BOSTON – DECEMBER 19, 2023 – GS1, a global not-for-profit standards organization, recently appointed Salsify co-founder and CEO Jason Purcell to its Global Data Synchronization Network (GDSN) Board of Directors. Purcell joined as a Commercial Data Pool representative and assumed membership on the Board’s Finance Committee. Other members welcomed to the Board at the October meeting included Sébastien Vanneau, Product Data Quality & Standards Director at L’Oreal and Marina Lopes Furtado, Senior Manager, Digital Identification & Traceability at Johnson & Johnson.
As part of the membership of the GS1 GDSN Board, Purcell will help the board set strategic direction for GS1 GDSN including the GS1 Global Registry, approve GS1 GDSN strategic plans, and help define the strategy for driving the open exchange of the data businesses required to drive commerce and growth around the world. In addition, the GDSN Inc. Board oversees the annual budget and other important financial and operational responsibilities.
Purcell brings deep experience to the domain of product data management and ecommerce, starting with his decade-long tenure at Endeca creating the industry’s first site search and browse capabilities for retailer websites. Following Endeca, acquired by Oracle in 2011, he co-founded Salsify, provider of the industry’s leading Product Experience Management (PXM) platform used by thousands of brands worldwide to manage, distribute, and optimize their product content on the digital shelf.
“Now more than ever, rich, accurate, and complete product information is the essential foundation for successful commerce, and GDSN’s continued growth is vital to the industry,” said Jason Purcell, co-founder and CEO of Salsify. “I am honored to join the GS1 GDSN Board, on behalf of our customers, to aid in the organization’s work to simplify, modernize, and spur adoption of this critical resource to help ensure the reliable and efficient exchange of trade item data around the world.”
The GS1 Global Data Synchronization Network (GS1 GDSN) is the world’s largest product data exchange network. GS1 GDSN allows any company participating in the network in any market to share and receive reliable product information seamlessly, for the benefit of businesses, consumers and patients. Active today in 256 countries and territories through 53 GDSN-certified Data Pools, the Network continues to grow with more than 40 million GTINs and 69,000 trading partners identified by their GS1 Global Location Numbers (GLNs).
About Salsify
Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf. The company’s Product Experience Management (PXM) platform enables organizations to centralize all of their product content, connect to the commerce ecosystem, and automate business processes in order to deliver the best possible product experiences across every selling destination.
Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and ASICS, as well as retailers and distributors such as DoorDash, E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to drive efficiency, power growth, and lead the digital shelf. For more information, please visit: www.salsify.com.
About GS1
GS1 is a neutral, not-for-profit organization that provides global standards for efficient business communication. We are best known for the barcode, named in 2016 by the BBC as one of “the 50 things that made the world economy.” GS1 standards improve the efficiency, safety and visibility of supply chains across physical and digital channels in 25 sectors. We enable organizations of all types and sizes to identify, capture and share information seamlessly. Our scale and reach – local Member Organisations in 116 countries, more than 2 million user companies and 10 billion transactions every day – help ensure that GS1 standards create a common language that supports systems and processes across the globe. For more information, please visit www.gs1.org.
