$38 Million Dollars in R&D Innovation and Global Expansion of Customer Success Team Drives Increased Customer Investments in Salsify PXM Platform
BOSTON, January 31, 2024 — Salsify, the Product Experience Management (PXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, today announced a year of growth driven by the business value created by its customers using Salsify. In 2023, 70,000 Salsify PXM users in 140 countries used 365 million automated workflow tasks to help publish 740 million products across more than 950 destinations worldwide with maximum efficiency and performance impact.
In addition, Salsify was recognized as a “Leader” in the latest PIM market evaluation, “The Forrester Wave™: Product Information Management, Q4 2023” which stated, “Salsify delivers on the promise of better product performance on commerce touchpoints. Salsify’s vision centers on mastering multichannel data management, automation, and AI.”
The company’s technology leadership was underscored by its acceptance into the MACH Alliance in 2023, validating the company’s future-proof, open, and supplier-friendly software.
"Salsify’s performance in 2023 is a testament to the growing importance of winning efficiently on the digital shelf to our customers and their business success," said Jason Purcell, co-founder and CEO of Salsify. “In 2024, we will redouble our efforts to advance the ways our customers can work with us and our partners to centralize their product data, connect to their digital shelf endpoints, and automate as much of their PXM operations as possible.”
In response to Salsify’s growing global customer footprint, the company started a process to realign its customer success resources around the world, while increasing its overall customer success team resources. The company will expand its customer success team worldwide by 10% in 2024.
The company's global partner network continues to expand across delivery and technical partnerships with double digit growth in partner- led opportunities and a best in class win rate of 35% or better. Forrester’s market evaluation, “The Forrester Wave™: Product Information Management, Q4 2023”, gave Salsify the highest score possible in the “Partner Ecosystem” criterion, stating, “The platform powers more than 1,800 customers and has a growing footprint across most geographies that a large partner and retailer-based expansion strategy accompanies…Salsify is a good fit for large enterprises looking to accurately activate their products on a multitude of global digital shelves.”
In 2023, Salsify invested $38 million in production innovation, to advance the business value realized by its customers. This investment drove advancements and recognition across a number of areas that are critical to customer business success:
AI and Automation:
Global PXM Network Growth:
Commerce Tech Stack Integration:
As a reflection of their innovation and success with Salsify, many customers shared the stories of their success with the industry. The latest case studies appear on the Salsify website. The most outstanding examples of customer performance, growth, and innovation during 2023 will be recognized with Digital Shelf Transformer Awards at the Digital Shelf Summit in Nashville from April 8th-10th.
For more information, visit www.salsify.com.
Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf. The company’s Product Experience Management (PXM) platform enables organizations to centralize all of their product content, connect to the commerce ecosystem, and automate business processes in order to deliver the best possible product experiences across every selling destination.
Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and ASICS, as well as retailers and distributors such as DoorDash, E.Leclerc, Carrefour, Metro, and Intermarché use Salsify every day to drive efficiency, power growth, and lead the digital shelf. For more information, please visit: www.salsify.com.