have the best culture, or that are working on the coolest stuff—in other words, the places where employees end up being happy.

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Entrepreneur How Amazon Sellers Can Drive More Prime Day Sales

July 2018

Amazon Prime Day is the perfect opportunity to boost sales. Rob Gonzalez, co-founder and EVP of business development for Salsify has one important tip for brands: Don’t try to move slow inventory.

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Boston Business Journal BBJ honors Best Places to Work Award Winners at Symphony Hall

June 2018

The Boston Business Journal honored 80 area companies for creating and maintaining outstanding work environments

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Retail Dive Home Depot Installs Pickup Lockers in Stores

June 2018

Amazon remains a small player in the space, although its marketplace gives shoppers a range of products that rival the big box players, according to a benchmark report emailed to Retail Dive from product experience platform Salsify.

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Built in Boston Tech roundup: OpenBay raises $8M, ZoomInfo's new HQ, and more

June 2018

Yesterday, Salsify, the product management platform, was distinguished by Fortune Magazine as one of the “Best places for Millennials to work.”

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MassTLC MassTLC Members Recognized as “Best Places to Work”

June 2018

Last week, The Boston Business Journal recognized 80 local companies in 5 categories at the annual Best Places to Work event for “creating and maintaining outstanding work environments for their employees”.

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Retail Dive Amazon's home improvement growth outpaces major players

June 2018

Connected-home and Alexa-enabled devices, especially in security, are key to Amazon's share, but so are tool sales, and tool brands themselves are helping stoke Amazon's growth in the segment, according to a benchmark report emailed to Retail Dive from product experience platform Salsify.

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Marketing Land The Myths that Keep You from Winning on Amazon

June 2018

Success on Amazon can best be described as a game of tactics, with brands needing to constantly adjust to the practices of new competitors, consumer behavior or changes within Amazon itself.

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Practical ECommerce 8 Trust-building Tactics to Boost Ecommerce Conversions

June 2018

A recent study by Salsify, a product information platform, showed that two product listings appearing side-by-side on an Amazon search results page could see drastically different reactions based solely on how the content is presented.

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Xconomy Matrix Partners Holds Steady with $450M Fund, as Other VCs Go Big

June 2018

Matrix’s exits include Apple (NASDAQ: AAPL), Carbon Black (NASDAQ: CBLK), The Echo Nest (acquired by Spotify), and Netezza (acquired by IBM). Its current portfolio companies include MarkForged, Salsify, and Zaius.

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VentureFizz Boston's Top Job Board Just Got Better!

May 2018

Are you interested in learning how to grow your career in Customer Success?  Check out Salsify's event this Thursday (May 31) where you'll learn how to get hired into a Customer Success role and continue to develop and expand your skills.

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Staffing Industry Analysts San Francisco adds 4,375 tech jobs, New York and Boston also Increase in Digital Jobs: Report

May 2018

The Digital Jobs Index tracks three key areas: headcount growth among the leading 100 software and internet companies in each city; headcount growth driven by the top 10 companies (an indication of breadth and depth of hiring); and the percentage of companies that increased their headcount. 

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Digital Commerce 360 IRCE 2018: Exhibit hall highlights and Win The Wheels winner

June 2018

Salsify, a product experience management platform provider, announced the launch of its Command Center for Amazon.

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MarTech Series Salsify Launches New Solution to Supercharge Amazon Performance for Vendors

June 2018

Salsify, the only product experience management (PXM) platform that lets brands deliver compelling shopping experiences across every digital touchpoint, announced the launch of its Command Center for Amazon.

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Marketing Land How to Get the Most Out of Your Purchase of Ads on Amazon

May 2018

With Amazon's site the first stop for so many shoppers, it makes sense to take advantage of its ad offerings. Contributor Andrew Waber shares important landing page optimization practices for those using AMS.

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Venture Fizz Boston Tech - Next Week's Must Attend Events (May 29 - Jun 1)

May 2018

Here's your preview of events coming your way in Boston's startup and tech sector from May 21 to May 24!

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Kwotable Boston startups may see some fresh checks as Underscore VC closes on its second fund

May 2018

The largest investment it has made so far is in Salsify, a “product experience management platform” whose $30 million Series C round was led by Underscore

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Battery Ventures What Drives the Highest Rated Cloud Computing Companies to Work For?

May 2018

Just how important is company culture and employee happiness in the current, ultra-competitive tech economy? In a word, very. That is the main takeaway from the second annual 'Battery Ventures/Glassdoor Highest Rated Cloud Computing Companies to Work For' project.

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Xconomy Underscore VC Quickly Raises $117M for Second Early-Stage Fund

May 2018

Its [Underscore VC] portfolio companies include Salsify, CloudZero, Zaius, Soofa, and Commonwealth Crypto.

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Venture Fizz Weekly Tech Buzz

May 2017

Are you interested in learning how to grow your career in Customer Success? Check out Salsify's event this Thursday (May 31) where you'll learn how to get hired into a Customer Success role and continue to develop and expand your skills.

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Crunchbase Boston-Based Underscore VC Closes $117 Million For Second Fund

May 2018

Underscore VC partner Michael Skok told TechCrunch that the firm created a special purpose vehicle to keep investing in Salsify to maintain its pro rata share of the product experience management platform company.

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Tech Crunch Boston startups may see some fresh checks as Underscore VC closes on its second fund

May 2018

The largest investment it [Underscore VC] has made so far is in Salsify, a “product experience management platform” whose $30 million Series C round was led by Underscore.

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RBC Elephants and Moska: how a Russian startup struggles with Excel and SAP

May 2018

There are also specialized PIM solutions, for example, from the British company BrandBank (revenue for 2017 is $ 17.2 million ) and American Salsify ($ 13 million, for four years attracted $ 54.6 million investment).

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Business of Apps Amazon Opens New App Store Specifically for its Sellers

May 2018

The Marketplace Appstore contains apps related to business operation, advertising, inventory management, and other tools that can help sellers grow their businesses. Product experience management platform Salsify has announced it will be included in the store.

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VentureFizz Career Forward - The Hottest Jobs in Boston Tech (May 2018 Edition)

May 2018

Product managers at Salsify are core to creating a platform that empowers brand manufacturers to meet consumer demands and grow sales.

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Linkedin Leaders of Change: Rob Gonzalez

May 2018

Passion is absolutely essential to evangelizing a radical idea. What we’re trying to do at Salsify is empower Brand manufacturers to deliver amazing product experiences to consumers everywhere consumers interact with a Brand.

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Furniture Today Salsify study looks at presentation variables among Amazon furniture offerings

May 2018

Salsify, a digital content management platform whose clients include Coca-Cola, Bosch and Fruit of the Loom, studied 365,000 furniture and home décor product pages live on Amazon between Jan. 1 and March 1. The findings could inform furniture retailers how to make their websites more effective.

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eMarketer Retail The State of US Apparel Shopping in Five Charts

May 2018

Price wasn't the leading factor when shopping for clothing/shoes on Amazon in a Salsify survey, either. These US digital shoppers turned to Amazon primarily for the reviews.

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Jilt How to write eCommerce product descriptions that drive sales

May 2018

According to Salsify’s 2017 Consumer Research Report, 87 percent of shoppers say product descriptions are an extremely important part of their decision-making process.

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Content26 Building a Better Brand Experience on Amazon: Don’t Set It and Forget It – Rob Gonzalez, Salsify

May 2018

Salsify Insights analyze trending keyword data and product page information to make suggestions on which relevant keywords will have higher ROI.

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Marketing Land 3 lessons learned from 365,000 Amazon furniture & home goods product pages

May 2018

As in many markets, the tactics to successfully sell home goods and furniture on Amazon differ slightly depending on the price point. But after analyzing more than 365,000 furniture and home goods product pages on Amazon as part of my work at Salsify, I noted a few overarching lessons.

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Electrical Trends Digital Distributor Starts with eCommerce Product Content

May 2018

While industry entities and third party resources can offer “data warehouses” with information that, essentially, is entry level (our term), a recent article from Salsify, a company that helps retailers / distributors provide “online product experiences” highlights initiatives being undertaken at Amazon and Walmart.

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chadjthiele.com Fashion Retailers Could Benefit by Providing Basic Fashion Tips Online

May 2018

...According to a study conducted by Salsify in September of 2016, 77% of all shoppers report using mobile devices while shopping in a brick-and-mortar store.

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VentureFizz Talent on the Move - May 4, 2018

May 2018

Shoppers overwhelmingly rely on digital for product details rather than talking to a salesperson in-store

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VentureFizz Career Forward - The Hottest Jobs in Boston Tech (May 2018 Edition)

May 2018

Product managers at Salsify are core to creating a platform that empowers brand manufacturers to meet consumer demands and grow sales.

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Business Insider 30 AND UNDER: Rising stars in Silicon Valley tech who find hot startup deals and manage millions of dollars

May 2018 

We've rounded up some of the top Silicon Valley investors under the age of 30 at leading firms. In addition to our own research, we reached out to VC firms and investors in Silicon Valley for nominations on noteworthy up-and-comers in the valley's tech scene to help come up with our final list.

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Interactone Benefits of Automotive Shopping Campaigns for eCommerce

April 2018

According to Salsify, 66% of customers say they want to see at least three pictures for a product while shopping online. 

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eMarketer Retail For Online Shoppers, Photos Can Influence a Purchase

April 2018

In a February 2018 survey from Salsify, 60% of US digital shoppers said they needed to see an average of three or four images when shopping online. And another 13% said they needed five or more.

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VentureFizz Buzz from the week

April 2018

What does the career path and day in the life look like for a Customer Success Analyst at Salsify?  We interviewed Riti Naik to find out for our Career Path series! 

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The Globe and Mail Feeling adventurous? Six disruptive tech stocks

April 2018

Venzee was founded in 2014 by its president, Kate Hiscox, who has had success as a serial entrepreneur, he notes. Salsify Inc. and Shotfarm LLC are competitors in the space, but Venzee seems to be gaining more traction with retailers, he said.

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Mass TLC Welcome March New Members

April 2018

March was a busy month at MassTLC. In addition to hosting the EmployeeXP conference and launching the MassTLC Retirement Plan for our members, we welcomed a total of 18 new member companies to our community. 

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Built in Boston 5 Boston startups that help developers do their job

April 2018

So far, Appcues is used by more than 3 million people and has found serious traction among local B2B companies like Bynder, Salsify, DataFox, Toast and many more.

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eMarketer Retail Teens Love Nike, but They Spend at Starbucks

April 2018

...A February 2018 study from Salsify, which showed that Gen Z (roughly defined as consumers ages 24 and younger) was the only generation to prefer in-store shopping to online shopping (34% vs. 32%).

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Boston Business Journal BBJ announces 2018 Best Places to Work honorees

April 2018

The Boston Business Journal today announced its annual Best Places to Work honorees — 80 companies in the Greater Boston area run the gamut of sizes and span a wide range of industries while all share the common goal of creating enjoyable workplaces.

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VentureFizz Career Path: Riti Naik, Customer Success Analyst at Salsify

April 2018

What does the career path and day in the life look like for a Customer Success Analyst at Salsify?

We interviewed Riti Naik to find out!

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VentureFizz Buzz from the week

April 2018

Salsify is hosting event on Tuesday (April 10) titled: Looking Past the Traditional Tech Resume.

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valtech PIM- a force to be reckoned with

April 2018

A study by Salsify Consumer Research showed that 50% of the online shoppers who returned items, did so because of inaccurate product descriptions, and that 54 % of these people were less likely to buy from the same vendor again.

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CoStar E-Commerce Tech Company Relocating HQ to Expanded Space in Downtown Boston

April 2018

Salsify, Inc. is getting an expanded space in downtown Boston after the SaaS-based product content management platform reached a deal for 53,912 square feet at 101 Federal St. in the financial district. 

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BedTimes Longtime pillow supplier Soft-Tex raises profile

April 2018

In late 2017, Soft-Tex announced it had increased its digital marketing firepower with two new technologies: Salsify, a robust product information management and digital management platform, and Upfluence, a marketing technology platform aimed at high-presence digital “influencers.”

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BostInno BostInno Approved: April’s Top Tech & Startup Events in Boston

April 2018

Looking Past the Traditional Tech Resume: Salsify hosts this panel and discussion about how to turn diversity problems into a hiring opportunity.

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IT Peer Network Why Does the Store Ignore What Shoppers Trust Most?

April 2018

Recent reports from Bizrate and product experience management provider Salsify confirm the essential importance of reviews and ratings in today’s decision process.

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Boston Real Estate Times With 6.9 Percent Vacancy, Boston’s Hot Office Market Continues Strong, to See Brand New One Million Square Feet of Occupied Space Delivery in 2018

April 2018

In Boston, a string of large deals continued a trend started 18 months ago. WeWork took 100,000 SF formerly occupied by Digitas at 33 Arch Street; DraftKings took 100,000 SF at 500 Boylston Street and e-commerce software developer, Salsify, committed to 55,000 SF at 101 Federal Street. 

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Marketing Land 4 ways brands can win the digital shelf in 2018

March 2018

What drives shoppers to buy in the current retail environment? To find out, my company [Salsify] surveyed more than 1,000 US consumers who shopped online at least once in 2017, and some clear lessons for brands emerged from the results.

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Virtucom Group Consumers Require Unique Product Descriptions – And So Does Your Retail Site

March 2018

87% of online shoppers consider product content extremely or very important when deciding to buy, according to 2017 research by Salsify.

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Marketing Charts Consumers Are Getting More Impatient About Delivery Times

March 2018

Salsify found that 51% trusted Amazon to give them the most useful product information or recommendation. That was about twice the share (27%) who trust Google the most, and more than 3 times the share who trust a brand the most.

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MSN In wake of #MeToo, a growing interest in hiring and promoting female executives

March 2018

The Boston marketing software company Salsify released data earlier this month showing that it went from no female senior leaders in its first two years of operation, 2012 and 2013, to three this year — a third of its leadership team.

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The Boston Globe In wake of #MeToo, a growing interest in hiring and promoting female executives

March 2018

The Boston marketing software company Salsify released data earlier this month showing that it went from no female senior leaders in its first two years of operation, 2012 and 2013, to three this year — a third of its leadership team.

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Marketing Land The Death of the Mass Market and Why Consumers Couldn’t be Happier

March 2017

The idea of “mass market” is in the past, and in its wake are fragmentation and niches.

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Interactone 7 Tips to Create eCommerce Product Images That Drive Sales

March 2018

According to Salsify’s 2017 “Cracking the Consumer Code” report, 87% of shoppers rate product content extremely or very important when deciding to buy, and 50% have returned an item they bought online because it didn’t match the product description.

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VentureFizz Boston's Weekly Tech Buzz (Feb 26 - Mar 4)

March 2018

Salsify announced the launch of its Product Experience Management (PXM) platform, empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

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eMarketer Retail Consumers' Trust in Online Reviews Gives Amazon an Edge

March 2018

So it shouldn’t be surprising that a February 2018 Salsify survey found that over half (51%) of US digital buyers trust Amazon the most for useful product information.

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Path to Purchase Institute Salsify Launches 'Product Experience Management' Platform

March 2018

Salsify has launched what the company is calling the first "Product Experience Management" platform to help consumer goods brands deliver compelling shopping experiences across every digital touch point.

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Consumer Goods Technology Salsify Launches 'Product Experience Management' Platform

March 2018

Salsify has launched what the company is calling the first "Product Experience Management" platform to help consumer goods brands deliver compelling shopping experiences across every digital touch point.

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BostInno The Beat: March 1, 2018

March 2018

Today, Salsify has officially launched its Product Experience Management (PXM) platform in an effort to help brands deliver even better digital shopping experiences.

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Martech Advisor Salsify Announces Launch of Product Experience Management Platform

March 2018

With consumers demanding increasingly personalized experiences, retailers adjusting to meet them, and brand loyalty progressively fickle across a number of product categories, the need for PXM software for brands has never been greater.

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Xconomy Moltin Gets $8M Round Led By Underscore, Names Ex-Demandware Exec CEO

February 2018

As shopping experiences continue to take new forms—think social media, smart televisions, virtual assistants, and video games—the complexity of building and managing multi-faceted e-commerce systems is growing...Underscore’s other investments in marketing tech and e-commerce include Salsify, Zaius, and Mautic.

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Code Like a Girl 5 Things We Learned About Starting a D&I Initiative at a Tech Startup

February 2018

Last winter, some of us here at Salsify started to notice an interesting pattern. Though diversity and inclusion had been hot topics in the corporate world for a few years, conversations were just starting to happen closer to home.

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The Canadian Grocer How Amazon uses content to sell more groceries

February 2018

Obviously, some product perform better than others – but new research from Salsify, a provider of e-commerce content management solutions, shows that top performers share a commonality: robust content containing longer product descriptions and more images, videos and bullet points.

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Path to Purchase Institute Amazon Proves that More Content Sells More Groceries

February 2018

New research from Salsify, a Boston-based provider of e-commerce content management solutions, shows that top performers share a commonality: robust content containing longer product descriptions and more images, videos and bullet points.

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Bed Times Soft-Tex Invests in Digital Marketing to Assist Retailers

February 2018

The Waterford, New York-based company now deploys Salsify, a platform for product information and digital asset management, as well as Upfluence, which is described as an influencer marketing technology platform.

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Consumer Goods Technology Readers' Choice Survey 2018: Product Information Management

February 2018

Salsify, which has earned a spot on the Readers’ Choice list since CGT began showcasing the technology space in 2016, topped the ratings this year.

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BostInno Announcing BostInno’s Finalists for Tech Madness 2018

February 2018

Tech Madness is our annual bracket-style competition designed to generate awareness and excitement for the Boston ecosystem. This year, every matchup will be determined by readers answering one simple question: “Who would you invest in?”

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Internet Retailer How winning brands are scrapping to succeed on Amazon

February 2018

Companies are increasingly treating Amazon as a branding opportunity, and not simply a growing sales channel.

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Progressive Grocer Amazon Proves that More Content Sells More Groceries

February 2018

Obviously, many products perform worse than others – but new research from Salsify, a Boston-based provider of ecommerce content management solutions, shows that top performers share a commonality: robust content containing longer product descriptions and more images, videos and bullet points.

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Chain Store Age Study: Engaging content that ‘speaks to customers’ is driving grocery sales on Amazon

February 2018

Among nearly half a million product pages in Amazon’s Grocery & Gourmet Foods category, those with longer product descriptions, images, videos and bullet points outperformed the competition, according to “The Winning Elements of an Amazon Grocery Page,” a report from Salsify.

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Xconomy Boston Tech Watch: Immelt, VirZoom, Salsify, ClickSoftware & More

February 2018

Salsify plans to relocate to a larger downtown Boston headquarters and hire dozens of employees this year, the Boston Business Journal reported.

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Bostinno Making Moves

January 2018

Ecommerce startup Salsify is moving its headquarters — for the fifth time, by our countBBJ reported that the company is more than doubling its footprint with a roughly 50,000-square-foot space at 75-101 Federal St.

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Retail TouchPoints What Walmart’s Aggressive E-Commerce Target Means To Your Brand

February 2018

They [Walmart] have asked their sellers to prioritize updating stellar product content and enabling store pickup in 2018. Take them at their word, or your brand seriously risks not benefitting from Walmart's overall e-Commerce efforts.

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WBUR Bostonomix Business Update

February 2018

Salsify makes software that helps companies manage digital content that appears with their product on ecommece sites like Amazon.

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Built in Boston Tech roundup: Allure Security raises $5.3M, Salsify to move Boston HQ, and more

February 2018

E-commerce software startup Salsify announced this week that it has signed a deal to move its headquarters from Government Center to Downtown Crossing.

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Marketing Land Big companies are treating Amazon like a branding channel

January 2018

Big brands have been talking for an awfully long time about “acting nimbly” and instilling a “startup culture.” There’s a recognition that being data-focused and able to act quickly will help spur short- and long-term success.

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VentureFizz Weekly Tech Buzz - January 22 - 28

January 2018

Salsify had its biggest new hire day ever earlier this month with 21 people - which means they increased the size of the company by nearly 15% in a single day!

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VentureFizz Talent on the Move - January 26, 2018

January 2018

Shoppers overwhelmingly rely on digital for product details rather than talking to a salesperson in-store

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Boston Business Journal E-commerce tech firm Salsify to move Boston HQ ahead of expected growth

January 2018

Salsify Inc., a fast-growing e-commerce software startup, has signed a deal to move its headquarters to the heart of Boston's Downtown Crossing as it expects to grow its employee headcount significcantly in the next year.

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built in boston Tech Roundup: Amazon acquires Sqrrl, Salsify has biggest hiring day ever, and more

January 2018

Salsify, a Boston-based company that offers e-commerce brands a product experience management (PXM) platform, had its biggest new hire day ever last Monday, onboarding 21 people. That means they increased the size of the company by nearly 15 percent in a single day.

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WBZ Tech Report

January 2018

Salsify's revenue has grown over 160% and its headcount has increased by nearly 50% this year alone.

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WWD Silicon Valley of the East, North and South

January 2018

New York City and Boston are drawing product life cycle management solutions...[like] Salsify: A product content management service, Salsify provides digital asset management, product information management and commerce-driven workflows.

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Marketing Land The top Walmart and Amazon product page experiences of 2017

January 2018

Related to my work at Salsify, our analytics team has set up a number of data-gathering operations to power a grader for Amazon and Walmart.com product pages...

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Help Scout Why We Don't Call Them 'Support Tickets'

January 2018

But in the end, failing to put the customer first is a net loss for companies. When you label your customer with a number, they feel treated like a number.

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Built in Boston New year, new you: 7 Boston tech companies hiring tech talent now

January 2018

Salsify combines product information management, digital asset management, content syndication and digital catalogs in a single, cloud-based product content management platform.

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Venture Fizz VentureFizz's Year in Review - Top Investments of 2017

December 2017

Salsify, the product content management platform for distributed commerce, announced $30 million in Series C funding led by Underscore.VC.

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SaaStr SaaStr Podcast #156: Most Downloaded SaaStr of 2017: David Skok, General Partner @ Matrix Partners

December 2017

David currently serves on the boards of Atomist, CloudBees, Digium, Meteor, Namely HR, Salsify, and Zaius.

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MarTech Today 4 Ways Retailer-brand Relationships will Change in 2018

December 2017

Retailers have always been in the business of creating great shopping experiences. But Amazon has taken the old adage of “the customer is always right” and pushed it to what amounts to an algorithmically driven extreme

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Marketing Land 4 Ways Retailer-brand Relationships Will Change in 2018

December 2017

Retailers have always been in the business of creating great shopping experiences. But Amazon has taken the old adage of “the customer is always right” and pushed it to what amounts to an algorithmically driven extreme.

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VentureFizz Talent on the Move - November 24, 2017

November 2017

Here's your look at the latest hires and promotions across the Boston tech community at edX, Salsify, Wellframe, Threat Stack, DigitalOcean, Bose Corporation, and Stanley Black & Decker.

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CFO Moves CFO Moves – Week Ending November 24, 2017

November 2017

Salsify announced that Mary Jefts has joined Salsify as CFO. Previously, she was CFO for Unidesk, Acquia and OpenPages.

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Built in Boston Tech Roundup: Rapid7 gets new HQ, Assemble Systems raises $12M and more

November 2017

Salsify, a Boston-based company that helps brands deliver compelling cross-platform shopping experiences, announced four key executive hires who will join the company in the latter half of 2017.

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BostInno BostInno Beat: November 20, 2017

November 2017

Salsify announced four additions to its leadership team.

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Boston Globe 12 Weeks of Paid Parental Leave Applies to Dads, Too

November 2017

Within a month of each other in 2016, three employees at Boston software company Salsify, including cofounder Rob Gonzalez, became fathers.

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Boston Globe Top Medium-Sized Employers for 2017

November 2017

This year, more than 75,000 workers at 334 companies around the state completed anonymous surveys administered by the employee engagement company Energage (formerly called WorkplaceDynamics) of Exton, Pennsylvania.

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Built In Boston Introducing Boston's Top 100 Tech Companies

November 2017

The youngest company to make the list was Desktop Metal, founded in 2015, followed by eight companies all founded in 2012: Draftkings, Jibo, DataRobot, Paint Nite, Salsify, Cybereason, edX and CloudHealth Technologies.

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Chief Executive Magazine Spooked

November 2017

Accuform...just signed a subscription with Salsify, a provider of a content management platform in the cloud centered on product page sales conversions.

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BostInno Endeca Founder Steve Papa Has Put a Lot of $$ into This Quiet Legal Tech Startup in Boston

November 2017

Salsify, another company founded by Endeca alumni, has more than 100 employees and raised more than $54 million

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Marketing Land An Inside Look at Wayfair and the New Roles of Brands and Retailers

November 2017

A good supplier-retailer relationship needs to be centered around the customer, on both sides.

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BostInno The Top Boston Tech Hires, Promotions (and Departures) in October

November 2017

Salsify hired Steve McKenzie as its VP of sales.

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Trellis Why You Need a PIM System to Scale Your eCommerce Business

November 2017

Having high-quality product data is no longer a luxury, but a necessity. The issue though, is that most systems are not designed to properly manage product data.

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Built In Boston Tech Talk: Remote Tech Teams, The Future Of Work?

October 2017

Tech in Motion Boston invites you to join us on November 2nd, as our stellar panel debates the pros and cons of a rising trend in our industry... remote tech teams.

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VentureFizz Shoobx Drive - The Conference For Startups on November 14

October 2017

I'm also speaking on the panel titled: Building Teams That Compete and Win along with Chris McMahon (Turbonomic), Allison Churilla (Salsify), Chrissy Costello (Buildium), and Melissa James (The Tech Connection).

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Trellis 20 Ways to Grow Your B2B eCommerce Sales

October 2017

You can also leverage PIM systems like...Salsify to better organize your data and integrate it into Magento, Shopify, Demandware, etc.

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VentureBeat ODG, Mastercard, and Qualcomm show off augmented reality shopping

October 2017

Shoppers overwhelmingly rely on digital for product details rather than talking to a salesperson in-store

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Fortune Best Places to Work - Salsify

October 2017

“Everyone is so easy to talk to. The company has become a community of vibrant, interesting people that gets better as the company grows.”

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TUGG Inspiring the Next Generation of Tech Workers

October 2017

Earlier this year, The Boston Foundation asked us if we’d be interested in scaling Salsify’s outgoing community engagement program where they host a mini-shark tank with middle-schoolers from the Boston Public Schools.

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BostInno BostInno Beat: October 23, 2017

October 2017

Salsify has hired Steve McKenzie as its VP of sales. 

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Marketing Land The New CMO Role in Digital Commerce

October 2017

What does it mean to be a CMO who also leads digital commerce?

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SmartBrief 3 Tips to Get a Marketing Jump on the Holidays

September 2017

Consumers' retail search activity and behaviors leading up to the holidays can provide valuable clues for marketers

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Search Engine Land 3 Behavioral Stats for Retailers to Supercharge Your Holiday Strategy

September 2017

If you’re a marketer, you need to know how your target consumers have changed their needs, wants and shopping habits before you can truly craft your best seasonal strategy

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NRF What the Startup Scene Tells Us About Retail

September 2017

As the retail industry continues to undergo a transformation...a look at the startups in retail tells us a lot about the industry’s future.

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Internet Marketing News Watch Strengthen Your 2017 Holiday Strategy with These Statistics

September 2017

Holiday marketing brings a big opportunity to all marketers and brands. Right planning can surely help you enhance your performance during the holidays.

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Retail Dive SEO is Crucial for Holiday Marketing

September 2017

Salsify’s findings drive home the point that marketing efforts are continuing to adapt to holiday shopping habits.

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Marketing Land 3 Behavioral Stats for Retailers to Supercharge Your Holiday Strategy

September 2017

What’s different about the holidays this year? If you’re a marketer, you need to know how your target consumers have changed their needs, wants and shopping habits before you can truly craft your best seasonal strategy.

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Loyalty360 Aggressively Updating Appropriate Product Content Can Spark Customer Engagement During Holiday Season

September 2017

One thing that can aid loyalty marketers during the upcoming holiday season, and spark customer engagement, is keeping a very close eye on aggregate retail search activity and the possibility for keyword expansion.

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Boston Voyager Meet Rob Gonzalez of Salsify

September 2017

Salsify has grown its customer base by more 100% each year since 2013, with existing clients and partnerships comprising nearly every major retailer operating online. 

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Business 2 Community 4 Requirements for Linking CX to ROI

September 2017

Consider this from a Salsify Study: “If you provide superior content, and a competitive price, you have the opportunity to both close the sale and build long-term consumer loyalty.” 

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G2 Crowd The Most Usable Digital Asset Management Software

September 2017

Check out this list of Digital Asset Management software products based on Usability.

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Huffington Post 4 Requirements for Linking CX to ROI

September 2017

Consider this from a Salsify Study: “If you provide superior content, and a competitive price, you have the opportunity to both close the sale and build long-term consumer loyalty.”

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BostInno Meet the 150 Finalists for 2017’s 50 on Fire

September 2017

Once a year, we task ourselves with the job of highlighting the most impactful group of individuals and companies in Boston tech and innovation.

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Content26 5 Reasons to Invest More in Your Brand’s Digital Shelf

September 2017

If shoppers can’t find you online, your brand doesn’t exist. Digital discoverability has consequences for the larger financial health and future of your company.

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Retail TouchPoints Top 5 Strategies For Selling To Millennials

September 2017

Capturing and keeping the attention of Millennial shoppers is the holy grail of brands and retailers these days. 

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The Trellis Blog If You Can’t Beat Them, Join Them

August 2017

The days of beating Amazon and other major marketplaces like eBay and Walmart as a small business are essentially long gone. 

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Clavis Insight No Man is an Island - API Integration

August 2017

The digital channel, by its very nature, offers the opportunity for brands to access many disparate data sources. 

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Marketing Land Retailers: Here are the building blocks for winning the digital shelf

August 2017

"How should we analyze our online sales presence?”

Every company that sells online goes through several stages of thought to answer this question.

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SaaStr David Skok: 12 Key Levers of SaaS Success

August 2017

David Skok, General Partner at Matrix Partners, takes the tactical stage and touches upon many different SaaS metrics and levers, like productivity per rep and product market fit. 

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BostInno Here Are BostInno’s 10 Coolest Companies Winners for 2017

August 2017

Our judging committee decided that Salsify offers the best perks for its employees.

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Internet Retailer Don’t mimic Amazon, exceed it in customer experience

July 2017

Retailers can differentiate from Amazon by providing delightful experiences. Pick a dimension of customer experience besides price, quantity and convenience—and be the best at it.

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Marketing Land Winning strategies for product pages: Improving findability and buyability

July 2017

Brands need to focus their efforts on the (for lack of better terms) findability and buyability of their products, to maximize their effectiveness selling online.

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Retail Dive Retailers run Prime Day 'me too' sales

July 2017

Amazon’s rivals are being quite unabashed about their Prime Day competition. "You might be asking – ‘Is this a response to Amazon’s Prime Day?'" Toys ‘R’ Us wrote in a press release emailed to Retail Dive.

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BizTech 10-Year Anniversary of the iPhone: 7 Ways It Changed Enterprise Mobility

June 2017

Apple’s ubiquitous smartphone sparked a workplace revolution and helped usher in mobile applications, bring-your-own-device programs and enterprise mobility management.

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Retail TouchPoints Retailers Vs. Brands: The Battle For Consumer Attention

June 2017

Consumer expectations have reshaped the dynamic of how retailers and brands approach their partnerships.

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WWD Is Product Content Costing Your Brand?

June 2017

Mobile commerce is shaking up more than brands' back-end platform necessities

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eMarketer Retail How Visual Commerce Is Changing Retail

April 2017

Retailers are increasingly exploring the application of visual commerce, in which visual media—images, video and augmented and virtual reality (AR and VR)—serve as the language of ecommerce.

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Built in Boston Sailing trips, yoga and adult coloring: How 7 Boston startups enforce work-life balance

April 2017

For many, the word “startup” conjures up an image of hoodie-wearing brainiacs working crazy hours for little pay in the hopes their company makes it big. While some people seek out startup life for precisely this atmosphere, others shudder at the idea of giving up any semblance of work-life balance.

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Retail Dive How shoppers use their smartphones in stores

June 2017

Nearly 60% of shoppers look up product information and prices while using their mobile phones in stores, making a mobile strategy critical for retailers.

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Tech News World Walmart Delivers E-Commerce Stunner

May 2017

Walmart on Thursday reported soaring e-commerce growth during its fiscal first quarter, along with strong organic sales figures -- results that suggest rival Amazon may have a fight on its hands.

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eMarketer Retail Mixed Feelings: How Shoppers Think About Brick-and-Mortar

May 2017

As retailers ponder how to optimize their brick-and-mortar assets, a new study adds further evidence of shoppers' conflicting emotions about the entire experience of in-store shopping.

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Built in Boston 5 Boston tech companies where you might just nab the gig of a lifetime

May 2017

Whether you’re a trained data scientist or a writer with a knack for programming, tech skills are in hot demand right now — and many of Boston’s most innovative tech companies are ramping up their hiring efforts this spring. If you’re itching to turn your passion into a profession, check out five fast-growing startups on the prowl for new talent this month.

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Retail Customer Experience Shoppers favor digital over associates in product data search

April 2017

A good number of consumers rely on a mobile device, rather than insight from a store associate, when it comes to researching a product and 77 percent are using a mobile device while in the store.

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Retail TouchPoints Accurate Product Content Influences 87% Of Shopper Decisions

April 2017

Retailers aiming to generate more store traffic should focus on sharing all the information they possibly can with shoppers: 87% of consumers say accurate, rich and complete product content is very important when deciding what to buy, according to Salsify.

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Loyalty 360 Brands Must Keep Pace With Mobile Customer Engagement

April 2017

Mobile customer engagement is everywhere today among loyalty marketers, but perhaps, might need to be brought to the frontburner a little more.

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Fierce Retail Consumers prefer mobile assistance to sales associates

April 2017

As many as 77% of consumers rely on a mobile device when shopping in-store, significantly more than the 35% who prefer to speak to a sales associate when they have questions about a product.

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WebProNews Digital Product Information is Driving Today's Shopper

April 2017

Today's consumers have become so reliant on eCommerce for every stage of the buying process that shoppers are simply going to retail stores a lot less often. But when shoppers do find themselves in stores, their trusty mobile device is still helping to determine what they buy and how they buy in a big way.

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BizReport Study: Mobile key to shoppers research

April 2017

More and more consumers are looking to their mobile devices to give them the skinny on new product releases. That, according to recent Salsify data; researchers found that most (77%) of shoppers are turning to mobile devices to find product information - even if they are already in a store.

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PYMNTS Is Mobile Winning The In-Store Assistance Battle?

April 2017

When it comes to learning about a product while walking around a traditional brick-and-mortar store, some consumers ask for help from a store associate, while others turn to their mobile device.

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Chain Store Age Survey: Shoppers opt for help from phone over sales associate

April 2017

When it comes for help in stores, shoppers are increasingly going mobile.

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eMarketer Retail More Evidence of the Mobile-Distracted Shopper

April 2017

New survey finds more than three-quarters of online shoppers use phones in-store.

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Press Release New Research Finds Consumers Use Mobile Devices for Product Information Whether Shopping In-Store or at Home

April 2017

Shoppers overwhelmingly rely on digital for product details rather than talking to a salesperson in-store

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Website Magazine Measure Product Content Effectiveness

March 2017

E-commerce merchants are quickly learning that they just can't beat Amazon - so they must join them!

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RIS News Four Ways to Harness the Content within Your Reviews

March 2017

You already know that reviews are a critical part of a customer's decision to hit the buy button, but they also provide another extremely valuable role: free market research.

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Website Magazine The Hidden Value of Product Reviews

March 2017

Reviews hold more value than meets the eye: they are a vehicle for significant (and free!) market research. Product reviews provide insight into the real, unfiltered language your customers use when they discuss your brand.

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Marketing Tech Insights Improve Your Customer's Path to Purchase With Product Content Management

March 2017

Today's consumers shop across many devices and interact with brands and retailers across multiple channels. In this world of distributed commerce, customer expectations (and competition) are greater than ever, so marketing and marketing leaders must be armed with the tools to deliver the best experience to convert browsers into buyers.

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MediaPost Retailers Need Brand Help to Cross-Sell

February 2017

According to a recent Salsify Research Report, EchoCove Research surveyed Ecommerce executives at 250 brands and retailers on the state of product content in their organizations today, and how brands and retailers must partner to meet shopper demands.

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BostInno As Revenue Triples, Salsify Raises $30M to Aid Retail Brands With Data Science

January 2017

The new round, which brings total funding to $54.6 million, comes after company revenue grew more than 330 percent year-over-year in 2016 and its team reached 120 employees. Existing investors Venrock, Matrix Partners and North Bridge also participated.

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FinSMEs Salsify Closes $30M Series C Funding

January 2017

Salsify, a Boston, MA-based product content management (PCM) platform for distributed commerce, raised $30 million in Series C funding.

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MarTech Advisor Salsify Secures $30M Series C Funding; Underscore.VC Leads the Funding Round

January 2017

Salsify, the product content management (PCM) platform for distributed commerce, today announced $30 million in Series C funding.

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BizJournals Boston e-commerce software firm raises $30M, plans to hire 80

January 2017

Boston-based Salsify, which provides content management software to brands and retailers, announced Wednesday it has raised $30 million in a Series C round of funding as it focuses on growth and its go-to-market strategy.

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Xconomy Salsify Grabs $30M to Go Big in Product Content for Digital Retail

January 2017

Salsify’s founders know what it takes to build a big, successful software company.

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PR Newswire Salsify Closes $30M Series C Funding to Drive Strategic Product Content Management for Retailers and Brands

January 2017

Following a year of growth and innovation, Salsify, the product content management (PCM) platform for distributed commerce, today announced $30 million in Series C funding.

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Supply Chain Quarterly How to anticipate consumer needs through complete, accurate, and consistent product information

December 2016

If companies do not tailor their supply chain data management operations to the meet the needs of omnichannel consumers, they risk losing sales.

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T.H.E. Journal Boston Tech Company to Host ‘Shark Tank’ STEM Competition

December 2016

A Boston-based tech company specializing in content management plans to host a STEM education program at a nearby K–8 school, in an effort to create a strong pipeline of STEM workers from local, underserved schools.

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CommPro Tips to Thrive on Black Friday and Cyber Monday

November 2016

According to the NPD Group’s 2016 Holiday Purchase Intentions Survey, consumers plan to spend an average of $636 on their holiday purchases this year. Here are a few important tips to keep in mind to win over consumers during the upcoming shopping holidays.

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Internet Retailer Black Friday and the decline of the one-day sale

November 2016

More consumers are shopping online at their own pace and checking their smartphones when in stores.

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Website Magazine The Rule of 3's - Does Product Content Really Drive Conversion?

November 2016

Retailers and brands must give consumers what they want, when they want it or they will choose someone else.

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Retail TouchPoints Walmart Centralizes Data For Millions Of SKUs Into Online Catalog

November 2016

Recognizing the importance of having complete, accurate, up-to-date digital content for all the products it sells, Walmart is seeking to "build a global product catalog of all the products that can be potentially transacted within the Walmart ecosystem," according to Ram Rampalli, the retailer's Global Head of Content Acquisition.

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Consumer Goods Technology In Search of the Endless Aisle

November 2016

If you’re reading this case study, statistics say you have a smartphone. In fact, 72 percent of adults in the United States own one, reported the Pew Research Center in February 2016. That’s a mind-blowing rate of adoption. In less than 10 years in the market, almost three-quarters of the United States adult population have a computer in their pocket.

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builtinboston How Jason Purcell turned Salsify into one of Boston’s fastest-growing tech companies

November 2016

If you’ve ever gone shopping on your mobile phone and noticed that the brands appearing seem tailored to you, you might have Salsify to thank.

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BostInno Office Envy: Inside Salsify's New Plant-Accented, Government Center Space

October 2016

Salsify: It sounds like just another venture that's jumped on the startup "-ify" bandwagon, right? Wrong.

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Techtarget.com API technology is Salsify's secret sauce for aggregating product info

September 2016

If you've ever asked yourself how competing retailers manage to display identical images and details about the products they sell, it's no coincidence. There's a good chance the answer is Salsify.

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PYMNTS.com What Drives Online Sales? Content.

September 2016

When consumers are shopping for or browsing products online, they want as much information as possible to help them make purchasing decisions, according to a new study.

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PYMNTS.com How Dr Pepper Took Its Brand Into Its Own Hands For Walmart

September 2016

Walmart and the Dr Pepper Snapple Group helped each other solve an interesting conundrum recently: In an increasingly digital- and mobile-focused retail age, the two partnered together to help bridge the gap between brands and retailers to benefit consumers.

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CIO 12 Companies That Do Ecommerce Content Marketing Right

August 2016

Content marketing can impact online sales, but it's not easy to create. These dozen companies understand ecommerce content marketing, and their successes offer valuable lessons.

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Multichannel Merchant How to Make Content a Priority Across Every Stage of the Customer Journey

August 2016

Content is both a much bigger opportunity and a much bigger problem than most brands or retailers realize.

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Internet Retailer 5 tips for maximizing web sales this holiday season

August 2016

Shopper habits change around the holidays—and product content needs to change, too.

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Website Magazine Make Omnichannel Improvements with PCM Solutions

July 2016

In today's omnichannel world, it's neccessary for consumers to have a consistent product content experience. Creating, managing, and syndicating product content (content that serves the needs of each retailer and retail experience), however, demands collaboration and integration with numerous systems and it can quickly prove overwhelming to unprepared (and under prepared) retailers.

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Shopper Marketing The DAM Truth about E-commerce

July 2016

Did you meet that June 1 deadline for the Walmart Assortment Online Initiative? What about your category deadline for the Kroger Project Mercury effort? And has anyone provided the redesigned packaging images to Amazon yet? If questions like these aren't yet keeping you up at night, then you probably need to spend at least a few days re-evaluating your current e-commerce strategy.

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CommPro Product Content is King: How to Rule the Retail Kingdom

June 2016

Brands and retailers are always looking for new ways to get in front of their customers. With today’s consumers shopping and buying when, where, and how they want to – it’s become critical to to shape your customers’ online experience. Knowing what is most likely to drive consumers to click “buy” can make or break your success.

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VentureFizz 7 Ways Boston's Startuppers get More S#*! Done

June 2016

Each and every day, we all face an endless barrage of alerts from our phones, email, and social accounts, questions from team members, and myriad other attention-grabbing distractions.

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TotalRetail VIDEO | How Product Content is Facilitating Sales for WestPoint Home

June 2016

At the Internet Retailer Conference & Exhibition in Chicago last week, I interviewed Jen Gulley, director of e-commerce marketing for WestPoint Home, a branded manufacturer and retailer of home textile products, about how the company is using a product content management system to help it more easily sell its products to retail partners as well as consumers.

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Sourcing Journal How to Bridge the Product Information Gap

June 2016

A new study has confirmed what many in the retail industry have suspected to be true—the vast majority of shoppers are most loyal to companies that provide detailed product information online.

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PR Newswire Salsify Launches Expanded Platform for Product Content Management

June 2016

Salsify, the only product content management (PCM) platform for distributed commerce, today announced its platform designed to transform product content management from an administrative burden to a driver of new revenue, increased productivity, and market share growth.

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Venturefizz 10 Boston leaders on worst jobs, first jobs, and lessons learned along the way

May 2016

What crazy workplace trials and errors did some of Boston's tech leaders endure when kicking off their careers?

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Newsday Product info more important than price to online shoppers

May 2016

Ninety-four percent of would-be buyers will abandon an e-commerce site if product content is deficient.

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Internet Retailer Spring cleaning tips for your e-commerce content

May 2016

Identify poor-performing products and refresh them with new images and descriptions.

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MediaPost Creating Content For Moms? Think Mobile First

May 2016

As the family decision maker or influencer on purchase decisions, [the] indispensable tool is [Mom's] key, whether she is in shopping mode or buy mode.

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B2B Ecommerce World Wal-Mart to suppliers: Help us identify new products to sell

April 2016

The retailer monitors what customers are searching for on Walmart.com, then matches demand with items it knows vendors can supply immediately.

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Retail Leader Uninformative Product Content Threatens E-Commerce

April 2016

Almost all consumers are willing to abandon an e-commerce site or give up a purchase altogether if a site’s product content is deficient and doesn’t provide the information they need.

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Xconomy Veering Off Topic With Salsify CEO Jason Purcell

April 2016

Jason Purcell is the next victim in my ongoing series of quirky conversations with local tech leaders.

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eWeek Consumers Want Detailed Info When Purchasing Products Online

April 2016

Findings highlighted the opportunity for retailers to up their game -- price ranked third with regards to impact on the decision to make a purchase.

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Retail Consumer Experience Stat of the Week: Consumers flee online retailers if information is hard to find

April 2016

Retailers beware: if your shoppers can’t find what they need when they need it they will bolt and likely spend at another ecommerce site that makes data gathering easier and faster. In fact, 94 percent of consumers either bolt or just give up if they can't find what they need.

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Website Magazine Is your product content lacking?

April 2016

What happens when consumers find that product content presented by 'Net retailers is insufficient? That's right - they leave!

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eWeek Consumers Want Detailed Info When Purchasing Products Online

April 2016

Findings highlighted the opportunity for retailers to up their game -- price ranked third with regards to impact on the decision to make a purchase.

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Fierce Retail 94 percent of shoppers will switch for better product info

April 2016

Shoppers expect detailed product information, and 94 percent will abandon an e-commerce site if information is lacking or they can't find the details they need.

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BizReport Detailed product information ranks above reviews, price in decision to buy

April 2016

What quality of product information is needed to motivate an online shopper to hit the buy button? The results of a new study from product content management platform Salsify will guide you.

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RIS News Keys to Success for Ecommerce Leaders

April 2016

We’re off to the races in 2016, and leaders from brands and retailers across all industries are already analyzing what’s working and what isn’t. More importantly, now is the time to identify what needs to be improved for success the rest of the year.

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Multichannel Merchant 3 Predictions on How Omnichannel Will Be Omnipotent in 2016

March 2016

Omnichannel enjoyed buzz-worthy status in 2015, but this is just the beginning. We predict 2016 will be an exciting year for omnichannel to become “omni-essential,” driven by a desire to satisfy consumers wherever and whenever they shop. If Alibaba’s Singles Day sales or the Girl Scouts’ Digital Cookie program is any guide, the retail world better buckle up for what’s sure to be a wild digital ride.

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Financial News Salsify certified for Global Data Synchronization Network

March 2016

Product content management platform Salsify has been certified by 1WorldSync to send content for GS1´s Global Data Synchronization Network (GDSN) new Major Release 3 (MjR3), the company said.

This improved functionality, featuring the capability to syndicate 300 new product attributes through the network, expands the ability of brand manufacturers to provide the complete product content that consumers demand.

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PR Newswire Salsify Completes Global Data Synchronization Network Major Release 3 Certification

February 2016

Salsify, the leading product content management (PCM) platform for distributed commerce networks, today announced it has been certified by 1WorldSync to send content for GS1's Global Data Synchronization Network (GDSN) new Major Release 3 (MjR3).

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Mobile Commerce Daily Mobile retail trends to watch out for in 2016

January 2016

As brands continue leveraging mobile to bridge the gap between the physical and digital worlds, consumers can expect to see several trends play a critical role in retail-related commerce this year, including virtual reality, gamification and reliance on wearables.

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Chain Store Age Tech Guest Viewpoint: Top Four Retail Tech Predictions for 2016

December 2015

2015 has been a good year for e-commerce. Alibaba shattered records on Singles Day with $14.3 billion in sales. India witnessed a boom in e-commerce investment from companies looking to win the millions of new smartphone users. Even the Girl Scouts joined the digital mix, rolling out version 2.0 of their Digital Cookie program to boost their online cookie sales.

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Sourcing Journal Some Big Brands Still Aren’t Ready to Sell Online

December 2015

In order to survive and thrive among today’s ever-connected consumer base, it’s crucial that brands have a digital presence and there’s a wealth of data proving the importance of being online.

So why are some labels—mostly in the luxury segment—still eschewing e-commerce in favor of more traditional sales methods?

In a word, they’re not yet set up to embrace the online channel and they don’t want to present anything less than a perfect digital persona.

So said Salsify, a Boston-based product content management solution, which recently recruited Echo Cove Research to ask 200 people with e-commerce responsibilities at major consumer brand manufacturers about whether they’re ready for the next phase of online selling.

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Supply & Demand Chain Executive Three Winning Strategies from the Front Lines of e-Commerce

December 2015

"BOOM. Feel that? It’s the once-firm ground of consumer shopping behaviors shifting rapidly beneath our feet. It’s about online to offline (O2O)—shopping the online webroom to buy in store or vice versa."

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Xconomy 2016: The Year We Give Shoppers What They Want

December 2015

"This time of year, all eyes in e-commerce are heavily focused on 2016 strategies for growing sales, keeping customers happy, and expanding channels. Consumer shopping behaviors are shifting too, forcing brands and retailers to be even more agile, though they’re currently struggling just to keep up."

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TechCRUNCH Having Success With Code Bootcamps: Hiring Lessons For Employers

December 2015

"And we’re back, with the second of three posts on having success with code bootcamps. Having explored whether coding bootcamps work for hiring top tech talent (hint: the answer is yes), we turn to tips for hiring bootcamp grads."

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Chain Store Age Tech Guest Viewpoint: Three Ways to Have Singles Day all Year Round

November 2015

"Alibaba generated a record $14.3 billion in sales in a 24-hour period on Singles Day (Nov. 11) this year. That is roughly five times what Cyber Monday is expected to generate.

Clearly, Alibaba is doing something right and is setting a precedent for what other retailers worldwide hope to achieve. It’s worth looking at why Alibaba was so successful. So what can retailers take away from the Singles’ Day experience to maximize sales and give customers a great experience this holiday season, and throughout 2016?"

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TechCRUNCH Having Success With Code Bootcamps: A Guide For Employers And Bootcamp Grads

November 2015

"I’ve heard quite a lot of skepticism about the coding bootcamps and, frankly, wouldn’t have considered hiring tech talent from them myself if the folks over at Cogo Labs hadn’t had success with it first.

To date, we’ve hired eight employees from Launch Academy and General Assembly and have been very happy with what they’ve been able to achieve since joining. In fact, they’ve meaningfully accelerated our development timelines in more than a dozen key initiatives."

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Retail TouchPoints Simpli Home Cuts Product Launch Times By 75% With Data Management Solution

November 2015

"When Simpli Home experienced a significant growth spurt three years ago, it brought benefits — and, as is often the case, a new set of business challenges. The furniture importer, which sells its products through major e-Commerce sites, including Amazon, Overstock.com, Macy's and Walmart, had started out selling only a small range of products. But as its offerings grew, the task of preparing product content for multiple web sites grew along with them — by leaps and bounds."

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Business Wire Data Reveals Major Brands Aren’t Ready for the Future of E-Commerce

November 2015

"Salsify, the only SaaS platform that powers the seamless creation and exchange of rich product content for products on the digital shelf, today released market research data revealing that major brands are concerned about their level of preparedness for the future of e-commerce."

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Business Wire Salsify Sees 479% Y-o-Y Growth

October 2015

"Salsify, the only SaaS platform that powers the seamless creation and exchange of rich product content for products on the digital shelf, today announced record year-over-year growth of 479% percent. In addition to the recent close of the company’s $16.6M Series B funding, partnerships with 1WorldSync, Walmart, and Google have fueled Salsify’s growth and leadership in the market as an essential platform for keeping pace with today’s ever changing e-commerce landscape."

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VentureFizz Engineering Spotlight: Salsify

October 2015

"Our small but growing team hails from a variety of backgrounds and we all have one thing in common - we share a passion for understanding and solving our users’ problems by writing great software.

Most of us found our way to Salsify after stints at other Boston based tech companies but we all wanted to have the opportunity to build a company and product from the ground up. Our goal is to build a global network through which product information flows between companies instantly, seamlessly, and without hassle."

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Chain Store Age Marbles smartens store and site operations with Salsify

July 2015

"When a retailer includes the word “brain” right in its name, a certain level of operational intelligence is expected. For 30-plus-unit specialty educational toy and game retailer Marbles: The Brain Store, smartening up operations has included organizing product data on the Salsify product information management platform to provide merchandise intelligence across the organization."

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NRF All the Right Words

July 2015

"How can a retailer or consumer goods manufacturer ensure it has the right product information in the right place? The difficulty of providing accurate, timely information has become even more pronounced, given the increasing number of channels through which many companies now offer their products, as well as the explosion in the number of products many retailers carry."

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Gartner Blog Network The Future of Global Data Synchronization (GDSN) 2.0…maybe

June 2015

"Some years ago global data sync was conceived.  This was a retail/consumer good initiative that has since gone through dramatic changes.  It was born during the dot.com era and suffered from that era’s hubris.  The original design, known as UCCnet was for a massively large central data store for all rich product data for all suppliers and all retailers on the planet earth.  I still remember the first public presentation-sitting their listen to the incredulous ‘vision’ that clearly would have made Oracle very happy.  Clearly it never could work as conceived."

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The CPCStrategy Blog 15 Leading Product Information Management (PIM) Software Solutions for Retailers

February 2015

"Salsify is a cloud-based PIM platform that gives everyone across your organization access to the same, real-time data from anywhere in the world."

"Retailer fit: Ideal for retailers with a lot of cooks in the kitchen. Its flexible permissions, collaborative tools and audit history capabilities make it perfect for big teams with lots of ever-changing product data."

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CRN The 20 Coolest Cloud Software Vendors Of The 2015 Cloud 100

January 2015

"For many e-commerce companies, exchanging information about products can be a business bottleneck. Salsify offers a cloud-based product content management system that manufacturers, distributors and retailers use to create and distribute the product content, such as images and product specifications, needed for e-commerce."

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AppAloud 5 Top Cloud Computing Companies To Watch Out For In 2015

December 2014

"The company is looking to simplify inventory management for e-commerce companies. It’s a well-known issue that affects e-commerce companies of all sizes and shapes. Salsify is also looking at offering product information management using the cloud that can offer a cost-effective method of solving the problem as opposed to the conventional alternatives which cost millions to set up initially."

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PRWeb Salsify and Ideosity Announce Partnership

August 2014

"Salsify today announced a partnership with Ideosity, positioning the boutique consultancy to perform implementations of Salsify’s Product Content Management software. In addition, the partnership offers Ideosity the opportunity to provide their extensive PIM expertise to Salsify’s current and potential customers."

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VentureBeat 3 examples of why Twitter’s struggles with vision are a learning moment

December 2014

"(I’ve seen great entrepreneurs like the team at Salsify, get dollars from customers before they even have a product, based on their compelling vision. It helped me make diligence calls before I invested and, more importantly, because they delivered on their vision, they’re building even greater trust with customers and winning even bigger deals now. Customer revenue is the best funding.)"

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Boston Globe Boston start-up’s pedigree attracts big venture firms

September 2013

"Three former colleagues from Endeca Technologies who joined forces to found the technology start-up Salsify Inc. have attracted backing from two powerful Boston venture firms, Matrix Partners and North Bridge Venture Partners."

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Forbes Salsify Raises $8 Million To Usurp Another Legacy Software System

September 2013

"Salsify, based in Boston, provides cloud-based software that helps ecommerce companies share, manage and clean their inventory data. Large ecommerce companies receive dozens of different data sets from suppliers, providing information like price, color, ingredients, descriptions, specs and other attributes depending on the products. Since no two data sets are alike, companies often face the painstaking process of reconciling these different data sources into one internal databse, then sharing that document with different departments."

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VentureFizz Salsify Announces $8M Series A Round of Funding

September 2013

"As Rob Gonzalez, Salsify's VP of Marketing and one of the company's co-founders, explained, "To grossly simplify it, if you work for a company that makes digital camera accessories and you launch a new product, you have to get data about that product to your retail and distribution partners and on your own website to actually sell it."

"Today," he said, "that involves copying and pasting the data—sometimes with modifications—into dozens of different spreadsheets and emailing them around, and a month or so later your product might start showing up on websites. With Salsify, we’re aiming to make that data exchange instantaneous."

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Boston Business Journal Endeca vets raise $8M Series A for Salsify

September 2013

"The company says it's developing a new software-as-a-service approach to managing the product content on e-commerce sites.

"Company co-founder Rob Gonzalez says he and his co-founders all were familiar with the "serious pain" of creating and maintaining good product data for e-commerce. That came as a result of their time spent at Cambridge-based Endeca, which provided search and navigation for e-commerce sites such as Home Depot and Target (and was acquired by Oracle for nearly $1.1 billion in 2011)."

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Venture Beat Salsify raises $8M to help e-retailers control data about their products

February 2015

"Salsify has raised $8 million for its cloud-based solution that helps businesses manage the content about their products.

Every product has data associated with it. Salsify’s tools helps manufactures, distributors, and retailers input the data and track it as the product circulates around the Web. It includes tools for collaborative workflow across multiple organizations, so retailers “downstream” can also make edits."

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Media Inquiries

Salsify Funding in the News

FinSMEs Salsify Closes $30M Series C Funding

January 2016

Salsify, a Boston, MA-based product content management (PCM) platform for distributed commerce, raised $30 million in Series C funding.

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BostInno As Revenue Triples, Salsify Raises $30M to Aid Retail Brands With Data Scienc

January 2016

The new round, which brings total funding to $54.6 million, comes after company revenue grew more than 330 percent year-over-year in 2016 and its team reached 120 employees. Existing investors Venrock, Matrix Partners and North Bridge also participated.

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MarTech Advisor Salsify Secures $30M Series C Funding; Underscore.VC Leads the Funding Round

January 2016

Salsify, the product content management (PCM) platform for distributed commerce, today announced $30 million in Series C funding.

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BizJournals Boston e-commerce software firm raises $30M, plans to hire 80

January 2016

Boston-based Salsify, which provides content management software to brands and retailers, announced Wednesday it has raised $30 million in a Series C round of funding as it focuses on growth and its go-to-market strategy.

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Xconomy Salsify Grabs $30M to Go Big in Product Content for Digital Retail

January 2016

Salsify’s founders know what it takes to build a big, successful software company.

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PR Newswire Salsify Closes $30M Series C Funding to Drive Strategic Product Content Management for Retailers and Brands

January 2016

Following a year of growth and innovation, Salsify, the product content management (PCM) platform for distributed commerce, today announced $30 million in Series C funding.

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Fortune This software startup could spice up your e-commerce results

July 2015

"Salsify, which specializes in product catalog management, has raised another $16.6 million led by Venrock.

The eccentric copywriting style of the J. Peterman print catalog inspired a running gag on “Seinfeld.” The joke worked because it rang so true: how a product is described can make or break a sale.

That’s especially true in the world of e-commerce."

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BostInno New Money: These Local Companies Raised Millions This Week

July 2015

"The startup makes product-content management software that makes it product data more easily accessible to manufacturers, distributors and retailers. That translates to better collaboration between all parties, richer online shopping experiences for consumers, and ultimately, helps companies gain a competitive advantage in the e-commerce marketplace. Among Salsify’s partners are companies like Walmart and Google, and brands like Newell Rubbermaid, Nine West Holdings, and Bosch."

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Internet Retailer A conduit of product data from suppliers to e-retailers raises $16.6 million

July 2015

"Salsify Inc., whose technology enables manufacturers to distribute product information to online retailers, has raised $16.6 million in its second funding round. In its first round, the Boston-based company raised $8 million in 2013."

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Tech.Co Boston’s Salsify Raises $16.6M Series B Omnichannel Content Platform

July 2015

"This morning, the Boston, MA-based Salsify – a leading SaaS, omnichannel content platform that allows easy and seamless creation and exchange of product content between manufacturers and retail partners – announced that it had raised $16.6 million in Series B funding."

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Boston Business Journal Boston e-commerce tech firm lands $17M, led by Rockefeller family VC firm

July 2015

"Salsify , a Boston company that aims to make e-commerce sites easier to manage, said Monday that it raised $16.6 million in Series B funding, bringing the company's total funding to date to $24.6 million."

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Xconomy Salsify Scores $16.6M More, Looks to Boost Product Content Online

July 2015

"An important deal at the intersection of e-commerce and content management kicks off our post-holiday tech news.

Boston-based Salsify, a startup that makes product-content management software, says it has raised a $16.6 million Series B round led by new investor Venrock."

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Business Wire Salsify Secures $16.6M in Series B Funding

July 2015

"Salsify, the leading SaaS platform that powers the seamless creation and exchange of unique, rich product content between brand manufacturers and their retail partners for over four million products, today announced $16.6M in Series B funding, bringing Salsify’s total funding to date to $24.6M.

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