PIM
Learn about Salsify’s enterprise PIM solution.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Easily enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
PXM App Center
Gain extensions, integrations, and destinations with the PXM App Center.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Win on the digital shelf by automating manual tasks.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Syndication Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Use Enhanced Content to turn product pages into product experiences.
Commerce Platform Integrations
Create winning product experiences everywhere shoppers are, including on owned sites.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download Salsify's report to get insights into the latest trends and consumer behaviors.
BOSTON, Mass. – April 20, 2023 – Salsify, the platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, announced the findings of new consumer research that reveals this is the era of the store brand with 63% of shoppers choosing store brands or private labels due to their low prices. The study also shows that pandemic habits persist with 68% of respondents indicating that they are shopping more online with delivery speed and flexibility being the #1 factor (85%) driving where they shop.
The report, Post Pandemic, New Recession: 2023 Global Guide to Consumers, provides detailed insights on what is driving global consumers to buy online in the midst of higher prices, rising layoffs and continued worry about a possible recession. This survey of more than 6,000 consumers from the US, France, Germany, Great Britain and Australia found that despite current economic uncertainties, product quality is more important to consumers this year than discounts, with 81% saying product quality is the number one factor that keeps consumers loyal to the brands they love.
“The pressure is on this year as consumers become much more selective about their purchases. While price is a key factor in purchasing decisions, it’s not the only thing that is swaying these careful consumers,” said Cara Wood, Head of Research at Salsify. “Product quality is under much greater scrutiny and more than half of consumers said they wouldn’t buy a product with bad product content that doesn’t include enough information or includes low quality images. In fact, strong product content is so important that shoppers are more likely to purchase products from unfamiliar brands or those with bad reputations than those with missing or bad information.”
Additional insights from the survey revealed the following trends:
Private-label products winning likes from consumers
As companies develop premiumization strategies with specialized products and services to drive higher revenues, consumers equate some cost savings with store-brand or private-label products, with 63% choosing private labels because of their low prices.
The New US Shopping Wars is Parents vs Non-Parents
While brands have long engaged in marketing to parents for kid products, US brands may be missing an opportunity to tap into how differently parents think about purchases across categories.
Shopping and Social Issues Differ by Income and Gender
As brands work to win over careful consumers, they cannot ignore social issues such as climate change. The survey showed how these issues are impacted by income and gender.
Consumers Getting Meta about the Future
Consumers (42%) continued buying directly on social media, but also tried some new channels in 2022. Twenty-five percent of all consumers said they shopped using augmented reality (AR) or virtual reality (VR) shopping tools in the last six months. These channels matter most to consumers under the age of 45.
About the Post-Pandemic, New Recession: 2023 Global Guide to Consumers
Salsify conducted a quantitative online research survey via SurveyMonkey in November 2022, among a general consumer pool of 6,326 online shoppers in Australia, Germany, Great Britain, France, and the United States. The margin of error is ≤ 3%. For more information on the methodology or to view the full results, download the report here.
About Salsify
Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf. The company’s Product Experience Management (PXM) platform enables organizations to centralize all of their product content, connect to the commerce ecosystem, and automate business processes in order to deliver the best possible product experiences across every selling destination.
Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as Doordash, E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to drive efficiency, power growth, and lead the digital shelf. For more information, please visit: www.salsify.com.