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    Salsify Wins 2023 RetailTech Breakthrough Award For “Product Experience Management Platform Of The Year”

    International Awards Program Recognizes Standout Retail Technology Companies, Products, and Services Around the World

    BOSTON – May 4, 2023 – Salsify, the Product Experience Management (PXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, today announced that its Open Catalog solution has been recognized as “Product Experience Management Platform of the Year” in the inaugural RetailTech Breakthrough Awards program. RetailTech Breakthrough is a leading independent market intelligence organization that evaluates and recognizes standout retail technology companies, products and services around the globe. 

    Salsify Open Catalog is a free, open, and standardized product catalog that enables retailers to quickly collect product content and deliver compelling product experiences on the digital shelf. More than 4,000 of Salsify’s brand customers in the Grocery, Pet, and Alcohol categories have syndicated over 125,000 SKUs to the Open Catalog just one year after its launch. The average grocery store features around 40,000 SKUS, and sometimes more in their online stores, and the SKUs in today’s Open Catalog often represent more than 60% of the products these retailers carry. The Catalog’s product content may be accessed by any retailer free of charge.

    Open Catalog’s innovative approach stands in contrast to many of the existing product data catalogs that were created before the digital shelf, when the simplest content was needed to create advertising circulars in local newspapers. Today’s shopper requires a richer and more accurate product detail page to make their buying decisions with confidence; in a recent report, more than half of all consumers surveyed said they wouldn’t buy a product with bad product content. Open Catalog allows retailers to access updated and relevant product information from their largest brand suppliers.

    “We are thrilled to accept this award from RetailTech Breakthrough. Salsify has always believed that data exchange between brands and retailers must be open and easy to enable great product experiences on the digital shelf. Salsify Open Catalog accomplishes this vision," said Rob Gonzalez, co-founder and CMO of Salsify. “The retailers who join Open Catalog do so because they know that brands are the best source of the most accurate, complete, and up to date product content that is optimized for ecommerce success. With Open Catalog, they now have an easy, efficient, and free way to access it.”

    The mission of the annual RetailTech Breakthrough Awards program is to conduct the industry’s most comprehensive analysis and evaluation of the top companies, services and solutions in the retail technology industry today. This year’s program attracted more than 1,200 nominations from over 12 different countries throughout the world.

    “With the exception of the largest retailers in ecommerce, the sharing of product content between brands and retailers is a manual process with downstream sales implications that exceed unnecessary resource costs. The process of getting content from the brand to the retailer is so inefficient that pallets of physical product often get to the retailer’s DC weeks before product data makes it into their system,” said Bryan Vaughn, Managing Director, RetailTech Breakthrough. “Salsify Open Catalog centralizes on a single, standardized dataset and method of exchange, making content collaboration easier, faster, and more accurate for the entire e-commerce industry. Congratulations on being our 2023 ‘Product Experience Management Platform of the Year.’”

    For more information on Open Catalog, visit the Salsify website

     

    About Salsify
    Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf. The company’s Product Experience Management (PXM) platform enables organizations to centralize all of their product content, connect to the commerce ecosystem, and automate business processes in order to deliver the best possible product experiences across every selling destination.

    Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as DoorDash, E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to drive efficiency, power growth, and lead the digital shelf. For more information, please visit: www.salsify.com.

    About RetailTech Breakthrough
    Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the RetailTech Breakthrough Awards program is the premier awards and recognition platform devoted to honoring excellence in retail technology companies, services and solutions around the world. The RetailTech Breakthrough Awards provide public recognition for the achievements of retail technology companies and products in categories that include store management, digital displays, checkout automation, workforce tools, smart dressing rooms and more. For more information visit retailtechbreakthrough.com.